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New-nostalgia, the 1990s Sought in the 2020s

Special Project   [Book × New-nostalgia] New-nostalgia, the 1990s Sought in the 2020s   2024.05.07     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Why are the 2020s bringing back the 1990s?   The past ages do not just recede from the present over time. Some events from the past have become the underlying framework for the present. The 2020s have been through the 1980s, 1990s, 2000s, and 2010s, and have embraced each of them one after the other. The 1990s, in particular, are often invoked in the 2020s when it c...
  • VOL.70 / 2024.05
[TREND / TOPIC]

How Book Club Platforms Captivate Readers

Topic   How Book Club Platforms Captivate Readers   2024.03.11   It is the age of communities. From sneaker manufacturers to franchise cafes, companies are putting as much effort into building communities as they are into making things. Gathering loyal fans in one place to generate buzz and feedback has become a proven business strategy in an environment where we are bombarded with information and products. The publishing industry is no exception. Publishers and bookstores are opening cafes and book clubs, creating apps, and publishing newsletters. They reward book club members with exclusive editions of books and merchandise to give them a sense of belonging, or even let them choose the cover design of a new book.Beyond the business strategy of the publishing industry, the importance of book-reading communities is growing every day in the overall book culture ecosystem. There is something contagious about people’s activities. If you are surround...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-S...
  • VOL.67 / 2024.02
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Domestic Video Content Originating from Literature

Publishing Industry   Domestic Video Content Originating from Literature   2023.04.03         We are living in an era of stories. In the 21st century, humans, who have evolved through tales, start their lives in stories, experience mood changes like a roller coaster, and consume numerous stories based on how they feel and what they like. Global OTT dominates our pastime these days. Netflix, the world’s largest OTT platform, has 220 million paid subscribers. One noticeable fact is that more than 60% of paid subscribers of Netflix in 2022 watched at least one Korean content, which proves the prowess of Korean products. Netflix released this year’s lineup, and there are a whopping 28 pieces from Korea, starting with its original series, “The Glory.” Netflix seems to be invested in Korean content after gaining 1 trillion ...
  • VOL.57 / 2023.04
[TREND / KNOWLEDGE]

Audiobook Platforms in Korea

Publishing Policy   Audiobook Platforms in Korea   2022.08.01                   Read books with your ears in your busy daily life! – Audiobook platforms in Korea“From the joy of reading to the joy of listening” - We hereby introduce to you various audiobook platforms in Korea!   Millie (www.millie.co.kr)• Books abounding in many fields• Provides an index of the readership that finished each book based on big data• Text and audio format simultaneously serviced#bigdata #paperbook_subscribe   Welaaa (www.welaaa.com)• Enjoy audiobooks read lively by professional voice actors• Welaaa-made audiobooks• Audiobooks of popular webnovels#webnovels #Welaaa_made   Naver Audio Clip (audioclip.naver.com)• Novels read like plays• Audiobooks read lively by various voice of celebrities• Some audiobooks available for free#various_content #voice_...
  • VOL.49 / 2022.08
[TREND / KNOWLEDGE]

Types of Korean Magazines based on Keywords

Publishing Industry   Types of Korean Magazines based on Keywords   2022.05.02   "The child plays because it plays. Reason does not exist in its play. (The editor-in-chief of Magazine B Tiktok)." This is a quote from Heidegger. Unlike books, magazines are like amusement parks as it is hard to expect what will unfold in the following pages. That is why it is okay to replace the word magazine with play from Heidegger's quote. A brand magazine Magazine B quoted Heidegger. The gap is the fun in magazines. Magazines neutralize the differences and show the unexpected of the world unpredictably.I used to work at a weekly magazine publisher. Once, I heard the president of a magazine publisher say, "You refer to books the most as you write one." So, likewise, magazines are what you refer to as you write one.The ones who visit The Magazine Club, a magazine bookstore located in Hapjeong-dong, Mapo-gu, Seoul, are primarily editors. The co-founder of The Magaz...
  • VOL.46 / 2022.05
[TREND / KNOWLEDGE]

Reviews, Review Journals, and the New Review Culture

Publishing Industry   Reviews, Review Journals, and the New Review Culture   2021.12.06   More than 80,000 books are published each year. It means that about 200 books are released in the market every day. Some become bestsellers, and some vanish from the shelves in a few days. People that are "sincere" about reading books lose their way in the piles of new books, trying to figure out which book is good to read. Some people wait for the book column in a newspaper, some listen to book introductions on TV or radio, and some nod their head to the fancy wordplay of book-tubers on YouTube. However, as there is no appropriate or trustable guide, many readers feel as if they are trapped in Daedalus' Maze. Besides, there are voices arguing that there's actually no book to read, for there's no water to drink in a flood.   Recently in Korea, a small seed of hope has sprung up, that the new review culture will arrive, centered around a number of review journals.  ...
  • VOL.41 / 2021.12
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The Current State of Korea’s Libraries and Their Relation to the Publishing Industry

Publishing Industry   The Current State of Korea’s Libraries and TheirRelation to the Publishing Industry   2021.11.01     Libraries have been around for a very long time in Korea, but the same cannot be said for libraries that fall under the modern definition. Pioneers who wanted to establish a new country as the late 19th century Joseon Dynasty passed, followed by the early 20th century Korean Empire, had the goal of establishing libraries under the modern concept. However, due to the arrival of Japanese colonization, they could not achieve the goal, and the concept of libraries changed as they became more of a tool for colonization. Finally, in 1945, colonization was brought to an end, and the country was liberated, but hardship struck with the Korean War that followed soon after. However, with the growth of the economy and the expansion of democracy, libraries have been endlessly changing and advancing to support the growth of citizens, the real...
  • VOL.40 / 2021.11
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Facilitation of Sub-rights and Their Markets

Publishing Industry   Facilitation of Sub-rights and Their Markets Plays, Films, Merchandising Goods, Etc.   2021.09.06   As Korea’s soft power expands, more people in the world are taking an interest in Korean culture. The best leaders of Korea’s soft power are BTS, director Bong Joon-Ho who has presented various movies including “Parasite,” and actress Youn Yuh-Jung’s achievement through the movie “Minari.” The values of Korean pop culture are growing, and many people worldwide are sharing Korean culture. Such a phenomenon implies that the opportunities and spaces for sharing Korean culture worldwide develop simultaneously at a rapid pace. It was, therefore, a natural result that people began to pay more attention to Korean publishing content – the source of the OSMU (once source, multi-use) – in addition to the phenomenon. All this means that it has become a reality that the number of different usage cases of sub-rights based on Korean publication c...
  • VOL.38 / 2021.09
[TREND / KNOWLEDGE]

Korea’s Audiobook Industry Ready to Fly in 2021

Korea’s Audiobook Industry Ready to Fly in 2021 The ongoing rapid evolution and development of the audiobook industry in Korea   2021.03.08     The most striking news in the new year was Influential, the operating company of an audiobook service platform ‘welaaa’, succeeding in winning 25 billion won worth of Series C sole investment from UTC Investment. This is after another mega-investment in 2020, where it attracted 13.5 billion won worth of Series B investment. Such a fast and massive investment implies that the future of the audiobook industry in Korea is rosy indeed. The domestic e-book industry says that the audiobook market's size has reached 30 billion won in 2020 and is likely to hit 60 billion won in 2021, which is nearly double the size. The audiobook market in Korea was formed in the early 2000s, but its size was trivial, with 10 billion won worth volume even until 2018. Given that situation, it is worth paying attention to the movement th...
  • VOL.32 / 2021.03
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