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[TREND / EXPORT CASE]

The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region

  Export Case   The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region     2026.02       About Clayhouse   Clayhouse is a publishing house that will celebrate its 5th anniversary in 2026, and under the catchphrase "A world of practical warmth that works in everyday life," it creates books that offer rest of weary minds. The phrase "Into the feel-good universe," found on the front flap of every book, serves as the publisher’s guiding compass. It defines the identity of Clayhouse, which has garnered global love through bestsellers such as Welcome to the Hyunam-dong Bookshop, Rainbow Market, and I Decided to Live as Me. Three-quarters of its original titles have been sold internationally.In just four years, Clayhouse has secured over 120 ...
  • VOL.91 / 2026.02
[TREND / ONE-LINER QUOTES]

Korean Science Fiction Today

  One-liner Quotes   Korean Science Fiction Today     2026.02     A narrative is composed of events, characters, and a setting of time and space. That is what we are taught. In traditional storytelling, the events were paramount. However, at some point, character-driven narratives began to take center stage.In genres such as sitcoms or animations, events only materialize through the existence of the characters; the plot is merely the consequence of their action.Conversely, in storytelling for content like video games, “world-building” — the specific time and space that shapes a world — has become the priority.Worlds that are entirely alien to our reality, or those with overlapping or inverted rules, provide the necessary plausibility for their characters and events. Similarly in literature, genres such as fantasy...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

Jane Lawson, Publishing Director at Doubleday, Talks About Korean Literature

Export Case   Jane Lawson, Publishing Director at Doubleday,Talks About Korean Literature   2025.11.03   Just a decade ago, there was a prevailing belief that Korean literature could not be globalized because of linguistic and translational barriers. However, with the improvement of translation and global readers’ growing eagerness for a wider range of stories, Korean content began to draw closer to them. It eventually settled in as its own genre under the name “K-content,” now recognized worldwide. Korean literature, in particular, proved this trend with Han Kang’s Nobel Prize in Literature. Yet, many Korean works remain undiscovered internationally. At the “2025 Copyright Export Support Program,” organized by the Literature Translation Institute of Korea (LTI) this past September, we met Jane Lawson, publishing director at Doubleday, an imprint of Penguin Random House UK, and discussed Korean literature.   ...
  • VOL.88 / 2025.11
[TREND / KNOWLEDGE]

The Frontline of K-Book Copyright Exports: Ten Years of the “Visiting Korean Book Fair”

Knowledge   The Frontline of K-Book Copyright Exports:Ten Years of the “Visiting Korean Book Fair”   2025.11.03   The “Visiting Korean Book Fair (찾아가는 도서전)” is a project jointly hosted and organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA) to reinforce the global competitiveness of Korean publishing content and promote the export of publications. Celebrating its 10th anniversary this year, the “Visiting Korean Book Fair” has participated in book fairs around the world, supporting copyright consultations and publication contracts for Korean literature, and serving as a stepping stone for the ongoing globalization of K-Literature. This article reflects on the past ten years of the “Visiting Korean Book Fair” - its activities and the significance it has built over the decade.   The Year 2025: Accelerating the advancement of Korean books into North Ame...
  • VOL.88 / 2025.11
[TREND / SPECIAL PROJECT]

A World Carried by the Yangtze River: Shanghai

Special Project   [New Ways of Walking Through Cities ⑩] A World Carried by the Yangtze River: Shanghai   2025.10.02       Shanghai has always been a paradoxical space in Chinese history. What is now the city of Shanghai was once Shanghai County (上海縣), under Jiangsu Province (江?省), functioning as an administrative town and regional market-port, though it was no match for Suzhou (?州市) or Hangzhou (杭州市). Everything changed in 1842, after the First Opium War and the signing of the Treaty of Nanjing, when Shanghai was designated as a treaty port. European powers established concessions, exercising administrative and policing authority and enjoying extraterritorial rights. From China’s perspective, it was hardly different from colonial subjugation.Yet Shanghai rapidly developed alongside the influx of foreign powers. Rival empires competed to exhibit their strength, and individuals carved out their own spheres through we...
  • VOL.87 / 2025.10
[TREND / TOPIC]

The Reality and Prospects of K-Mystery Literature

Topic   The Reality and Prospects of K-Mystery Literature   2025.08.04   The global popularity of Korean content has spread beyond popular music (K-POP), dramas, and movies to include literature. However, Korean mystery literature is a relatively minor and lesser-known area. Yet, with the increasing attention and translations of Korean crime and mystery novels abroad, there have been comments that Korean mystery literature could be the “next Scandi Noir.” 1) In fact, Korean mysteries have been gaining prominence on the international stage, with Yun Ko-Eun’s The Disaster Tourist (Minumsa Publishing) winning the Dagger Award for Translation by the Crime Writers’ Association (CWA) in the UK in 2021. This article aims to shed light on the current state and potential of Korean mystery literature in a global context. I will look at the characteristics of works that incorporate Korean sentiment and social background, as well as notable authors.  ...
  • VOL.85 / 2025.08
[TREND / EXPORT CASE]

Translating Moon Pops and the Rise of Universal Korean Picture Books

Export Case   Translating Moon Pops and the Rise ofUniversal Korean Picture Books   2025.07.07   When I first encountered Baek Hee-na’s Moon Pops (Storybowl), I didn’t think of it as a “Korean” picture book in the narrow sense. Rather, I felt I had been given a small, poetic universe that could speak to anyone?child or adult, regardless of where they live or what language they speak. The idea of the moon melting on a hot summer night and being scooped into popsicles by a kind grandmother is not only magical?it’s universally human. It captures longing, generosity, and wonder in a way that needs no cultural translation. And this, I believe, is the quiet power of today’s best Korean picture books: they carry the ability to transcend boundaries without ever flattening their identity.   English and Korean covers of Moon Pops     As a Professor of Korean Linguistic...
  • VOL.84 / 2025.07
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