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Korean Readers’ Picks in the First Half of 2024

Topic   Korean Readers’ Picks in the First Half of 2024   2024.09.02   According to the “2023 National Reading Survey” announced by the Ministry of Culture, Sports, and Tourism in Korea, the overall reading rate was observed to be 43.0%, the lowest since the survey was initiated in 1994. This means that 6 out of 10 adults don’t even read a single e-book or audiobook, let alone a paper book. The shrinking of the reading population, which forms the foundation for the publishing market, and the aging population have been issues in Korea for quite a long time. However, it was indeed a shocking figure for the publishing industry as it expected to see a steady increase in the reading population since it enjoyed a boom during the pandemic compared to other industries.In the first half of the year, the reduction in newly published titles, driven by a contracting publishing market, alongside the enduring popularity of long-time bestsellers, played a si...
  • VOL.74 / 2024.09
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More and More Chinese Readers Are Starting to Pay Attention to Korean Literature

Export Case   More and More Chinese Readers Are Starting toPay Attention to Korean Literature   2024.03.11   First, let me introduce Xiron Books. Xiron Books is one of the representative brands of China’s mass book companies, and it is also one of the book brands widely loved by readers. Xiron Books always adheres to the value of “good book = social value + cultural value + commercial value” and is committed to providing “good copyright, good content, and good products.” Xiron’s first publication of Korean literature was Kim Jiyoung, Born 1982 (Minumsa), a Korean novel published in simplified Chinese in 2019, which portrays various issues women may encounter through the life of the protagonist Kim Ji-young. In the increasingly heated gender discourse, it quickly became a bestseller.Starting with Kim Jiyoung, Born 1982, in recent years, Xiron has established a Korean literature editing studio, publishing The Crucible (Changbi) in 2020, Please Look After Mom ...
  • VOL.68 / 2024.03
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A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-S...
  • VOL.67 / 2024.02
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Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...
  • VOL.65 / 2023.12
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
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Arts Council Korea’s Munhak Nanum Book Distribution Project

Publishing Policy   Arts Council Korea’s Munhak Nanum Book Distribution Project   2023.02.20                       Leading the development of the publishing market and promoting reading culture: Munhak Nanum Book Distribution Project The Munhak Nanum Book Distribution Project, organized by Arts Council Korea, has been putting the utmost effort into promoting publishing culture and reading opportunities by selecting and distributing excellent literary books. Among a total of 6 categories – poetry, fiction, non-fiction, review, play, children/young adult, and literature, the project selects and supports first-edition literary books (non-co-written) published within the specified period! About 500 titles are chosen each year, then distributed to various organizations such as libraries, local cultural centers, and social welfare facilities!   Selection Criteria • Creativeness an...
  • VOL.55 / 2023.02
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Trends in the Publishing Market in the First Half of 2022

Publishing Industry   Trends in the Publishing Market in the First Half of 2022   2022.08.01   People are still reeling from the aftermath of the COVID-19 pandemic, which has swept the world over the past three years. Korea has been rapidly taking actions to return people’s daily lives to how they were before the pandemic. Such efforts can be seen through major terms commonly used in news outlets, such as “endemic” and “post-COVID.” Also, in early June, the Seoul International Book Fair was held at COEX on a large scale after a three-year absence, attracting approximately 100 thousand visitors. What’s more, lectures and autograph signing events of writers that had halted due to the social distancing policy have begun to take place again. It also seems that publications, book sales, and book-related programs are beginning to revitalize.Books related to “endemic” include From Pandemic to Endemic (Dongasia Books), written by researchers at the Institute for ...
  • VOL.49 / 2022.08
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Korea’s Writing Platforms

Publishing Industry   Korea’s Writing Platforms   2022.07.04   In the book Writing Space, Jay David Bolter says that writing technologies realize the writing space. In other words, the writing tools, materials used, cultural selection, and social customs significantly impact the writer’s writing style and content. As a result, changes in writers’ works will be more evident in a different environment in the long run. After the Digital Revolution, people write about their daily lives more on screens than on paper, and people are moving from offline to online at an astoundingly fast pace.With changes in writing space, the pathway to publishing books is also changing rapidly. In the past, writers won literary awards, submitted to publishers, or were recommended by acquaintances before publishing their works in paper books. In contrast, writers nowadays increasingly publish their writings on online writing platforms first, get found by editors, and ...
  • VOL.48 / 2022.07
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Korea’s Literary Magazines

Publishing Policy   Korea’s Literary Magazines   2021.10.05                             Stories of “Present-Day” Korean Literature, Korea’s Literary Magazines.From literary magazines that have been discussing Korean literature for a long time to literary magazines starting new stories. Introducing literary magazines of Korea!   Literary magazines with a long history that tell in-depth stories   The wagon wheel of modern Korean literature, Modern LiteratureFirst published in 1955, the monthly Modern Literature, the oldest literary magazine in Korea, has introduced writers representing Korea’s literary world.   The Cradle of True Literature of the People, Creation and CriticismFirst published in 1966, Creation and Criticism focuses on providing a wider and deeper range of literature together with notab...
  • VOL.39 / 2021.10
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Korea’s Audiobook Industry Ready to Fly in 2021

Korea’s Audiobook Industry Ready to Fly in 2021 The ongoing rapid evolution and development of the audiobook industry in Korea   2021.03.08     The most striking news in the new year was Influential, the operating company of an audiobook service platform ‘welaaa’, succeeding in winning 25 billion won worth of Series C sole investment from UTC Investment. This is after another mega-investment in 2020, where it attracted 13.5 billion won worth of Series B investment. Such a fast and massive investment implies that the future of the audiobook industry in Korea is rosy indeed. The domestic e-book industry says that the audiobook market's size has reached 30 billion won in 2020 and is likely to hit 60 billion won in 2021, which is nearly double the size. The audiobook market in Korea was formed in the early 2000s, but its size was trivial, with 10 billion won worth volume even until 2018. Given that situation, it is worth paying attention to the movement th...
  • VOL.32 / 2021.03
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