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When TV Dramas Become Books: Screenplays and script Books as Collectibles Driving Fandom’s Transmedia Consumption

Topic   When TV Dramas Become Books:Screenplays and script Books as CollectiblesDriving Fandom’s Transmedia Consumption     2026.08     TV Drama script Books Becoming Bestsellers   In May 2024, the uncut script book for the tvN drama 〈Lovely Runner〉 topped the YES24 overall bestseller list just one day after pre-orders began. Driven overwhelmingly by buyers in their 20s and 30s, this phenomenon was no ordinary book-selling success. Instead, it signaled a new consumption culture where video content reaches the hands of fandom through the physical medium of a book.   The same was true for the tvN drama 〈Our Unwritten Seoul〉, which ended its run in June 2025. The original uncut script book by writer Lee Kang reached No. 1 in YES24's art section as soon as presales opened. A reader noted, "The dialogue was so good. The script book feels like merchandise that soothes the lingerin...
  • VOL.97 / 2026.08
[TREND / SPECIAL PROJECT]

Expansion of K-Content Based on Books: Books Noted by Critics Across Generations

Special Project   Expansion of K-Content Based on Books:Books Noted by Critics Across Generations     2026.08     As Korean books serve as a pillar of K-content and interact with cultural content across other media, we would like to take this opportunity to highlight the original books driving the Korean Wave. In this issue, we examine Korean books selected by critics ranging from their 20s to 50s, covering original novels adapted into dramas and films, published screenplays that have become a current trend, and highly anticipated upcoming releases. Let us explore various perspectives on the power and potential of K-stories, and examine the direction Korean literature—a crucial pillar of K-content—should take moving forward.           The 20s Perspective – Lee Sollim, Cultural Critic   “About My Daughter, About That Distant World” &...
  • VOL.97 / 2026.08
[TREND / SPECIAL PROJECT]

Book Recommendations for the Summer Vacation by Critics across Generations

Special Project   Book Recommendations for the Summer Vacation by Critics across Generations     2026.07     For our July issue's Special Project, we would like to recommend Korean books that are perfect to read during the upcoming holiday season, handpicked by critics representing different generations. We have selected books that will allow you to spend your vacation immersed in distinctly unique themes, ranging from deep contemplations on life, mystery and horror, to the absolute absorption found in theater and plays. We hope your vacation with these books will be a cool, chilling, or deeply captivating retreat.         The 20s Perspective – Lee Sollim, Cultural Critic   “If You Want to Read the Most Tender Apocalypse This Summer”   Where No One ComesCheon Seon-ran, Hubble, 2025   Whe...
  • VOL.96 / 2026.07
[TREND / EXPORT CASE]

Export Case: One Day a Cat Came to Me - Interest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture

Export Case   Export Case: One Day a Cat Came to MeInterest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture     2026.07     This book shares the wisdom of life learned from “Nyangi,” a cat encountered by chance at a mountain hermitage where the author settled after wrapping up ten years of life in Seoul. It captures the cat’s philosophy of living “earnestly yet casually” to the absolute fullest. From late 2025 through the first half of 2026, publishing rights for Bokyeong Sunim (Venerable Bokyeong)’s cat essay series comprising One Day a Cat Came to Me, Time to Read a Cat, and Happiness Brought by a Cat: Joyfully and Cheerfully were successfully contracted for export across 11 different linguistic regions worldwide, including the UK, Germany, Spain, and France. Although Bokyeong Sunim had...
  • VOL.96 / 2026.07
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Spaces within Books, as Seen by Critics across Generations

Special Project   Spaces within Books, as Seen by Critics across Generations     2026.06     In the June issue’s Special Project, literary critics from different generations introduce spaces within books, as well as books themed around space. This feature presents works that explore the desires of children caught within the college entrance system, the foundations of daily life and neighborhoods, the spaces depicted by the master writer Park Wan-Suh, and the architecture of Gyeongseong, modern-day Seoul, during the Japanese colonial period.         The 20s Perspective – Lee Sollim, Cultural Critic   “Children Driven to the Edge”   The Mimic GirlSohyang, TXTY, 2026   Schools are often spaces where the most intense narratives are born. In this context, the school environment is far from t...
  • VOL.95 / 2026.06
[TREND / KNOWLEDGE]

