K-Book Trends -

Search word : "Millie", Search result : 22

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Korean Publishers’ Efforts to Meet New Readers

Knowledge Korean Publishers’ Efforts to Meet New Readers 2024.08.05 Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores). Where both present and future readers...

VOL.73 / 2024.08

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Today and Future of Korean Digital Publishing

Publishing Industry Today and Future of Korean Digital Publishing 2023.08.07 The COVID-19 pandemic that began in 2020 has also brought about major changes in the digital publishing industry. Most importantly, it accelerated the AI digital textbook project, which nobody knew when it would gain a boost. It was also the trigger that facilitated digital transformation and digital convergence in the publishing industry.The digital publishing industry in Korea has been developing for the past decade through continuous transformations. The iBooks Store - an e-book distribution market launched by Apple and Amazon Kindle – Amazon’s self-publishing service opened a full-fledged e-book publishing market in Korea. Many digital publishing start-ups joined the industry. There, major issues in the publishing industry were ...

VOL.61 / 2023.08

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E-Book Platforms in Korea

Publishing Policy E-Book Platforms in Korea 2023.06.05 Light and convenient, anytime, anywhere!We introduce to you e-book platforms in Korea!If you have a e-book device, you can read Korean books at any time, anywhere, through a variety of e-book platforms in Korea!Take advantage of various benefits at a reasonable cost with the subscription service, and meet new Korean e-books everyday! Kyobo Book Centre: sam • The first e-book subscription service in Korea • Different subscription plans for readers’ different reading habits • A large number of e-books as a leading bookstore in Korea Yes24: Crema Club • New books updated everyday • Benefits provided based on subscription plans • ...

VOL.59 / 2023.06

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Reader-friendly Publication Marketing

Publishing Industry Reader-friendly Publication Marketing 2023.05.02 Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...

VOL.58 / 2023.05

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Audiobook Platforms in Korea

Publishing Policy Audiobook Platforms in Korea 2022.08.01 Read books with your ears in your busy daily life! – Audiobook platforms in Korea“From the joy of reading to the joy of listening” - We hereby introduce to you various audiobook platforms in Korea! Millie (www.millie.co.kr)• Books abounding in many fields• Provides an index of the readership that finished each book based on big data• Text and audio format simultaneously serviced#bigdata #paperbook_subscribe Welaaa (www.welaaa.com)• Enjoy audiobooks read lively by professional voice actors• Welaaa-made audiobooks• Audiobooks of popular webnovels#webnovels #Welaaa_made Naver Audio Clip (audioclip.naver.com)• Novels read like plays• Audiobooks read lively by various voice of celebrities• Some audiobooks available for free#various_content #voice_...

VOL.49 / 2022.08

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Korean Book Publishers Eye Webnovels and Webtoons

Publishing Industry Korean Book Publishers Eye Webnovels and Webtoons Why is Dasan Books starting an entertainment business? 2022.04.04 With the global mega-hit of “Squid Game” on Netflix in 2021, the world began to take a greater interest in Korean content. Other webtoon-based dramas, including “Hellbound” and “We Are All Dead,” are seeing good records as well, and Korean webtoon platforms such as Piccoma, Line Manga, and Tapas are rapidly growing in the global market. Now webtoons are rising as the next driver of Korean content, or K-content, which has been represented by K-pop.Korean book publishers are also greatly interested in webtoons and webnovels. General publishers such as Woongjin Thinkbig, Dasan Books, and Wisdom House have shown a clear movement in this regard. It also seems that those that have not yet started a relevant business are paying heed to the webnovel and webtoon business, the newly emerging field in the content industry. ...

VOL.45 / 2022.04

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The Current State of Subscription-Based Services of Korea’s Published Content

Publishing Industry The Current State of Subscription-Based Services of Korea’s Published Content 2021.10.05 Mobile phones provide convenience as they can be used to write or read while on the move. There have been quite a lot of changes in how books, music, movies, dramas, games, and other content are created and consumed. There has also been an increase in the different types of content distribution models that use a variety of smart devices and social network systems. The major examples of this would be short-form content, which you can use for a short period, and subscriptions for sale, through which you can have unlimited access to content depending on the subscription period. The content industry is quickly transferring from a generation of “owning” to “consuming” worldwide. With the rapid increase of consumers of many contents due to the COVID-19 pandemic, renting content and subscribing to content has successfully settled as popular mass cont...

VOL.39 / 2021.10

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Audiobooks: Issues and Future Developments

Audiobooks: Issues and Future Developments 2021.05.03 Recent issues surrounding audiobooks The voice service provided in announcements, news reading services, or e-book devices uses TTS (Text-to-Speech) technology that converts written letters into sound. As it has no accent and cuts the sentence in weird places, we have to track what it said while listening to the voice. Recently, as more people read books while traveling, e-books are transforming into audiobooks. Most people wish to hear a human’s voice when listening to one. The audiobook market is growing rapidly, but the production time, cost, and technological limitations have been slowing progress down. However, as the A.I. (artificial intelligence) voice synthesis technology is now being applied where it can process natural language, synthesize voices, and recognize the context, listeners can feel as if a real voice actor or actress is reading the story. If this technology becomes capable of expres...

VOL.34 / 2021.05

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Audiobooks in Korea: Users and Service Providers

Audiobooks in Korea: Users and Service Providers Service and Content Providers in Busy Days with Market’s Growing Interest in Audiobooks 2021.04.05 In the previous March edition, we talked about the audiobook industry's current status in Korea and its prospects in 2021. Consumers and service providers play a pivotal role in expanding the market and business opportunities. Furthermore, it is meaningful to witness how they interact with each other in the audiobook ecosystem contributes to the industry’s healthy growth and maturity. In this April’s edition, let’s find what behaviors audiobook consumers have shown to the market. Recently-made audio content enabling interaction among provider and users, providing a new-level of “experience”. As the pandemic is not showing any signs of abating, more people are enjoying audiobooks at home instead of going to bookstores or libraries. In the previous edition, we introduced how “Wela...

VOL.33 / 2021.04

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Korea’s Audiobook Industry Ready to Fly in 2021

Korea’s Audiobook Industry Ready to Fly in 2021 The ongoing rapid evolution and development of the audiobook industry in Korea 2021.03.08 The most striking news in the new year was Influential, the operating company of an audiobook service platform ‘welaaa’, succeeding in winning 25 billion won worth of Series C sole investment from UTC Investment. This is after another mega-investment in 2020, where it attracted 13.5 billion won worth of Series B investment. Such a fast and massive investment implies that the future of the audiobook industry in Korea is rosy indeed. The domestic e-book industry says that the audiobook market's size has reached 30 billion won in 2020 and is likely to hit 60 billion won in 2021, which is nearly double the size. The audiobook market in Korea was formed in the early 2000s, but its size was trivial, with 10 billion won worth volume even until 2018. Given that situation, it is worth paying attention to the movement th...

VOL.32 / 2021.03

VOL.74/2024.09

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