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[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / TOPIC]

“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a bas...
  • VOL.79 / 2025.02
[TREND / KNOWLEDGE]

AI Digital Textbook Policy and the Publishing Industry

Knowledge   AI Digital Textbook Policy and the Publishing Industry   2025.02.17         The “AI Digital Textbook” vision: 5 million textbooks for 5 million students!   “5 million textbooks for 5 million students.”   This is the vision set forth by the Ministry of Education, the main policy maker for national education in Korea, in June 2023 when it announced plans to promote AI digital textbooks. AI digital textbooks are textbooks loaded with various learning materials and learning aid features using intellectual information technology, such as AI, to support a variety of customized learning opportunities that match students’ abilities and levels. They are an innovative policy focusing on the pure mission of normalizing public education through educational transformation by using textbooks that incorp...
  • VOL.79 / 2025.02
[TREND / BOOK TRIP]

Leading the Renaissance of Modern Korean Literature Through Various Activities

Book Trip   [A Trip to Literary Museums ⑨] Leading the Renaissance of Modern Korean LiteratureThrough Various Activities Hwaseong-si, Gyeonggi-do: Nojak Literature House   2025.01.06   The transformation of a city is sometimes more surprising and wondrous than sangjeonbyeokhae (桑田碧海), which is translated as “a field of mulberry trees transforms into a blue sea.” Hwaseong-si, Gyeonggi-do, is a large area straddling both the inland and the sea, and was once a small village connected to Suwon-si, Gyeonggi-do. It was then transformed by the development of a large industrial complex and a new town. Stepping away from the dense factories and apartment complexes, Hwaseong is a city where you can feel the atmosphere of the sea with beautiful sunsets, as well as a city with a long history of cultural heritage. Among its many treasures is the Nojak Hong Sa-Yong Literature House, which breathes the spirit of culture and art into the city, elevating its character. We ...
  • VOL.78 / 2025.01
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / KNOWLEDGE]

A Chance to Introduce Korean Publishing Content to Global Readers!

Knowledge   A Chance to Introduce Korean PublishingContent to Global Readers! Translation and Publication Grant Programs in Korea   2024.10.07                       With an aim to boost the global advancement of Korean publishing content, various organizations in Korea have been running translation and publication grant programs for international publishers to help them publish excellent Korean books! (The following information is based on announcements made in 2024.)   Establishing a foundation for the publishing of Korean Wave books by supporting the overseas publication of Korean publishing content!Publication Industry Promotion Agency of Korea (KPIPA) 〈2024 Overseas Publication Grants〉 Qualification Overseas publishers who have imported Korean publication copyrights Supported Areas A part of the publish...
  • VOL.75 / 2024.10
[TREND / TOPIC]

Korean Readers’ Picks in the First Half of 2024

Topic   Korean Readers’ Picks in the First Half of 2024   2024.09.02   According to the “2023 National Reading Survey” announced by the Ministry of Culture, Sports, and Tourism in Korea, the overall reading rate was observed to be 43.0%, the lowest since the survey was initiated in 1994. This means that 6 out of 10 adults don’t even read a single e-book or audiobook, let alone a paper book. The shrinking of the reading population, which forms the foundation for the publishing market, and the aging population have been issues in Korea for quite a long time. However, it was indeed a shocking figure for the publishing industry as it expected to see a steady increase in the reading population since it enjoyed a boom during the pandemic compared to other industries.In the first half of the year, the reduction in newly published titles, driven by a contracting publishing market, alongside the enduring popularity of long-time bestsellers, played a si...
  • VOL.74 / 2024.09
[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case   Yanolja CEO Sujin Lee’s Restart Advances Into the UK   2024.09.02   Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...
  • VOL.74 / 2024.09
[TREND / ONE-LINER QUOTES]

Books That Expanded My Horizons

One-Liner Quotes   Books That Expanded My Horizons Korean-French Translator’s Pick: Korean Books   2024.09.02   As a French translator, Somi Chang has been translating modern and contemporary French literature into Korean, including Margrit Duras, Albert Camus, Françoise Sagan, Romain Garrigue, Michel Uelbeck, Hervé Guibert, and Valérie Ferenc.   From the position of being an introducer of foreign books to Korean readers, I have gone the other way, introducing books by Korean authors to international readers. I browsed through my bookshelves. Adding the keyword “Korea” to my personal book selection criteria of “books that expand my horizons,” regardless of language, I picked out two books with great effort. Two books are: Leaning Against the Entasis Solumns at Muryangsujeon Hall (Hakgojae Publishers, 1994) and Music Story Collection (Franz, 2024).     Leaning Against the Entasis Solumns at Mu...
  • VOL.74 / 2024.09
[TREND / TOPIC]

Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic   Dreaming of a Different Peace as We Depart from Houyhnhnms   2024.08.05   The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents.   Main posters of 2024 SIBF     Challenges in preparing for the 2024 Seoul International Book Fair   This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...
  • VOL.73 / 2024.08
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