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[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / ONE-LINER QUOTES]

Wide and Deep Perspectives on the World

One-Liner Quotes   Wide and Deep Perspectives on the World Books Picked by a Science Communicator   2025.02.17   Kim Jin-Woo runs a YouTube channel called “Eunjobz (은근한 잡다한 지식).” Eunjobz is an informational channel that uses 2D illustrations to make the content easy to understand and the videos fun to watch. It recently published a science book, The Quirky Science Book (Big Fish), which is a compilation of popular and entertaining topics from Eunjobz.     In the middle of a cold winter, when snow falls hard and fast, it’s hard not to build a snowman. Sometimes, you lose track of time and forget that your hands are getting numb. When you look at the finished product, you feel unnecessarily proud that you have made something. And, you give him a scarf and gloves, just in case he gets cold. But here’s a thought. We put clothes on when we are cold because they warm us up. Snowmen like to be cold b...
  • VOL.79 / 2025.02
[TREND / KNOWLEDGE]

AI Digital Textbook Policy and the Publishing Industry

Knowledge   AI Digital Textbook Policy and the Publishing Industry   2025.02.17         The “AI Digital Textbook” vision: 5 million textbooks for 5 million students!   “5 million textbooks for 5 million students.”   This is the vision set forth by the Ministry of Education, the main policy maker for national education in Korea, in June 2023 when it announced plans to promote AI digital textbooks. AI digital textbooks are textbooks loaded with various learning materials and learning aid features using intellectual information technology, such as AI, to support a variety of customized learning opportunities that match students’ abilities and levels. They are an innovative policy focusing on the pure mission of normalizing public education through educational transformation by using textbooks that incorporate AI, the most significant topic of the era.In accordance wit...
  • VOL.79 / 2025.02
[TREND / ONE-LINER QUOTES]

How To Enrich Your Life

One-Liner Quotes   How To Enrich Your Life Financial Planner’s Pick   2024.12.02   Jung Won-Jun is a freelance financial planner specializing in financial counseling and education. He advises young adults and middle-aged people in Seoul through public institutions and gives lectures to middle-aged people on finance at Seoul Open City University.   When I counsel clients on their finances, I often meet people who are not satisfied with what they have and are constantly chasing something that doesn’t exist. We expect greater wealth to bring greater satisfaction, but it doesn’t unless you are absolutely destitute. Money cannot be the ultimate solution because it is just one of many means. Then, how can we increase our satisfaction? I would like to introduce you to two books that will help you find the answer.     Author Seo Eun-Kuk, a professor of psy...
  • VOL.77 / 2024.12
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[TREND / KNOWLEDGE]

A Chance to Introduce Korean Publishing Content to Global Readers!

Knowledge   A Chance to Introduce Korean PublishingContent to Global Readers! Translation and Publication Grant Programs in Korea   2024.10.07                       With an aim to boost the global advancement of Korean publishing content, various organizations in Korea have been running translation and publication grant programs for international publishers to help them publish excellent Korean books! (The following information is based on announcements made in 2024.)   Establishing a foundation for the publishing of Korean Wave books by supporting the overseas publication of Korean publishing content!Publication Industry Promotion Agency of Korea (KPIPA) 〈2024 Overseas Publication Grants〉 Qualification Overseas publishers who have imported Korean publication copyrights Supported Areas A part of the publish...
  • VOL.75 / 2024.10
[TREND / SPECIAL PROJECT]

The Global Craze for Korean Language and Culture!

Special Project   [English Books in Korea ④] The Global Craze for Korean Language and Culture! King Sejong Institute Foundation’s new textbooks for international Korean language learners   2024.09.02   As the Hallyu (Korean Wave) spreads across the world, the demand for learning Korean has been increasing internationally. In response, a variety of Korean language-related textbooks are being developed for various learning purposes and levels. Among them, the following are representative textbooks provided by the King Sejong Institute Foundation, a representative organization for the promotion of Korean language and culture abroad.   A variety of Korean textbooks for all purposes and levels, from beginner to advanced   The first is King Sejong Institute Korean, a textbook specifically designed for beginners and advanced learners alike. It can be used together with the King Sejong Institute Foundation’s signature online curriculum, and learners can also...
  • VOL.74 / 2024.09
[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip   [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum   2024.09.02   A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...
  • VOL.74 / 2024.09
[TREND / ONE-LINER QUOTES]

A Doctor’s “Health Book” on Diagnosis and Care for What Ails Korean Society Today

One-Liner Quotes   A Doctor’s “Health Book” on Diagnosis andCare for What Ails Korean Society Today Healthy Bookstore Manager’s Pick   2024.07.01   Kim Min-Jung is the manager of “11ho1,” a “healthy bookstore” where you can discover and exchange thoughts about health in everyday life.   “I see the limitations of modern medicine almost every day as a physician. No matter how advanced medical science gets, it will never be omnipotent.” This is the story of an 80-year-old practicing physician I met in a bookstore a few years ago. It was somewhat surprising to hear a senior doctor with nearly 60 years of clinical and research experience at a medical school comment on the limitations of modern medicine. It was not only that: many of the doctors I met through books in my bookstore were concerned with narratives that extend beyond numbers, towards society outside the small clinic. That is how I came to realize that our health and healthy...
  • VOL.72 / 2024.07
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