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Search word : "Mangwon-dong",   Search result : 4
[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangwon-dong -...
  • VOL.67 / 2024.02
[TREND / ONE-LINER QUOTES]

TV Producer’s Pick

One-Liner Quotes   TV Producer’s Pick Korean Wave Seen From Another Perspective:Kim Ok-Young’s The Art of Documentary and Kim Ho-Yeon’s Uncanny Convenience Store   2021.11.01     Director Bong Joon-Ho's film "Parasite" won four awards at the 92nd Academy Awards in 2020, making a splash around the world. Meanwhile, director Lee Seung-Joon's "In The Absence" was nominated for the Oscar for Best Documentary (Short Subject) as well, although he didn't get much spotlight. The progression of Korean video content has become a global trend, as can be seen with "Squid Game," an original Netflix drama that is expected to win the Emmy Awards. Though not well known, Korean documentary films have also won awards at several international film festivals such as the Berlin International Film Festival, International Documentary Film Festival Amsterdam, Moscow International Film Festival, and Sundance Film Festival.One thing that non-fictio...
  • VOL.40 / 2021.11
[TREND / TOPIC]

The MZ Generation Reads New Non-Fiction

Topic   The MZ Generation Reads New Non-Fiction   2021.09.06   When did the golden age of non-fiction begin?   There is a genre that boasts of being at the best place in the bookstores. It is non-fiction, in particular essays, a genre where people speak frankly about their personal stories."The golden era of non-fiction has arrived" has become too clich?. Essays were once treated as "useless writings" until the beginning of the 2000s, when novels or books about money and economics prevailed in the markets. However, as mega-hit essay collections emerged entering the 2010s, such underestimation dissipated. Publishers, who belatedly realized that essays make money, have begun to fiercely launch essay collections into the market.For example, Kim Nan-Do’s You Become an Adult After Wavering for Thousand Times (Munhakdongne Publishing), Hyemin Sunim’s The Things You Can See Only When You Slow Down (Suo Books), Lee Byung-Ryul’s Attraction (Dal Publishers), and Lee Oi-Su...
  • VOL.38 / 2021.09
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