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Search word : "Million-seller",   Search result : 9
[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[TREND / KNOWLEDGE]

Current status of each field in the Korean publishing market ② History Publication

Current status of each field in the Korean publishing market ② History Publication   2020.03.02     The publication industry is “a mirror called record” that reflects the society. The publication of history-related books that are the archive of time and space connecting the past and the present is a clear indicator that shows Korean society’s interest in history. By looking at the published titles, best seller trends, and newly emerging trends, you can see where the current publishing market is and where the intellectual desire of readers is heading to.Historically, Korea has undergone long turbulent generations due to its geopolitical location in East Asia and invasions by surrounding powers. Until World War II in which liberalization was the greatest task, ethnic identity was very strong, and during the Cold War, a historical awareness that the two Koreas should overcome division and pursue reunification settled down.According to the statistics of the Korean Publi...
  • VOL.20 / 2020.03
[TREND / KNOWLEDGE]

Current status of each field in the Korean publishing market ① Literature publication

Current status of each field in the Korean publishing market ① Literature publication   2020.02.03     Interesting stories from the past will always attract people’s minds; literature was the beginning and the flower of publication in every country. The poems, novels, essays, and plays written in Korean by Korean authors that sublimate their identity, emotions, and critical minds are an irreplaceable pillar of Korean culture. In particular, while undergoing turbulent modern history including the Japanese colonization, the Korean War, military dictatorship, industrialization, democratization, globalization, and informatization, Koreans would reflect the wounds in gemlike poems, novels, and essays, and share them in the form of a book. While not neglecting the pains of the time and standing against unjust authority, literature also played a role as an encourager that gave courage and hope to readers. Korean publication is also a resemblance of literature;...
  • VOL.19 / 2020.02
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INFORMATION / NEW BOOKS]

Tube

New Books   Tube   2022.09.05                       A Man Decides to Change His Fate: Life Re-creation Project - TubeA new title by Sohn Won-Pyung, writer of million-seller Almond (Changbi), sends a powerful message to those hesitating to change Kim Sung-Gon Andreas is a man who is frustrated by repeated failures. He even attempted to commit suicide, but it did not work.Then, he comes across the word “change” and makes his mind to start by making little changes.First change: Maintain an upright posture every daySecond change: Find the lost smileKim Sung-Gon, having realized the importance of making changes in life, opens a YouTube channel to share his experience with others.“The Straw Project” Let's turn dried straws into a “tube” and float on the ocean’s surface! “The opposite of success is failure, but the opposite of change is doing nothing. So, let’s hang on to the straw we made a...
  • VOL.50 / 2022.09
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TREND / SPECIAL PROJECT]

K-Fantasy

Special Project   K-Fantasy We Invite You to a Special Universe that No One's Ever Dreamed of   2021.09.06   "If I had magic..." Everybody must have imagined becoming a magician as a child. We make so many unrealistic things possible thanks to the imagination. We fly through the sky, and we walk under the sea. Korean fantasy began to flourish when computers and the Internet began to be distributed across the country in the mid-1990s. As novels serialized on online platforms that only provided writing and reading services gained more popularity and proved their commercial values, the publication of fantasy novels started to occur in earnest. Fandoms emerged as fantasy books were distributed to local book lenders in massive amounts. The spread of smartphones and tablets in 2010 led to the full development of fantasy novels and web-novels. Fantasy as a genre has been steadily gathering fanatics, expanding its universe and combining with other genres such as martial arts fan...
  • VOL.38 / 2021.09
[INTERVIEW / KOREAN PUBLISHERS]

Hangilsa Publishing Co., Ltd.

Korean Publishers   Hangilsa Publishing Co., Ltd. The Square of Humanities Connected through Virtuous Pathways   2022.09.05   Every person in this world has the right to show their opinions or ideologies without constraint. While the generation we are living in today allows anyone to open up their ideas freely, there have been so many hardships and trials on the way to getting to this point. In Korea, too, the little flame that sparked during the days when publishing and media were oppressed by the government became Hangilsa, which has been burning for a just and rightful society. Hangilsa Publishing has been living up to the founder’s will, who firmly believed that they should make the right books for a democratic society. Following is an interview with Hangilsa Publishing, which has been contributing to the history of publishing with pride in humanities and an extraordinary love for books.   Logo of H...
  • VOL.50 / 2022.09
[TREND / TOPIC]

E-book Platforms and the Meaning of “Original Content”

E-book Platforms and the Meaning of “Original Content” The value of new methods and strategies   2020.05.04     According to the 2019 National Reading Survey, 52.1% of Korean adults were reading paper books. Adding e-books and audiobooks only pulled up the rate to 55.7%. The rate is falling with every survey. The reason for the fall in adults’ reading rate is a change of pattern in consuming content. People that enjoy other content than books reached 29.1%. Smartphones killed books.Yet, there are still readers. More and more readers are reading books with their mobile devices. Major online bookstores such as Yes 24, Kyobo Bookstore, and Aladdin have more than 10 million members each. Even e-book companies RIDI Books and Millie have millions of subscribers. There are many readers who enjoy reading genre literature through web-novel platforms such as Naver Webnovel, KakaoStory, Munpia, and Joara. In short, the missing number of paper book readers, or even mor...
  • VOL.22 / 2020.05
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