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Search word : "Localization",   Search result : 5
[TREND / EXPORT CASE]

How Korean Essays Captured the Hearts of Japanese Female Readers

Export Case   How Korean Essays Captured the Hearts ofJapanese Female Readers   2025.08.04   Korean books in the Japanese publishing industry are more dynamic than translations from any other language. There are a wide variety of genres, including fiction, poetry, non-fiction, humanities, self-help, and learning materials, all available in a large number of titles. This is something that translators and publishers in other languages envy. This article focuses on the non-fiction (essay) genre and examines the recent trends of readers in Japan and the reasons for the popularity of Korean essays.   The “K-Healing essay” reaches Japanese readers   I Decided to Live as Me (Clay House) became a bestseller as soon as it was translated and published in Japan in late 2018. To date, it has sold over 600,000 copies, making it the best-selling essay collection of all time. This was followed by I Want to Die But I Also Want to Eat Tteokppokki (HEUN) and I Almost L...
  • VOL.85 / 2025.08
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / SPECIAL PROJECT]

K-pop and the World!

Special Project   [Book × Music] K-pop and the World! K-pop Seen in Books and the Changing Trend of Korean Popular Music   2023.08.07     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     K-pop, which has almost settled as a common noun like English Pop music, is defined as “young popular music of Korea since the 2000s,” or “music with an international appeal or global popularity.” K-pop is the ultimate composite of terms like “teens,” “dance music,” “overseas expansion,” and “idols.” While we can see the influence of J-po...
  • VOL.61 / 2023.08
[TREND / TOPIC]

Export Status of Korean Webnovels and Webtoons

Topic   Export Status of Korean Webnovels and Webtoons   2023.03.13   Status of Korean webnovel and webtoon market   Korea’s webnovel and webtoon market has been growing rapidly, representing the “K-content” category. The business has been expanding into other countries as well, such as other Asian countries and the US. Derivative works based on webnovels and webtoons are generating income through various channels. As can be seen in the success of the recently-aired drama “Reborn Rich,” IPs (intellectual property) based on publishing content such as webnovels and webtoons are expanding into other industries such as drama, film, animation, and games, securing the original content with relatively less investment. According to the research conducted by the Publication Industry Promotion Agency of Korea (KPIPA) and the Korea Creative Content Agency (KOCCA), the size of the webnovel market grew from 741.5 billion won in 2020 to 1.85 tril...
  • VOL.56 / 2023.03
[TREND / EXPORT CASE]

Hwang Sun-mi, Author of The Hen Who Dreamed She Could Fly

Hwang Sun-mi, Author of The Hen Who Dreamed She Could Fly Books that connect readers and writers, and the universal values within them   2019.12.09       Author Hwang Sun-mi's stories of life that are narrated in many different ways have been welcomed by readers around the world, going beyond generational and cultural divides. Her most famous work, The Hen Who Dreamed She Could Fly (Sakyejul), which received much love from South Korean readers, has been translated and published in numerous countries globally, and recently, her Miracle on Cherry Hill (Sakyejul) was released in the United Kingdom. In the following interview, the author hoped she would be able to communicate with even more people through her books that warmly tell stories about universal values that all humans have, like love, happiness, dreams and hope.    The work you debuted with, Flowers You Plant in Hearts (Sigongsa) was newly re-published this year. You've written ...
  • VOL.18 / 2019.12
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