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Search word : "Aladin",   Search result : 22
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2020-2022 Bestsellers: Korean Humanities Books

Publishing Policy   2020-2022 Bestsellers: Korean Humanities Books   2024.01.02                                 Korean Humanities Bestsellers for 2020 - 2022Explore Korean humanities books that will inspire your life with rich knowledge and refined ideas!   2020 1 Broad and Shallow Knowledge for Intellectual Conversation: 0 2 You’re Always Right 3 When I Don’t Know What I Really Want 4 Broad and Shallow Knowledge for Intellectual Conversation: 1 5 Seol Min-seok's Romance of the Three Kingdoms 1 6 A Book for Highly Sensitive People 7 Seol Min-seok'...
  • VOL.66 / 2024.01
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Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...
  • VOL.65 / 2023.12
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2020-2022 Bestsellers: Korean Self-help Books

Publishing Policy   2020-2022 Bestsellers: Korean Self-help Books   2023.12.04                                 2020-2022 Bestsellers: Korean Self-help BooksDiscover Korean self-help books that share life wisdom and secrets to success!   2020 1 Secret of the Top 1% in Harvard 1 Reboot 3 The Having 4 Eight 4 I Start My Day at 4:30 AM 6 This One Phrase Sav...
  • VOL.65 / 2023.12
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2020-2022 Bestsellers: Korean Picture Books

Publishing Policy   2020-2022 Bestsellers: Korean Picture Books   2023.11.06                                 2020-2022 Bestsellers: Korean Picture Books.Let’s see which books have been loved by children, and which books have caught the world’s attention!   2020 1 Magic Candies 2 The Bath Fairy 2 Carrot Kindergarten 4 Moon Sherbet 5 The Strange Mom 6 Cloud Bread 7 The Watermelon Pool 7 I Am a Dog 9 We’ll Always Be Together Again ...
  • VOL.64 / 2023.11
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
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Book Funds and Publication

Book Funds and Publication   2021.07.05   From support and cooperation to investment and profit   It is impossible to trace the origin of book funds. They would have existed from the infancy stage of the publishing industry as one of the various ways of publication. Certain stories could be deemed good stories necessary for the world, but for them to be published in the market as a product called books, you need capital. Funds might have been used as a means to raise money. Indeed, the nature of funds in the past would have been closer to support and cooperation (of course, I cannot look into what those fund-raisers had in mind), whereas funds today are more focused on investment and profit-sharing (people might have different thoughts as well but most of the funds I participate in are supportive and cooperative).In the Korean publishing industry, book funds only account for a small proportion, both in terms of attempts and size of investments. It was the early 21st cent...
  • VOL.36 / 2021.07
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South Korea's publishing market and distribution structure

South Korea's publishing market and distribution structure   2019.12.09   South Korea's publishing market can be divided into three categories: book publishing (paper media publishing), educational publishing (textbooks and educational material publishing) and internet/mobile digital publishing and production. When taken as a whole, publishing sales stood at 4.0078 trillion won in 2010 and rose 8.2 percent to 4.3388 trillion won in 2017, showing an average growth of 1.1 percent each year in between. A characteristic of South Korea's publishing market is that educational content accounts for a huge piece of it. From 2010 to 2017, educational publishing has seen an average 1.8 percent in growth while paper book sales have seen an average decline of 2.6 percent over the same period. Meanwhile, e-books have seen sharp growth, with sales jumping 17 percent on average each year from 2010 to 2017.   A characteristic of South Korea's publishing market is that educational co...
  • VOL.18 / 2019.12
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Sales of key South Korean bookstores

Sales of key South Korean bookstores   2019.07.08   Today in many countries, online bookstores are a solid part of their publishing distribution networks. Up until the early 1990s, only physical bookstores of varying scale existed and readers' selection of books was based on book displays and how accessible the stores were. However, following the emergence of Amazon in 1995, online bookstores have solidified their position as key sales channels of the publishing industry in countries around the world. That change markedly took place in South Korea compared to other countries.   After online bookstores first emerged in South Korea in 1997, they grew rapidly due to book discounts, with the fixed price policy largely ignored.   Currently, the market share of online bookstores in the United States stands at 45 percent, France 20 percent, Germany 18 percent and Japan 15 percent. In South Korea, that number is higher than 50 percent. South...
  • VOL.13 / 2019.07
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The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
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Introducing Korean Sci-Fi!

Introducing Korean Sci-Fi!   2021.03.08     Beginning of Sci-Fi in Korea   To pick the genre that the public has actively consumed in Korea for the past several years, it would be "Science Fiction." However, considering the massive fandom and cultural influence of Sci-Fi in other countries such as the United States, it has not been long since the public in Korea has highlighted the genre. This is why some people think that the Sci-Fi syndrome in Korea is a sudden phenomenon. However, Korea's Sci-Fi genre has been shaped to become what it is today from about 100 years ago, creating the foundation for today's Sci-Fi to be at the center of people's attention. Then, learning the history of Korean Sci-Fi will be a good way to understand it better and get a clearer glimpse of its future outlook. The beginning of Sci-Fi in Korea goes back to 1907. The first Sci-Fi work recorded in history isserialized in the journal Taegukhakbo- a journal for Koreans studying in Japan, wh...
  • VOL.32 / 2021.03
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