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Search word : "March",   Search result : 104
[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case   Yanolja CEO Sujin Lee’s Restart Advances Into the UK   2024.09.02   Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...
  • VOL.74 / 2024.09
[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / ONE-LINER QUOTES]

Two Ways to Read Spring in April

One-Liner Quotes   Two Ways to Read Spring in April Columnist’s Pick   2024.05.07   Former journalist for Elle and Esquire, Min Yong-Jun is a freelance columnist, appearing on TV, lecturing, and writing. He wrote Yesterday’s Film, Today’s Director, and Tomorrow’s Conversation (Zene Scene), a collection of interviews he had with 13 directors.   The seasons are always honest and dutiful - they do what they must when the time comes, without hesitation. In spring, it sows what it has to, blooms what it has to, and declares another cycle of seasons to begin again. Spring is always an invigorating and promising season, as if giving those who have missed the start of a new year a second chance to get back on the starting line. Although we often say that spring begins in March, it is usually April when we can truly enjoy it. So, I have selected 2 books that I think are perfect for April, when spring fully blooms.   ...
  • VOL.70 / 2024.05
[TREND / TOPIC]

The Influence and Application of AI Translators on the Publishing Industry and the Import and Export of Copyrights

Topic   The Influence and Application of AI Translators onthe Publishing Industry and the Import and Export of Copyrights   2024.04.01       AI technology is advancing rapidly and transforming the way we work. These technological developments are affecting many areas of our lives, and the publishing industry is no exception. The use of Neural Machine Translation (NMT), such as Google Translate, which emerged in 2017, as well as Naver’s Papago, DeepL, and Microsoft Translator, is growing dramatically, and the publishing industry is joining this technological trend. Its use is expanding from simple business emails to book introductions, copyright marketing materials, subtitles for book trailers, speech-to-text technology, and more. This means that a fundamental shift in working tools and business structures is taking place. This article examines the influence of AI on the publishing industry from an editor’s perspective.  ...
  • VOL.69 / 2024.04
[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-S...
  • VOL.67 / 2024.02
[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...
  • VOL.66 / 2024.01
[TREND / KNOWLEDGE]

Book Pricing Strategies in Korea

Publishing Industry   Book Pricing Strategies in Korea   2023.07.03         Average list price of books sold in 2022 was 17,869 Korean won   In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
  • VOL.60 / 2023.07
[TREND / KNOWLEDGE]

Current Employment Status in the Korean Publication Industry

Publishing Industry   Current Employment Status in the Korean Publication Industry   2022.12.05   The “2020 Content Industry Statistics (2022.3.)” report published by the Ministry of Culture, Sports, and Tourism provides various statistics from the status survey conducted in 2021 on the overall content industry. With the latest statistics available today, it is the only document that shows the current situation of the publishing industry in figures, including statistics about the Korean publishing industry.   About 185,000 people are employed throughout the publishing industry, including newspapers and printing   The report shows that the number of employees in the publishing industry reached 185,444 in 2020, which is a 0.5% increase from 184,554 in 2018. This figure covers all publishing-related fields, such as publishing, printing, wholesaling, retailing, online distribution, and renting. To look at the publishing industry in more detail, this numbe...
  • VOL.53 / 2022.12
[TREND / KNOWLEDGE]

Achievements of the “One City, One Book” Movement

Publishing Industry   Achievements of the “One City, One Book” Movement   2022.10.04   Seosan-si selected and nominated Uncanny Convenience Store (Namu Bench) for the general public and A Child Who Climbed over a Wall (BIR) for children as books to read together during the “2022 Pan-Citizen One City, One Book Movement: The Book of the Year Proclamation Ceremony” held in the city hall’s situation room on Aug 10, 2022. In April, citizens of Seosan-si recommended a total of 54 books. The library’s steering committee reviewed the books, and two were nominated as the “Book of The Year.”The book Uncanny Convenience Store is a piece that depicts the joys and sorrows of our neighbors living in this harsh era from a warm and humorous perspective. The novel has a small convenience store on the corner of an alley as its background. Meanwhile, this year’s children’s book was A Child Who Climbed over a Wall, which gives its readers the strength and c...
  • VOL.51 / 2022.10
[TREND / KNOWLEDGE]

Trends in the Publishing Market in the First Half of 2022

Publishing Industry   Trends in the Publishing Market in the First Half of 2022   2022.08.01   People are still reeling from the aftermath of the COVID-19 pandemic, which has swept the world over the past three years. Korea has been rapidly taking actions to return people’s daily lives to how they were before the pandemic. Such efforts can be seen through major terms commonly used in news outlets, such as “endemic” and “post-COVID.” Also, in early June, the Seoul International Book Fair was held at COEX on a large scale after a three-year absence, attracting approximately 100 thousand visitors. What’s more, lectures and autograph signing events of writers that had halted due to the social distancing policy have begun to take place again. It also seems that publications, book sales, and book-related programs are beginning to revitalize.Books related to “endemic” include From Pandemic to Endemic (Dongasia Books), written by researchers at the Institute for ...
  • VOL.49 / 2022.08
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