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[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / EXPORT CASE]

Bringing Korean Voices to French Readers

Export Case   Bringing Korean Voices to French Readers   2024.12.02   Korean literature and Editions Picquier have a long story. We began publishing books from Asia nearly 40 years ago: Korea and its literature, virtually unknown in France at the time, have fascinated us from our earliest days. The first works we published - Kim Won Il’s Mr Lee’s Travel, KIM Song Dong’s Mandala, Yun Hung Kil’s The Mother - almost went unnoticed; it was challenging to bring readers into contact with a literature that was far removed from the habits and preoccupations of French readers. It was a literature that gave pride of place to cultural traditions, to the earth, to history. We thus decided to publish anthologies of short stories and essays to give French readers some reference points. This had a pedagogical purpose, establishing a foothold in Korean literature and presenting a more organized history to readers. More than 30 years ago, what was being published in France wa...
  • VOL.77 / 2024.12
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case   Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand   2024.08.05   Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...
  • VOL.73 / 2024.08
[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic   What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print   2024.07.01   The implication of books that hit the 100th print   Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...
  • VOL.72 / 2024.07
[TREND / EXPORT CASE]

Top 10 World Bestseller of Picture Books: Publisher BookGoodCome

Export Case   Top 10 World Bestseller of Picture Books:Publisher BookGoodCome   2024.07.01   BookGoodCome is a publishing house established in 2009 by a couple – writer Lee Rury and translator Lee Soon-Young. It enters its 15th year on July 4 this year. For the past 15 years, the publishing house has published about 330 titles, and 150 of them are creative books it planned. BookGoodCome has been participating in a number of international book fairs every year since 2011, and has signed approximately 100 export contracts up to date. So, let’s take a look at world bestsellers published by BookGoodCome!   * K-Book Trends Vol. 10 – Go to the interview with BookGoodCome   BookGoodCome’s booth at the Frankfurt Book Fair     No. 1 is the Coda the Polar Bear series. Its first volume is Coda the Polar Bear: The First Story, Black Noses, written by Lee Rury and illustrated by Bae Woory. It was exported to 3 countries, in...
  • VOL.72 / 2024.07
[TREND / TOPIC]

Development and Transformation of Korean Young Adult Fiction

Topic   Development and Transformation of Korean Young Adult Fiction   2024.06.03   “Young Adult (YA)” is a keyword that can’t be left out when discussing Korean literature in recent years. In fact, “recent” might not be the right word. It was in 2021 when the first article on the topic of “young adult fiction” appeared in K-Book Trends, and Sohn Won-Pyung’s Almond (Darjeeling), which was mentioned as a work that led the young adult market at that time, was published in 2017. However, the term “young adult” appears in the submission guidelines of new fiction contests, in the names and intentions of newly conceived novel series, and in the introductions of young adult SF or fantasy novels. As such, young adult fiction is expanding and changing at a remarkably rapid pace. This growth can be attributed to the steady improvement of Korean young adult fiction, the changes in general fiction, and readers’ enthusiasm for new genres. So, where did Korean young...
  • VOL.71 / 2024.06
[TREND / EXPORT CASE]

The Bird That Drinks Tears, Flying Around the World

Export Case   The Bird That Drinks Tears, Flying Around the World   2024.05.07   Sometimes, a project comes across your desk as an editor that immediately catches your eye. Maybe it’s the title, or the author, or the pitch that was written to suck you in. With The Bird That Drinks Tears (Minumsa Publishing), it was definitely the latter for me, specifically the idea of “the Korean Lord of the Rings.”Okay—that got my attention. Diving into the manuscript, then, I was blown away by the depth of the world and how fascinating the characters were. And yet, while Lee Young-do is certainly a Tolkien in breadth and spirit, he’s also distinctly Korean in the best possible way. This wasn’t just another Western fantasy retread, but a purely new read for me, and that was exciting. The “if you haven’t read it before, it’s new to you” vibe was strong, and I found myself sucked into the narrative.   Korean edition ...
  • VOL.70 / 2024.05
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