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[TREND / EXPORT CASE]

Foreign Agency on Publishing K-Books in Other Countries in Cooperation with Korean Agency

Export Case   Foreign Agency on Publishing K-Books in Other Countriesin Cooperation with Korean Agency   2022.10.04   Amid an unprecedented wave of interest in Korean content, through my agency, I have the privilege of helping children’s, YA, and crossover Korean books across all genres to spread beyond Korea’s borders and into new markets outside of Asia. Korean fiction for adult readers is gaining significant attention and experiencing a real boom in many Western markets, including English, French, Spanish, German and Italian. But children’s books are lagging behind that trend, perhaps because publishers often look for familiar settings that they think parents and children will recognise and identify themselves more easily within. But the movement toward a more diverse publishing list is reaching across all reading ages and helping open up catalogues to more and more works in translation. As a result, many of the Korean titles I have sold were t...
  • VOL.51 / 2022.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.52 / 2022.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.51 / 2022.10
[INTERVIEW / KOREAN PUBLISHERS]

Storybowl

Korean Publishers   Storybowl A bowl that holds thoughtful, heartwarming stories   2025.12.01   Everyone, at least once in childhood, would have imagined something like this: a drawing on a blank sheet of paper suddenly popping out and speaking to you. Picture book author Baek Hee-Na brings that very imagination into reality - she creates three-dimensional dolls of her characters and places them into her scenes. With her fingertips, she delicately builds the world of her stories, transforming imagination into something tangible. In 2005, she was selected as “Illustrator of the Year” at the Bologna Ragazzi Awards, gaining recognition not only in Korea, but also abroad. In 2020, she became the first Korean recipient of the Astrid Lindgren Memorial Award, often called the Nobel Prize of children’s literature. Storybowl, a publishing house Baek Hee-Na founded to ensure a more creative and independent environment, is expanding the artistic universe beyond Korea and...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN PUBLISHERS]

Storyseller

Korean Publishers   Storyseller A storyteller who delivers unique experiences to the public   2025.10.02   Just as words have power, a name that is spoken often should not only convey identity and vision but also carry a positive meaning. What if we employed homonyms, words with multiple meanings? Such a name, open to diverse interpretations depending on context and intent, also carries a sense of wit and delight. Storyseller (이야기장수; Iyagijangsu), founded by Lee Yeon-Sil, one of Korea’s most celebrated editors, fills its books with stories as diverse and engaging as the word jangsu (장수), a term that itself carries multiple meanings, including “seller.” More than just selling stories, Storyseller seeks to reach readers everywhere, sharing life stories that are ordinary yet one of a kind.   Logo of Storyseller     It’s a pleasure to have you with us on K-Book Trends. Could you ...
  • VOL.87 / 2025.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.09.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN PUBLISHERS]

Zeen Scene

Korean Publishers   Zeen Scene The true essence of everyday moments hidden in authentic scenery   2025.08.04   When we encounter a rare or exceptional moment or scene, we often say, “I’ve encountered something authentic.” In a literal sense, it refers to something rarely seen, but when interpreted through emotion, the term conveys both delight and joy. Perhaps that’s why books from the publisher ‘True Scenery’ spark the curiosity of readers simply by their existence. Those who open the books may find themselves encountering the true essence of spaces, objects, and daily life. In this issue of K-Book Trends’ Korean Publishers, we spoke with Zeen Scene’s CEO, Kim Jin-Hee, about the reality she sees and how she hopes to convey it through her books.   The logo of Zeen Scene     It’s a pleasure to have you with us on K-Book Trends. Please introduce to our international readers about...
  • VOL.85 / 2025.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.08.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.49 / 2022.08
[INFORMATION / BEST SELLERS]

1st Week, June 2022

Best Sellers   1st Week, June 2022 Best Seller Trends in the Four Biggest Online Bookstores in Korea   2022.07.04   Familiar titles could be found on the best sellers' list for the first week of June this year. Starting with writer Kim Young-Ha who took first place with Farewell, his latest novel in 9 years, writer Kim Hoon's novel collection, and the new title by writer Kim Jae-Sik who has been a star author among non-fiction fans, put their names among the top 10. Kim Hoon's Alone Over There is his second novel collection released 16 years after his Rivers and Mountains Without End (Munhakdongne). Just like he says, "I wrote this story as one of your neighbors," the book talks about the joy and sorrow of our close neighbors. Meanwhile, writer Kim Jae-Sik has been a well-loved writer in Korea, as a representative essayist, while his five non-fiction books have become best sellers in the past. Back with a new title, It's Okay to be Me after 2 years, he candidly s...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN PUBLISHERS]

Willbooks Publishing Co.

Korean Publishers   Willbooks Publishing Co. Books That Quietly Draw Readers In   2025.07.07   How many kinds of pleasure can be gained from books? The joy of reading and learning are the most fundamental pleasures that books offer. However, today’s readers expect something more engaging and thought-provoking from books. While books retain their value as a medium to convey knowledge and information, an increasing number of readers now seek books that are not only informative but also aesthetically appealing as objects in their own right. Willbooks Publishing is a publishing house that not only responds to this trend but leads it.   The logo of Willbooks Publishing Co.     It’s a pleasure to have you with us on K-Book Trends. Please introduce Willbooks Publishing to our international readers along with the meaning of the company’s name.   Hello, it’s good to meet you all! The name “Willbooks” is derived from ...
  • VOL.84 / 2025.07
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