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When TV Dramas Become Books: Screenplays and script Books as Collectibles Driving Fandom’s Transmedia Consumption

Topic   When TV Dramas Become Books:Screenplays and script Books as CollectiblesDriving Fandom’s Transmedia Consumption     2026.08     TV Drama script Books Becoming Bestsellers   In May 2024, the uncut script book for the tvN drama 〈Lovely Runner〉 topped the YES24 overall bestseller list just one day after pre-orders began. Driven overwhelmingly by buyers in their 20s and 30s, this phenomenon was no ordinary book-selling success. Instead, it signaled a new consumption culture where video content reaches the hands of fandom through the physical medium of a book.   The same was true for the tvN drama 〈Our Unwritten Seoul〉, which ended its run in June 2025. The original uncut script book by writer Lee Kang reached No. 1 in YES24's art section as soon as presales opened. A reader noted, "The dialogue was so good. The script book feels like merchandise that soothes the lingerin...
  • VOL.97 / 2026.08
[TREND / SPECIAL PROJECT]

Expansion of K-Content Based on Books: Books Noted by Critics Across Generations

Special Project   Expansion of K-Content Based on Books:Books Noted by Critics Across Generations     2026.08     As Korean books serve as a pillar of K-content and interact with cultural content across other media, we would like to take this opportunity to highlight the original books driving the Korean Wave. In this issue, we examine Korean books selected by critics ranging from their 20s to 50s, covering original novels adapted into dramas and films, published screenplays that have become a current trend, and highly anticipated upcoming releases. Let us explore various perspectives on the power and potential of K-stories, and examine the direction Korean literature—a crucial pillar of K-content—should take moving forward.           The 20s Perspective – Lee Sollim, Cultural Critic   “About My Daughter, About That Distant World” &...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

An Open Mind (The Export Journey of Author Lee Hee-joo’s Holy Boy)

Export Case   An Open Mind(The Export Journey of Author Lee Hee-joo’s Holy Boy)     2026.08     Cover of Holy Boy   When I first heard the news that the overseas rights contract for Holy Boy had been signed, I felt both glad and deeply conflicted. Set in the 1990s in the fictional city of Eungnang, Holy Boy follows four women who kidnap a K-pop idol. Featuring female characters who pursue their desires without hesitation, the novel leaves readers with a strangely sticky and uncomfortable lingering taste rather than a sense of comfort. Luckily, there were readers in Korea who cherished the book. However, Korean titles that draw attention abroad tend to be works awarded prestigious literary prizes like Han Kang’s The Vegetarian, feminist literature in the vein of Kim Jiyoung, Born 1982, or healing fiction. Fitting none of these molds, I felt a heavy pressure over the book b...
  • VOL.97 / 2026.08
[TREND / ONE-LINER QUOTES]

Why a Pastor Laughed at the Buddha’s Joke

One-Liner Quotes   Why a Pastor Laughed at the Buddha’s Joke     2026.08     The Buddha’s Fatal Joke: A Reading of the Diamond Sutra, by Han Hyoung-jo, Munhakdongne, 2011   The Buddha’s Fatal Joke: A Reading of the Diamond Sutra, by Han Hyoung-jo, Munhakdongne, 2011   If I were asked to pick a Buddhist book on my bookshelf that I, as a pastor, reach for often, I would choose this one without hesitation. The title alone catches the eye, referring to a scripture that teaches enlightenment as "the Buddha’s fatal joke." The author, Han Hyoung-jo, is a scholar who has taught Eastern philosophy for a long time at the Academy of Korean Studies. Unraveling the Diamond Sutra in the language of today, this book is both a commentary on Buddhist scripture and a guide to the "art of living (ars vitae)" that asks how we ought to live.     &nb...
  • VOL.97 / 2026.08
[TREND / KNOWLEDGE]

