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More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Look After Mom ...
  • VOL.68 / 2024.03
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Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

K-Illustrations in One Spot!

Knowledge   K-Illustrations in One Spot! 2024 K-ILLUSTRATIONFAIR   2024.03.11                     Korea’s Illustration Industry continues to grow, with unique and distinctive designs being featured in publishing, film, music, fashion, and other cultural and artistic fields!“K-Illustration Fair” is set to be held in Seoul and Busan in 2024, where you can find all items in the Korean illustration industry!   2024 K-ILLUSTRATION FAIR Seoul Period: Feb. 22-25, 2024 Venue: Hall D, COEX, Seoul Busan Period: July 26-28, 2024 Venue: Hall 4, Exhibition Hall 2, BEXCO, Busan * Inquiry: +82-2-761-2512, info@k-illustrationfair.com   K-Illustration Fair serves as a venue for individua...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-S...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
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Audiobook Platforms in Korea

Publishing Policy   Audiobook Platforms in Korea   2022.08.01                   Read books with your ears in your busy daily life! – Audiobook platforms in Korea“From the joy of reading to the joy of listening” - We hereby introduce to you various audiobook platforms in Korea!   Millie (www.millie.co.kr)• Books abounding in many fields• Provides an index of the readership that finished each book based on big data• Text and audio format simultaneously serviced#bigdata #paperbook_subscribe   Welaaa (www.welaaa.com)• Enjoy audiobooks read lively by professional voice actors• Welaaa-made audiobooks• Audiobooks of popular webnovels#webnovels #Welaaa_made   Naver Audio Clip (audioclip.naver.com)• Novels read like plays• Audiobooks read lively by various voice of celebrities• Some audiobooks available for free#various_content #voice_...
  • VOL.49 / 2022.08
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Types of Korean Magazines based on Keywords

Publishing Industry   Types of Korean Magazines based on Keywords   2022.05.02   "The child plays because it plays. Reason does not exist in its play. (The editor-in-chief of Magazine B Tiktok)." This is a quote from Heidegger. Unlike books, magazines are like amusement parks as it is hard to expect what will unfold in the following pages. That is why it is okay to replace the word magazine with play from Heidegger's quote. A brand magazine Magazine B quoted Heidegger. The gap is the fun in magazines. Magazines neutralize the differences and show the unexpected of the world unpredictably.I used to work at a weekly magazine publisher. Once, I heard the president of a magazine publisher say, "You refer to books the most as you write one." So, likewise, magazines are what you refer to as you write one.The ones who visit The Magazine Club, a magazine bookstore located in Hapjeong-dong, Mapo-gu, Seoul, are primarily editors. The co-founder of The Magaz...
  • VOL.46 / 2022.05
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Korean Book Publishers Eye Webnovels and Webtoons

Publishing Industry   Korean Book Publishers Eye Webnovels and Webtoons Why is Dasan Books starting an entertainment business?   2022.04.04   With the global mega-hit of “Squid Game” on Netflix in 2021, the world began to take a greater interest in Korean content. Other webtoon-based dramas, including “Hellbound” and “We Are All Dead,” are seeing good records as well, and Korean webtoon platforms such as Piccoma, Line Manga, and Tapas are rapidly growing in the global market. Now webtoons are rising as the next driver of Korean content, or K-content, which has been represented by K-pop.Korean book publishers are also greatly interested in webtoons and webnovels. General publishers such as Woongjin Thinkbig, Dasan Books, and Wisdom House have shown a clear movement in this regard. It also seems that those that have not yet started a relevant business are paying heed to the webnovel and webtoon business, the newly emerging field in the content industry.  ...
  • VOL.45 / 2022.04
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The Current State of Subscription-Based Services of Korea’s Published Content

Publishing Industry   The Current State of Subscription-Based Services of Korea’s Published Content   2021.10.05   Mobile phones provide convenience as they can be used to write or read while on the move. There have been quite a lot of changes in how books, music, movies, dramas, games, and other content are created and consumed. There has also been an increase in the different types of content distribution models that use a variety of smart devices and social network systems. The major examples of this would be short-form content, which you can use for a short period, and subscriptions for sale, through which you can have unlimited access to content depending on the subscription period. The content industry is quickly transferring from a generation of “owning” to “consuming” worldwide. With the rapid increase of consumers of many contents due to the COVID-19 pandemic, renting content and subscribing to content has successfully settled as popular mass cont...
  • VOL.39 / 2021.10
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