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Search word : "Marigold Mind Laundry",   Search result : 9
[TREND / EXPORT CASE]

The Evolution of “Space-Based Healing Fiction” and Global Export Trends

Export Case   The Evolution of “Space-Based Healing Fiction” and Global Export Trends     2026.06     The Global Expansion of Healing Narratives in the Post-Pandemic Era   Over the past three years, Korean “space-based healing fiction” has firmly established itself as a distinct export genre in the international literary market. This movement aligns with shifting global reading trends in the wake of the pandemic. Following COVID-19, readers who experienced anxiety and isolation began actively seeking out “feel-good fiction” that offers emotional stability and a sense of restoration.   While rooted in familiar, everyday settings such as convenience stores, laundromats, and neighborhood bookstores, Korean space-based healing novels address universal themes of human relationships and the renewal of community, successfully forging a deep emotional connection with reader...
  • VOL.95 / 2026.06
[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[TREND / TOPIC]

Korean Readers’ Picks in the First Half of 2024

Topic   Korean Readers’ Picks in the First Half of 2024   2024.09.02   According to the “2023 National Reading Survey” announced by the Ministry of Culture, Sports, and Tourism in Korea, the overall reading rate was observed to be 43.0%, the lowest since the survey was initiated in 1994. This means that 6 out of 10 adults don’t even read a single e-book or audiobook, let alone a paper book. The shrinking of the reading population, which forms the foundation for the publishing market, and the aging population have been issues in Korea for quite a long time. However, it was indeed a shocking figure for the publishing industry as it expected to see a steady increase in the reading population since it enjoyed a boom during the pandemic compared to other industries.In the first half of the year, the reduction in newly published titles, driven by a contracting publishing market, alongside the enduring popularity of long-time bestsellers, played a si...
  • VOL.74 / 2024.09
[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 ? Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage,...
  • VOL.66 / 2024.01
[INFORMATION / BEST SELLERS]

3rd Week, February 2024

Best Sellers   3rd Week, February 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.03.11   Korean readers’ enthusiasm for learning in the new year was apparent as several books for learning a foreign language made it onto the overall best seller list for the 3rd week of February 2024. The 4th place book, EBS English for Beginners Vol. 1 (2024), is a book that helps you build your confidence to listen and speak English anytime, anywhere, by just studying 30 minutes a day. As it was published by EBS, the Korean Educational Broadcasting System, readers commented that it was helpful in learning English. The 5th place book, The 100-Day Miracle of English Transcription, includes healing messages in English that can change your life by simply transcribing them. Not only does it have space for you to transcribe, but it also provides free MP3 files recorded by native speakers to assist you - it is double the effect!While many oth...
  • VOL.68 / 2024.03
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[INTERVIEW / KOREAN AUTHORS]

Writer Yun Jung-Eun

Korean Authors   Writer Yun Jung-Eun A Writer that Delivers “Happiness That Will Eventually Come”   2024.04.01   In 2023, one news thrilled Korean literature fans at home and abroad. It was that Marigold Mind Laundry (Book Romance), a bestseller in Korea recognized as a “healing fantasy novel,” has signed a high advance contract with a major international publisher. For Korean fans, it was a moment of excitement to feel the power of K-literature again, and for international fans, it was a moment of anticipation to read K-literature in their own language. The book’s writer, Yun Jung-Eun, said in an interview that she hopes readers will find their comfort and happiness through reading her books. From that short answer, it was clear that even people who live across borders and speak different languages are connected by a thin but strong thread somewhere in their hearts. Following is an interview with writer Yun, who shares the joy of life with thos...
  • VOL.69 / 2024.04
[INFORMATION / BEST SELLERS]

2nd Week, May 2023

Best Sellers   2nd Week, May 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.06.05   Books that deeply observe others’ lives and experiences caught the eyes of readers in May across various genres. First up, in the midst of the self-help book craze, writer Song Hee-Gu, who drew attention with the Story of Department Head Kim, Who Has a House in Seoul and Works at a Large Company (Seosamdok) series, returned with a new title My Rich High School Friend. Featuring a story where the protagonist reunites with a successful friend and gets a glimpse into the secrets of success in his life, the book freshly took the format of a novel while being a self-help book. Meanwhile, the book Lee Ji-Sung’s 10,000 Kilometers is non-fiction that talks about the journey of a North Korean defector, which is not commonly known among the public. This book tells the story of North Korean defectors’ harrowing escapes from their country through the eyes of ...
  • VOL.59 / 2023.06
[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
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