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When TV Dramas Become Books: Screenplays and script Books as Collectibles Driving Fandom’s Transmedia Consumption

Topic   When TV Dramas Become Books:Screenplays and script Books as CollectiblesDriving Fandom’s Transmedia Consumption     2026.08     TV Drama script Books Becoming Bestsellers   In May 2024, the uncut script book for the tvN drama 〈Lovely Runner〉 topped the YES24 overall bestseller list just one day after pre-orders began. Driven overwhelmingly by buyers in their 20s and 30s, this phenomenon was no ordinary book-selling success. Instead, it signaled a new consumption culture where video content reaches the hands of fandom through the physical medium of a book.   The same was true for the tvN drama 〈Our Unwritten Seoul〉, which ended its run in June 2025. The original uncut script book by writer Lee Kang reached No. 1 in YES24's art section as soon as presales opened. A reader noted, "The dialogue was so good. The script book feels like merchandise that soothes the lingerin...
  • VOL.97 / 2026.08
[TREND / SPECIAL PROJECT]

Spaces within Books, as Seen by Critics across Generations

Special Project   Spaces within Books, as Seen by Critics across Generations     2026.06     In the June issue’s Special Project, literary critics from different generations introduce spaces within books, as well as books themed around space. This feature presents works that explore the desires of children caught within the college entrance system, the foundations of daily life and neighborhoods, the spaces depicted by the master writer Park Wan-Suh, and the architecture of Gyeongseong, modern-day Seoul, during the Japanese colonial period.         The 20s Perspective – Lee Sollim, Cultural Critic   “Children Driven to the Edge”   The Mimic GirlSohyang, TXTY, 2026   Schools are often spaces where the most intense narratives are born. In this context, the school environment is far from t...
  • VOL.95 / 2026.06
[TREND / KNOWLEDGE]

A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores

Knowledge   A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores     2026.06     Why buy a book at an offline bookstore when you can simply order it online? This was the question that emerged within the Korean publishing industry about twenty years ago, when online bookstores first made their debut. Recently, this question has shifted in an entirely different direction: “Why come all the way to a ‘pop-up store’ to buy a book that can be purchased anywhere?”   As a reader who has frequently sought out publisher pop-ups and book fairs, I have chewed over this very question. Why do I personally go all the way to a pop-up to buy a book? While some analysts suggest it is because “text” has simply become “hip,” the young readers I encounter on-site ar...
  • VOL.95 / 2026.06
[TREND / EXPORT CASE]

Imagination Beyond Borders: The Whole New World in K-Picture Book

Export Case   Imagination Beyond Borders:The Whole New World in K-Picture Book     2026.05     Imagine a world where borders require no passports, thoughts have no ceilings, and the impossible becomes real. You might find yourself drifting on a cloud of cotton candy or catching fruit-flavored rain to make a bowl of shaved ice. That world, tucked inside a picture book, is simply waiting for a hand to reach out and a story to unfold. It is an essential place where imagination first ignites for the smallest of readers. Bringing these extraordinary worlds to Thai society and pushing beyond the story between the lines has been Nanmeebooks' vision and honor for over 30 years.   In recent years, Korean content and culture have gained widespread popularity across all age groups in Th...
  • VOL.94 / 2026.05
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Why People Seeking Advice from ChatGPT Still Turn Their Backs on "One-Click Books"

Topic   Why People Seeking Advice from ChatGPT Still Turn Their Backs on "One-Click Books"     2026.04     AI Publications Denied for Legal Deposit   The legal deposit system in Korea is a mandatory system where all books issued an International Standard Book Number (ISBN) must be submitted to the National Library of Korea and the National Assembly Library. The purpose of this system is to preserve library materials as national literature for future generations and to support parliamentary activities. The libraries receive two copies from the publisher and provide compensation for the cost of one copy.   However, an investigation by the Hankook Ilbo revealed that last year, for the first time since their opening, both the National Library of Korea and the National Assembly Library refused the legal deposit of AI-generated publications. In particular, it caused a significa...
  • VOL.93 / 2026.04
[TREND / KNOWLEDGE]

Transcription: The Rising Star of the K-Education and Parenting Market

Knowledge   Transcription: The Rising Star of the K-Education and Parenting Market     2026.04     Why Transcription is Returning to the Forefront of Education   Transcription books have consistently expanded their readership within the Korean publishing market. While they once primarily served adult readers seeking self-improvement or emotional healing, recent years have seen a distinct shift: transcription books are now merging with child education to form a prominent new trend. Parents no longer view transcription as mere copying. Instead, they embrace it as a profound method of reading—one that involves slowly digesting high-quality sentences, tracing them by hand, and anchoring those thoughts within oneself. By shifting away from the fast-reading habits where content is quickly consumed and forgotten, transcription has gained new educational significance as a practice of deep focus, f...
  • VOL.93 / 2026.04
[TREND / SPECIAL PROJECT]

Notable Literary Works Selected by Critics Across Generations - Differences and Shared Sympathy in Generational Book Preferences -

  Special Project   Notable Literary Works Selected by Critics Across Generations - Differences and Shared Sympathy inGenerational Book Preferences -     2026.02       This Special Project introduces six literary works highlighted by critics across generations. Issues such as unknown worlds, individuals gazing into anxiety, the disintegration of the ideal subject, the reconstruction of care and family models, and the social sensibilities of 21st-century youth stand out. Should we stay in this problematic reality, run away, become immersed, or solve it? There is no right answer. The authors are messengers,conveying these situations and processes through the minute temperature of language.         The 20s Perspective - Sollim Lee, Cultural Critic ...
  • VOL.91 / 2026.02
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Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
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