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[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last Oct...
  • VOL.67 / 2024.02
[INTERVIEW / KOREAN AUTHORS]

Writer Hwang In-Chan

Korean Authors   Writer Hwang In-Chan Writing poems is like asking new questions over and over again   2023.11.06   Poetry is often stereotyped as being more difficult than other literary genres. However, some people call reading poetry a “secret pleasure” because once you fall in love with it, it gives you new joys and broader literary horizons that can’t be found anywhere else. There is a person who has fallen in love with poetry and has always carried his identity as a poet in his heart. Poet Hwang In-Chan has been actively engaged in various activities, such as writing picture books, writing lyrics for idol groups’ songs, giving lectures, and hosting radio programs. Still, he says that writing poetry is the most important thing to him. He says that he has become a more generous and broad-minded person through his various activities, and that all of his other activities are connected to poetry. He was a person who loved poetry more than any...
  • VOL.64 / 2023.11
[TREND / BOOK TRIP]

Gangneung, Gangwon-do

Book Trip   Gangneung, Gangwon-do A Region of Rich History and Culture   2021.09.06     Having a blue ocean of the East Sea to the east and jaw-dropping scenery along with the lush greens of the Taebaeksan Mountain Range to the west, Gangneung of Gangwon-do Province is a city with glorious history and culture boasting both sheer beauty and long tradition. As a popular tourist destination with much to enjoy, the city becomes a hot place every year with Sogeum River, and Daegwalleong, famous for their beautiful landscape, not to mention Jumunjin and Gyeongpodae Pavilion crowded with tourists. Also, Ojukheon House, where Yi I, known by his pen name “Yulgok,” who was an outstanding Korean scholar, and his mother Shin Saimdang used to live, shows off noble beauty as historic cultural heritage.The small and large bookstores of Gangneung, famous as the birthplace of novelist Heo Gyun and poet Heo Nanseolheon of the Joseon dynasty, bring its local culture to life. Some c...
  • VOL.38 / 2021.09
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