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Search word : "Moon Pops",   Search result : 3
[TREND / EXPORT CASE]

Translating Moon Pops and the Rise of Universal Korean Picture Books

Export Case   Translating Moon Pops and the Rise ofUniversal Korean Picture Books   2025.07.07   When I first encountered Baek Hee-na’s Moon Pops (Storybowl), I didn’t think of it as a “Korean” picture book in the narrow sense. Rather, I felt I had been given a small, poetic universe that could speak to anyone?child or adult, regardless of where they live or what language they speak. The idea of the moon melting on a hot summer night and being scooped into popsicles by a kind grandmother is not only magical?it’s universally human. It captures longing, generosity, and wonder in a way that needs no cultural translation. And this, I believe, is the quiet power of today’s best Korean picture books: they carry the ability to transcend boundaries without ever flattening their identity.   English and Korean covers of Moon Pops     As a Professor of Korean Linguistic...
  • VOL.84 / 2025.07
[TREND / KNOWLEDGE]

Trends in the Publishing Market in the First Half of 2022

Publishing Industry   Trends in the Publishing Market in the First Half of 2022   2022.08.01   People are still reeling from the aftermath of the COVID-19 pandemic, which has swept the world over the past three years. Korea has been rapidly taking actions to return people’s daily lives to how they were before the pandemic. Such efforts can be seen through major terms commonly used in news outlets, such as “endemic” and “post-COVID.” Also, in early June, the Seoul International Book Fair was held at COEX on a large scale after a three-year absence, attracting approximately 100 thousand visitors. What’s more, lectures and autograph signing events of writers that had halted due to the social distancing policy have begun to take place again. It also seems that publications, book sales, and book-related programs are beginning to revitalize.Books related to “endemic” include From Pandemic to Endemic (Dongasia Books), written by researchers at the Institute for ...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN PUBLISHERS]

Storybowl

Korean Publishers   Storybowl A bowl that holds thoughtful, heartwarming stories   2025.12.01   Everyone, at least once in childhood, would have imagined something like this: a drawing on a blank sheet of paper suddenly popping out and speaking to you. Picture book author Baek Hee-Na brings that very imagination into reality - she creates three-dimensional dolls of her characters and places them into her scenes. With her fingertips, she delicately builds the world of her stories, transforming imagination into something tangible. In 2005, she was selected as “Illustrator of the Year” at the Bologna Ragazzi Awards, gaining recognition not only in Korea, but also abroad. In 2020, she became the first Korean recipient of the Astrid Lindgren Memorial Award, often called the Nobel Prize of children’s literature. Storybowl, a publishing house Baek Hee-Na founded to ensure a more creative and independent environment, is expanding the artistic universe beyond Korea and...
  • VOL.89 / 2025.12
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