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How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surround...
  • VOL.68 / 2024.03
[INTERVIEW / KOREAN PUBLISHERS]

Munhakdongne

Korean Publishers   Munhakdongne A Publisher that Makes Books for a Better World   2023.10.04   People say that “10 years changes rivers and mountains.” In other words, 10 years is a long enough time for even rivers and mountains to change. There is a publishing company that has been constantly changing for 30 years, a period during which the river and mountains could have changed three times, and has established itself as one of Korea’s leading publishers. Munhakdongne, which celebrates its 30th anniversary this year, does not simply stop at publishing quality books, but continues to expand infinitely into the world of books by organizing book reading challenges to read good books with readers, creating platforms to promote quality books more widely, and making spaces to read good books in comfort. However, Munhakdongne’s pride and love for books remain the same as in the beginning. Munhakdongne, which started as a literary publisher and now ...
  • VOL.63 / 2023.10
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