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[TREND / EXPORT CASE]

Ripples of Connection: The Cat Is the Answer

Export Case   Ripples of Connection: The Cat Is the Answer     2026.09     Where the Connection Began   Nabiclub returned to the 〈K-Book Copyright Market〉 this year. Overseas publishing markets diverge from domestic ones, and it is precisely within those differences that new possibilities emerge. This discovery is the fundamental reason we participate. What works differs from country to country, press to press, buyer to buyer. That is only natural, since the vitality of publishing comes from diversity. The primary purpose of attending is to identify and cultivate those points of intersection, whether through a market, a theme, a publishing house, or an individual editor.   When Nabiclub first attended the Market in 2025 to establish its identity as a press specializing in Korean mystery fiction, we achieved a modest yet deeply meaningful milestone: securing a rights contract with Yilin, a ...
  • VOL.98 / 2026.09
[TREND / KNOWLEDGE]

Programs Supporting Korean Books Abroad, with a Focus on Translation Support

Knowledge   Programs Supporting Korean Books Abroad, with a Focus on Translation Support     2026.09     Connecting K-Books to the World Through Translation and Export Support   Kim Soi, Assistant Manager, Publication Industry Promotion Agency of Korea (KPIPA)   The Publication Industry Promotion Agency of Korea (KPIPA) supports the growth of the domestic publishing industry and helps build a reading ecosystem. Its mission is to build a publishing and reading ecosystem that grows together, and its vision is to be an institution that enriches people's lives through reading and leads the cultural industry through publishing. As K-culture spreads and overseas demand for Korean publishing content shows clear growth, the Agency has set “creating future growth engines for K-Books” as one of its four strategic goals, putting its resources and effort into securing global competitiveness...
  • VOL.98 / 2026.09
[TREND / SPECIAL PROJECT]

Non-fiction on Emotions Selected by Critics Across Generations

Special Project   Non-fiction on Emotions Selected by Critics Across Generations     2026.03     For the March issue Special Project, we feature a total of four non-fiction books on emotions, with one title selected by a critic representing each of the four generations. The theme of this issue focuses on emotional exploration, introducing a curated selection of books that delve into seclusion and isolation, the journey toward self-identity, the process of reaching adulthood, and various narratives regarding the human body.         The 20s Perspective – Sollim Lee, Cultural Critic   “Faint, Yet Not Gone: Existential Presence”   Faint Existences   Emotions harden when left untended. Left unexplained ...
  • VOL.92 / 2026.03
[TREND / EXPORT CASE]

The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region

  Export Case   The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region     2026.02       About Clayhouse   Clayhouse is a publishing house that will celebrate its 5th anniversary in 2026, and under the catchphrase "A world of practical warmth that works in everyday life," it creates books that offer rest of weary minds. The phrase "Into the feel-good universe," found on the front flap of every book, serves as the publisher’s guiding compass. It defines the identity of Clayhouse, which has garnered global love through bestsellers such as Welcome to the Hyunam-dong Bookshop, Rainbow Market, and I Decided to Live as Me. Three-quarters of its original titles have been sold internationally.In just four years, Clayhouse has secured over 120 ...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / SPECIAL PROJECT]

A City Cold Yet Warm at Heart: Moscow

Special Project   [New Ways of Walking Through Cities ⑬] A City Cold Yet Warm at Heart: Moscow   2026.01.05       Famous cities around the world tend to carry images of their own. Paris, the city of romance; New York, the center of popular culture; and Rome, often regarded as the very heart of ancient European culture?each city’s name becomes an icon and an object of aspiration. In this way, Moscow, the capital of Russia, the largest country in the world, has long been perceived as the center of the “Iron Curtain.” The term “Iron Curtain,” used during World War II by Nazi propaganda minister Paul Joseph Goebbels, referred to the closed nature of the Soviet Union and the communist states of Eastern Europe at the time. It portrayed the Soviet Union’s isolationist policies and police-state system as an “impenetrable barrier.” In 1946, British Prime Minister Winston Churchill also expressed...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
[TREND / ONE-LINER QUOTES]

The Attitude of Looking Beneath the Surface

One-Liner Quotes   The Attitude of Looking Beneath the Surface Graphic Designer’s Pick   2026.01.05   Lee Ki-Joon is a graphic designer. He designed covers for books, including Italy, Anyway (Nanda Is Art), You & I, Yellow (Nanda Is Art), and Study is Hard Work (UU Press). He mainly makes books, catalogs, and records, and writes in between. He wrote the essay collections, Excuse Me (Minumsa Publishing) and Sorry For Being a Regular (Delta Time).     Everyone lives with a few hidden selves. It will be nearly impossible to know everything about who we are. The self we are at work is different from the self we are at home; different again with friends, with a lover, when eating together with others, and when eating alone. Some versions of ourselves appear only in certain situations or through certain people, while others never surface at all.In Gaeul in ...
  • VOL.90 / 2026.01
[TREND / KNOWLEDGE]

The Expansion of Korea’s Picture Book Market

Knowledge   The Expansion of Korea’s Picture Book Market   2026.01.05   At some point, Korean picture books began making headlines. Korean authors are now frequent winners of Italy’s Bologna Ragazzi Award, one of the most prestigious prizes in the field. They have also produced award recipients of the Biennial of Illustrations Bratislava (BIB) Award?one of the world’s oldest international picture book festivals, launched in 1967?as well as Sweden’s Astrid Lindgren Memorial Award, often described as the Nobel Prize in children’s literature; the Hans Christian Andersen Award, the highest honor bestowed upon authors and illustrators of children’s literature; and France’s most prestigious children’s literature prize, the Prix Sorci?res. Plus, countless Korean picture books have been exported to countries around the world, earning the love of readers internationally. Most importantly, picture books have become central to Korea’s reading culture, ...
  • VOL.90 / 2026.01
[TREND / TOPIC]

Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
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