A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores

Knowledge   A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores     2026.06     Why buy a book at an offline bookstore when you can simply order it online? This was the question that emerged within the Korean publishing industry about twenty years ago, when online bookstores first made their debut. Recently, this question has shifted in an entirely different direction: “Why come all the way to a ‘pop-up store’ to buy a book that can be purchased anywhere?”   As a reader who has frequently sought out publisher pop-ups and book fairs, I have chewed over this very question. Why do I personally go all the way to a pop-up to buy a book? While some analysts suggest it is because “text” has simply become “hip,” the young readers I encounter on-site ar...
  • VOL.95 / 2026.06
[TREND / SPECIAL PROJECT]

Korean Picture Books: Selected by Critics Across Generations

Special Project   Korean Picture Books:Selected by Critics Across Generations     2026.05     In the May issue Special Project, critics from various generations each highlight a notable Korean picture book. This feature introduces a children’s picture book about the misunderstandings that occur in communication, a book that explains complex emotions that are often difficult for children to grasp, and a title that addresses challenging situations that can be hard for a child to understand.         The 20s Perspective – Lee Sollim, Cultural Critic   "In the moments spent looking into the miniature house of the grass bug..."   Grass Bug Picture Dream...
  • VOL.94 / 2026.05
[TREND / SPECIAL PROJECT]

Empowering Your Life with AI: A Comprehensive Guide to Daily Utilization Selected by Critics Across Generations

Special Project   Empowering Your Life with AI:A Comprehensive Guide to Daily UtilizationSelected by Critics Across Generations     2026.04     In the April issue's Special Project, critics from each generation introduced one notable book related to AI. With the theme of “A Guide to AI Utilization”, this issue features books covering investigative reports on the relationship between AI and humans, the attitudes we should adopt in the AI era, practical methods for using artificial intelligence, and the literary world facing the age of AI.         The 20s Perspective – Lee Sollim, Cultural Critic   “Because being friendly does not require precision”   My Friendly AI   We live in an era where the ability to use AI effectively has become a skill in itself. However, I have yet to grow accus...
  • VOL.93 / 2026.04
[TREND / EXPORT CASE]

TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana

Export Case   TWO WOMEN LIVING TOGETHER by Hwang Sunwoo and Kim Hana     2026.04     I am the proud American editor of TWO WOMEN LIVING TOGETHER, thebestselling Korean memoir by Hwang Sunwoo and Kim Hana—two single women in their late thirties, who’ve chosen to buy a home and live togetheras non-romantic life partners. In the United States, the term "roommates" tends to have a very particular connotation, often conjuring young twenty-something-year-olds who are forced to live in close quarters out of thrift, and who may or not become close friends, though they rarely reach the familial intimacy of domestic partners. Typicallythe arrangement is seen as a temporary one, until each roommate reaches the financial freedom to live alone, or to start a household with their romantic partners.   But Hwang Sunwoo and Kim Hana have fundamentally unsettled this Western convention, as two friends who ...
  • VOL.93 / 2026.04
[TREND / SPECIAL PROJECT]

Non-fiction on Emotions Selected by Critics Across Generations

Special Project   Non-fiction on Emotions Selected by Critics Across Generations     2026.03     For the March issue Special Project, we feature a total of four non-fiction books on emotions, with one title selected by a critic representing each of the four generations. The theme of this issue focuses on emotional exploration, introducing a curated selection of books that delve into seclusion and isolation, the journey toward self-identity, the process of reaching adulthood, and various narratives regarding the human body.         The 20s Perspective – Sollim Lee, Cultural Critic   “Faint, Yet Not Gone: Existential Presence”   Faint Existences   Emotions harden when left untended. Left unexplained ...
  • VOL.92 / 2026.03
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