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Search word : "SIBF",   Search result : 33
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My, Your, and Our – Last Resort

Topic   My, Your, and Our – Last Resort The 2025 Seoul International Book Fair (SIBF) comes to a successful close   2025.07.07   View outside the 2025 SIBF     “A festival for all book lovers.” The 2025 Seoul International Book Fair (SIBF) was held for 5 days from June 18 to 22. Marking the 67th anniversary this year, approximately 530 companies (430 Korean and 100 international) from 17 countries participated in the fair, presenting various programs, including themed and special exhibitions, book talks, and seminars. Approximately 150,000 people visited the fair. General tickets were sold out even during the pre-sale period. Following is my visit to the SIBF, which has become even more vibrant with the rise of the so-called “Text Hip” phenomenon.   Gathered together by books, resonating with one another   When you reach a dead end, the last resort comes to mind. “When you are struggling or feeling lonely, wh...
  • VOL.84 / 2025.07
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
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The “Anxiety of Youth” Crosses National Borders

Export Case   The “Anxiety of Youth” Crosses National Borders   2025.05.07   What defines independent publishing? As publishing formats diversify and formerly “self-published authors” begin to compete by starting their own publishing houses, the question of what constitutes independent publishing has become a hot topic. In the absence of objective indicators, independent publisher Balcony defines independent publishing as follows: publishing that can entice readers with its own narrative without large-scale capital investment. In this sense, Yeon Jeong’s Tomorrow’s Sun Will Rise, But What About Tonight? can be considered one of the clear success stories of independent publishing.Before it was published by Balcony in 2020, Tomorrow’s Sun Will Rise, But What About Tonight? was an independent publication that Yeon Jeong wrote as a palm-sized book and distributed on a small scale. The publisher at Balcony discovered the book, which had been dis...
  • VOL.82 / 2025.05
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The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
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Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic   Dreaming of a Different Peace as We Depart from Houyhnhnms   2024.08.05   The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents.   Main posters of 2024 SIBF     Challenges in preparing for the 2024 Seoul International Book Fair   This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...
  • VOL.73 / 2024.08
[TREND / KNOWLEDGE]

Book Fairs, Another Type of Holiday

Knowledge   Book Fairs, Another Type of Holiday   2024.07.01   When you work with books, you get to experience a yearly cycle of events. For small bookstores/publishers like Ghost Books, which is both a bookstore and a book maker, book releases are usually aligned with these events. This is because you can have quite good promotional effects by doing so, particularly if you publish fewer books and don’t have a great budget for marketing each book. As such, book fairs are very important for planning the year ahead. Aligning your publication schedule with these annual events gives you a clear guideline for managing the manuscript editing, designing interior layout and cover, and printing timelines.Over the past 8 years of running a small publishing house and bookstore, I have attended a number of book fairs. As I mentioned earlier, these events usually occur in a certain cycle. Meeting the authors that you have been seeing at a similar time and space every year is...
  • VOL.72 / 2024.07
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How Did the “Best Book Design From All Over the World” Begin?

Topic   How Did the “Best Book Design From All Over the World” Begin? Books selected in Korea in 2024   2024.05.07   Launched in 1963 by the German Stiftung Buchkunst, the “Best Book Design From All Over the World” is a world-renowned competition that is now co-organized with the Leipziger Buchmesse. Leipziger Buchmesse is the earliest international book fair held every year. Leipzig, the background of Martin Luther’s debates on reformation, has been a center of book printing, publishing, and design since medieval times, as well as being home to numerous publishing houses. The competition is set in this historical context.In Korea, the Korean Publishers Association has been holding a contest for Korean books, and the selected books have been submitted to the contest in Germany. Consequently, Uhm Yoo-Jung’s collection, FEUILLES (Leaves), published by Media Bus in 2021, won the prize for the first time in Korea, followed by Workroom Press’s Samu...
  • VOL.70 / 2024.05
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Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
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2023 K-Book Copyright Market & Seoul International Book Fair

Publishing Policy   2023 K-Book Copyright Market & Seoul International Book Fair   2023.05.02                       June is a perfect season to read books! We introduce you to places where various Korean books gather!In June 2023, the K-Book Copyright Market and the Seoul International Book Fair (SIBF) will be held, where you can meet various Korean publishing content!   The K-Book Copyright Market hosted by the Publication Industry Promotion Agency of Korea (KPIPA), is a B2B consultation event that paves the way for the global exchange of publications and promotes Korean publishing content on the global market.We invite international publishing houses and agencies to Korea, and hold various events such as 1:1 business matchmaking, exchange programs, and consulting programs!   Overview of the 2023 K-Book Copyright MarketPe...
  • VOL.58 / 2023.05
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Various Book Festivals in Korea

Publishing Policy   Various Book Festivals in Korea   2022.07.04                           Love for books flows into festivals - Various Book Festivals in Korea“Turning crisis into opportunity.” Here are a few of the book festivals that take place in Korea that underwent a complete transformation after COVID!   #Seoul International Book Fair (SIBF)_Where authors and readers meet around books✓ New technologies and information related to publishing✓ An exchange hub for both Korean and foreign copyrights✓ sibf.or.kr/2022✓ +82-2-733-8402   #Paju Booksori_A book festival held in Paju, the city of culture and art✓ The biggest knowledge festival in Korea✓ Set to be held in October 2022✓ pajubooksori.kr✓ +82-31-940-4721   #Seoul Wow Book Festival_A festival for all ages held in front of Hongik University✓ A festival of books, culture, and art centered on readers✓ Set to be...
  • VOL.48 / 2022.07
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