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The Era of High Exchange Rates and the Korean Publishing Market

Topic   The Era of High Exchange Rates and the Korean Publishing Market Readers ultimately respond to good content   2025.04.07   The structure of the Korean publishing market and translation-oriented publishing in the 1990s   I vividly remember the days when the Asian Financial Crisis hit Korea. The value of foreign currencies jumped one day. I waited for it to fall, but things didn’t go as expected. The value of foreign currencies continued to skyrocket, and the value of the Korean won plummeted. This was the situation in 1997. Until then, the Korean publishing market had been heavily dependent on importing translation rights to titles that could compete in Korea from overseas markets, mainly Japan and the English-speaking countries. In this climate, Korea was hit by the era of high exchange rates. By the time we had to pay the advance for a title contracted at 800 won per dollar, the exchange rate had nearly doubled to 1,600 won per dollar, which we had ...
  • VOL.81 / 2025.04
[TREND / EXPORT CASE]

Cultural Empathy Blossoms in Japan: Korean Literature

Export Case   Cultural Empathy Blossoms in Japan: Korean Literature Shueisha’s story of the popularity and publication of Korean literature   2025.04.07     This article is written in Japanese. The original Japanese text is also included at the bottom of the article.   Shueisha (集英社) is a general publishing company founded in 1926. It has a wide range of publishing titles and businesses. It is particularly well known for teen and young adult comics, girls’ comics, and fashion magazines, including the Weekly Shōnen Jump. In addition, it is active in publishing literary journals and novels. In the field of overseas literature, the company publishes books from various countries based on the belief that “We want to introduce good books from all over the world to our readers.” Among them, Korean literature has been gaining more and more attention in recent years. Starting with Park Min-Gyu’s Castella (Munhakdongne Publishing) and Pingpong...
  • VOL.81 / 2025.04
[TREND / KNOWLEDGE]

Books Loved Across Generations: Korean Steady Sellers

Knowledge   Books Loved Across Generations: Korean Steady Sellers   2025.04.07   Bestseller lists reflect the issues of the times and the interests of readers. You can get a glimpse into readers’ thoughts and interests by looking at why a book gained traction. On the other hand, steady sellers are not only reflective of the times, like bestsellers, but they have the power to transcend time. A steady seller refers to a book that goes beyond just being a trend, and has a long-lasting lifespan through the power of its story. There are many books that become overnight bestsellers simply because they are written by popular authors with a fandom, or because they are endorsed by influencers. However, steady sellers are the ones that stay with readers across time. These books have stood the test of time and are more than just a fad; they resonate with readers and deliver a deeper message about life. They are not just books published a long time ago, but books still bein...
  • VOL.81 / 2025.04
[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / KNOWLEDGE]

Export Support Projects of KPIPA in the First Half of 2025

Knowledge   Export Support Projects of KPIPA in the First Half of 2025 K-Books Go Global!   2025.03.10                   To promote the excellence of K-publishing content and various cultural exchanges, the Publication Industry Promotion Agency of Korea (KPIPA) has been actively supporting Korean books’ advancement into the global market.   The biggest international book fair in the English-speaking world: the London Book Fair (participant)Objective: Organize the “Korea Rights Centre” to support Korean books’ advancement into the English-speaking markets, as well as copyright export consultations and promotionDate: March 11 (Tue.) – March 13 (Thu.), 2025Venue: Olympia London, UK   See you in Bologna in spring: the Bologna Children’s Book Fair (participant)Objective: Support Korean picture books to reach global children and organize an “Autho...
  • VOL.80 / 2025.03
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“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a bas...
  • VOL.79 / 2025.02
[TREND / SPECIAL PROJECT]

A City Where the Past and Future Meet: Tokyo

Special Project   [New Ways of Walking Through Cities ②] A City Where the Past and Future Meet: Tokyo   2025.02.17       Korea and Japan are countries that are both close and far away at the same time. They are located in East Asia and have similar climates, four seasons, and no time difference. Even the cityscapes look similar at first glance. Seoul and Tokyo both feature a mix of skyscrapers and traditional architecture. However, if you look a little deeper, you start to see the subtle differences between them. Whereas tradition and modernity blend together naturally in Korea, the two seem to be more starkly separated in Japan. For example, Gyeongbokgung Palace in Seoul seems to blend into the modern cafes and shops surrounding it, but in Tokyo’s Asakusa neighborhood, the shrines and temples are quiet reminders of a time gone by.When you first step foot in Tokyo, you feel like you have just walked in...
  • VOL.79 / 2025.02
[TREND / EXPORT CASE]

Crafting Connections Through Korean Literature: Books Curated and Translated by BACA Publishing House

Export Case   Crafting Connections Through Korean Literature:Books Curated and Translated by BACA Publishing House   2025.02.17   In 2016, Han Kang became the first Korean author to win the International Booker Prize for her novel The Vegetarian (Changbi Publishers). This triumph also marked a milestone for BACA, a young but feisty publishing house from Indonesia. In February 2017, just a month before celebrating its first birthday, BACA took a bold step by publishing The Vegetarian, followed by Human Acts (Changbi Publishers), another brilliant novel by Han Kang.   Human Acts and The Vegetarian     From that point on, BACA began to consistently publish K-books, initially focusing on literary fiction, including The Hole (Moonji Publishing) by Pyun Hye-young, The Hen Who Dreamed She Could Fly (SAKYEJUL PUBLISHING) and The Dog Who Dared to Dream (imazubooks) by Hwang Sun-mi, among others...
  • VOL.79 / 2025.02
[TREND / BOOK TRIP]

Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works

Book Trip   [A Trip to Literary Museums ⑩] Two Masters of Modern Literature Who Spent Their Entire Lives Completely Immersed in Their Works Nonsan-si, Chungcheongnam-do: Kim Hongshin House andGanggyeong Mountain Salt Literary House   2025.02.17   Any city has a history that builds up over time, like the rings of an old tree. Cities grow and transform like organisms, and along the way, they develop many stories. Those stories, in turn, are the source of an area’s image, energy, and sentiment. Nonsan-si, located in the hinterland of Chungcheongnam-do, is home to many cultural heritage sites, including the UNESCO World Heritage-listed Donam Seowon, Jonghagdang, and Myeongjae Historic House. There are also many other attractions, such as the beautiful Ganggyeong Port, which still retains traces of its prosperity through the years of modernization, and Tapjeong Reservoir and Suspension Bridge, where you can experience the feeling of walking on a lake. T...
  • VOL.79 / 2025.02
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