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[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / SPECIAL PROJECT]

Essays that touch the heart

Essays that touch the heart Readers tired of their hectic lives take comfort in warm words   2019.07.08   Emotional essays that touch and 'heal' readers have seen no end to their popularity over the past several years. Works of writing that spell out everyday experiences and emotions in simple sentences as well as essays that provide comfort via narrators that are well-known animation characters have found immense demand from young readers in South Korea. 2018, in particular, was truly a year for these emotionally touching essays.   Pooh Bear, Happiness Happens Every Day, Every Moment Was You, Temperature of Language   According to 2018 bestseller data from online bookstore YES24, Pooh Bear, Happiness Happens Every Day (RH Korea) was the bestselling book last year. Two places behind this book was Every Moment Was You (Wisdom House) and in fifth place was Lee Ki-joo's Temperature of Language (Malgeulteo). Jeong Mun-jeong's How to Respond Smil...
  • VOL.13 / 2019.07
[NEWS / PUBLISHING INDUSTRY]

South Korean Government Policies to Shore Up the Publishing Industry

South Korean Government Policies to Shore Up the Publishing Industry   2018.05.30   One characteristic of South Korea's publishing industry is that the government is heavily involved in the industry policy-wise. Before the South Korean government's declaration of democracy and the authorization of independent establishment of publishing companies in 1987, the military-dominated government oppressed publishers and announced many publication regulations. From 1993 when civilian administrations took control of the country and into the 2000s, the government launched policies to boost the publishing industry, introducing a completely different paradigm.   Backing this currently would be foremost the publishing culture and industry promotion act that was enacted in 2003 and amended several times. In adherence to this law, KPIPA was founded and the government now renews its basic plan for the promotion of the publishing industry every five years. The culture ministry currently ...
  • VOL.9 / 2018.05
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