K-Book Trends -

Search word : "Southeast Asia", Search result : 83

[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case Export Case: Jeong Hae-Yeon’s Success in Thailand 2026.01.05 Introduction of Eric Yang Agency Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...

VOL.90 / 2026.01

[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case The Secret Weapon: How Data Connects Global Publishing 2025.12.01 LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape. Insights into the global publishing market Through countless cross-border collaborations and negotiations over the past yea...

VOL.89 / 2025.12

[TREND / KNOWLEDGE]

The Frontline of K-Book Copyright Exports: Ten Years of the “Visiting Korean Book Fair”

Knowledge The Frontline of K-Book Copyright Exports:Ten Years of the “Visiting Korean Book Fair” 2025.11.03 The “Visiting Korean Book Fair (찾아가는 도서전)” is a project jointly hosted and organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA) to reinforce the global competitiveness of Korean publishing content and promote the export of publications. Celebrating its 10th anniversary this year, the “Visiting Korean Book Fair” has participated in book fairs around the world, supporting copyright consultations and publication contracts for Korean literature, and serving as a stepping stone for the ongoing globalization of K-Literature. This article reflects on the past ten years of the “Visiting Korean Book Fair” - its activities and the significance it has built over the decade. The Year 2025: Accelerating the advancement of Korean books into North Ame...

VOL.88 / 2025.11

[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand 2024.08.05 Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...

VOL.73 / 2024.08

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.08.04 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.85 / 2025.08

[TREND / KNOWLEDGE]

KPIPA hosts the 2023 Visiting Korean Book Fair

Publishing Policy KPIPA hosts the 2023 Visiting Korean Book Fair 2023.03.13 Meet K-Book Content Outside Korea! - The Publication Industry Promotion Agency of Korea (KPIPA) hosts the 2023 Visiting Korean Book Fair KPIPA has been running the Visiting Book Fair with an aim to expand the export of K-Book content, reinforce global competitiveness and support its advancement into new overseas markets, taking a step forward from the current export market limited to certain languages. The Visiting Korean Book Fair primarily supports the export of Korean publishing content through online video conferences with new international market participants and local B2B book fairs. Host regions and schedule for 2023 Country(Region) Japan(Asia) France(Europe) Thailand(Southe...

VOL.56 / 2023.03

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.07.07 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.84 / 2025.07

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.06.02 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.83 / 2025.06

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.05.07 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.82 / 2025.05

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency list 2025.04.07 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...

VOL.81 / 2025.04

VOL.94/2026.05

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