Korean Publishing Market in 2025 Through Statistics

Knowledge   Korean Publishing Market in 2025 Through Statistics     2026.08     Industry Statistics and Management Information Statistics   Publishing industry statistics are broadly classified into industry statistics and management information statistics according to the perspective and purpose. Industry statistics are statistics on general industry status that look at the overall publishing industry, which are useful for industry analysis and policy formulation. On the other hand, management information statistics break down book classifications and comparison items, making them primarily useful for the business activities of publishers and bookstores. Depending on the content of the statistical information, industry statistics and management information statistics are divided into general statistics, production statistics, distribution statistics, and consumption statistics.   ...
  • VOL.97 / 2026.08
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The Coolest Summer Spent at the Library - A Foreign Visitor's Guide to Beating the Heat at the Library

Topic   The Coolest Summer Spent at the LibraryA Foreign Visitor's Guide to Beating the Heat at the Library     2026.07     What kind of scenery usually comes to mind when you think of spending a summer retreat at a library? Most people probably imagine reading a book inside a closed-off, modern building while soaking in the cool air from an air conditioner. This time, however, I would like to introduce a “cool library summer retreat in harmony with nature,” which goes a step further than that, selected from the places I have personally visited.         Cheongun Literature Library: Walking Through the Past and Present of Korean Literature at the Foot of Inwangsan Mountain   First, Cheongun Literature Library, nestled at ...
  • VOL.96 / 2026.07
[TREND / SPECIAL PROJECT]

Book Recommendations for the Summer Vacation by Critics across Generations

Special Project   Book Recommendations for the Summer Vacation by Critics across Generations     2026.07     For our July issue's Special Project, we would like to recommend Korean books that are perfect to read during the upcoming holiday season, handpicked by critics representing different generations. We have selected books that will allow you to spend your vacation immersed in distinctly unique themes, ranging from deep contemplations on life, mystery and horror, to the absolute absorption found in theater and plays. We hope your vacation with these books will be a cool, chilling, or deeply captivating retreat.         The 20s Perspective – Lee Sollim, Cultural Critic   “If You Want to Read the Most Tender Apocalypse This Summer”   Where No One ComesCheon Seon-ran, Hubble, 2025   Whe...
  • VOL.96 / 2026.07
[TREND / EXPORT CASE]

Export Case: One Day a Cat Came to Me - Interest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture

Export Case   Export Case: One Day a Cat Came to MeInterest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture     2026.07     This book shares the wisdom of life learned from “Nyangi,” a cat encountered by chance at a mountain hermitage where the author settled after wrapping up ten years of life in Seoul. It captures the cat’s philosophy of living “earnestly yet casually” to the absolute fullest. From late 2025 through the first half of 2026, publishing rights for Bokyeong Sunim (Venerable Bokyeong)’s cat essay series comprising One Day a Cat Came to Me, Time to Read a Cat, and Happiness Brought by a Cat: Joyfully and Cheerfully were successfully contracted for export across 11 different linguistic regions worldwide, including the UK, Germany, Spain, and France. Although Bokyeong Sunim had...
  • VOL.96 / 2026.07
[TREND / ONE-LINER QUOTES]

Light, Even in Darkness

One-Liner Quotes   Light, Even in Darkness     2026.07             The Anxiety of “Securing a Safe Home of One’s Own”   I have a long-standing habit. Upon finally reaching the very last sentence of a novel, I flip the pages backward with a rustle to return to the first sentence once again, a method I call the Möbius strip reading technique. When the end and the beginning of a novel are stitched together inside the mind, the story grows even more intense, leaving no exit. Everything, absolutely everything, becomes amplified.   Yeom Seung-sook, The Future Where Everything Has Already Happened &n...
  • VOL.96 / 2026.07
[TREND / KNOWLEDGE]

The Evolution and Growing Pains of the Seoul International Book Fair

Knowledge   The Evolution and Growing Pains of the Seoul International Book Fair     2026.07     We live in an era where depressing indicators of an ongoing publishing recession and a declining reading population have become all too familiar. Paradoxically, however, the scene at the Seoul International Book Fair (SIBF) held every June, where people gather through books, is more vibrant and dynamic than ever. Even in the midsummer heat, the long lines of readers and the lively energy within the publishers’ booths never cease. It demonstrates that the inherent power of books as a medium remains entirely valid.   The success of the SIBF in recent years has been nothing short of peerless. Since 2023, the book fair has gradually shed its traditional character as a mere market for...
  • VOL.96 / 2026.07
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