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[TREND / TOPIC]

Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
[TREND / KNOWLEDGE]

Achievements of the “One City, One Book” Movement

Publishing Industry   Achievements of the “One City, One Book” Movement   2022.10.04   Seosan-si selected and nominated Uncanny Convenience Store (Namu Bench) for the general public and A Child Who Climbed over a Wall (BIR) for children as books to read together during the “2022 Pan-Citizen One City, One Book Movement: The Book of the Year Proclamation Ceremony” held in the city hall’s situation room on Aug 10, 2022. In April, citizens of Seosan-si recommended a total of 54 books. The library’s steering committee reviewed the books, and two were nominated as the “Book of The Year.”The book Uncanny Convenience Store is a piece that depicts the joys and sorrows of our neighbors living in this harsh era from a warm and humorous perspective. The novel has a small convenience store on the corner of an alley as its background. Meanwhile, this year’s children’s book was A Child Who Climbed over a Wall, which gives its readers the strength and c...
  • VOL.51 / 2022.10
[TREND / EXPORT CASE]

Mexican Readers and Korean Literature

Export Case   Mexican Readers and Korean Literature Korean Literature is the Promised Land of the Western Publishing Market   2023.08.07   Although Mexico and South Korea are on different continents and have many differences, they both have a history of fighting for their identity and country. While some events, such as the immigration of the first Korean community to Mexico in 1905, have been erased from Mexico’s official history (the historical debt is still being addressed), there is no arguing that the friendly relationship between the two countries is growing stronger every day as they find common ground.Korea has increasingly expanded its influence through its culture and entertainment industry to bring down the borders, and its music and TV series, especially the drama and action genres, have been favored by Latin American audiences, including Mexico. Latin American audiences have long been influenced by the United States in their approach to universal hu...
  • VOL.61 / 2023.08
[TREND / BOOK TRIP]

Jeju Island

Jeju Island A Beautiful Mixture of Nature and Cultural Art   2020.10.05       The official name of Jeju Island, a tourist destination for both Korean and overseas travelers, is “Jeju Special Self-Governing Province,” including the surrounding small islands. Being the biggest island of Korea, Jeju Island is a globally well-known volcanic island. The Oreums (volcanic cone), which are parasite volcanoes created through volcanic activities, Jusangjeolli Cliff, Lava Tubes, and the basalt zone, are indeed eye-opening natural sites for travelers. Besides, the Jeju Volcanic Island and Lava Tubes were designated as UNESCO World Heritage Sites in 2007, having their value recognized. On top of these, Hallasan Mountain, the highest mountain in Korea, beautiful beaches, waterfalls, and tangerine fields, are not to be missed spots for tourists.The culture in Jeju Island is relatively exotic as it is distanced from the mainland, and the splendid view of the ocean and the mounta...
  • VOL.27 / 2020.10
[TREND / BOOK TRIP]

Suwon Independent Bookstores

Suwon Independent Bookstores Gathering people and creating a stories   2020.02.03     Suwon was the first new town planned in the world (King Jeongjo, the 22nd king of Chosun Dynasty) and Hwaseong Fortress, located in the center of the city, is a gem of fortress culture. Designated as a World Cultural Heritage in 1977, Suwon Hwaseong Fortress was highly praised for its artistic values. A street full of abundant culture and history with modern senses surrounds the Fortress. And there is an independent bookstore on the street where you can experience the atmosphere and people of the neighborhood, and the culture and values of the region. We introduce you to, “Magnet & Gravity” and “Broccoli_Soop”, two of the flagship independent bookstores of Suwon.     Magnet & Gravity   A  201, 49, Segwon-ro 316 beon-gil, Gwonseon-gu, Suwon-si, Gyeonggi-do.H  Monday-Saturday, 11am-7pmT  82-10-4479-0718W&nbs...
  • VOL.19 / 2020.02
[TREND / EXPORT CASE]

Round Ground

Round Ground Where dreams of a world full of well-rounded lives exist   2019.10.07   How does play begin? There are times when one ponders whether play has turned into learning. So much educational material and the media rarely think twice about directing children how to play, and caregivers are always eager to lead and interfere when children play. One may think there are right and wrong ways to play, but play will always be play. Playing is enough when it's enjoyed no matter the process, with fun materials and tools. Everything the eye can see, whether it be tree leaves, bubbles, passersby or the house you live in, can be materials for play or even play itself if it's visible and tangible. Children are aware of this joyful fact more than anyone else, and Round Ground is the place where that fun for children is raised to another level.     Even just listening to the name Round Ground is fun. What meaning does the name Round Ground carry? Could you also introduce y...
  • VOL.16 / 2019.10
[INTERVIEW / KOREAN PUBLISHERS]

Storybowl

Korean Publishers   Storybowl A bowl that holds thoughtful, heartwarming stories   2025.12.01   Everyone, at least once in childhood, would have imagined something like this: a drawing on a blank sheet of paper suddenly popping out and speaking to you. Picture book author Baek Hee-Na brings that very imagination into reality - she creates three-dimensional dolls of her characters and places them into her scenes. With her fingertips, she delicately builds the world of her stories, transforming imagination into something tangible. In 2005, she was selected as “Illustrator of the Year” at the Bologna Ragazzi Awards, gaining recognition not only in Korea, but also abroad. In 2020, she became the first Korean recipient of the Astrid Lindgren Memorial Award, often called the Nobel Prize of children’s literature. Storybowl, a publishing house Baek Hee-Na founded to ensure a more creative and independent environment, is expanding the artistic universe beyond Korea and...
  • VOL.89 / 2025.12
[EVENT / LET'S TRY]

Stickers: A New Favorite Hobby for You

Let’s Try   Stickers: A New Favorite Hobby for You   2025.02.17   [Event]   Let’s Try introduces various useful, practical books published in Korea every month.Also, don’t miss gift events related to the introduced books!   Simply click on the link below to enter the event! Let’s Try!   Sticker Art Book - Travel- Written by the Content Planning Team, published by CYPRESS     Sticker art books are a fun, relaxing hobby for all ages.Make your own artwork with stickers and build a sense of focus and accomplishment!   Holidays and weekends are like honey in the midst of our busy lives. It’s even sweeter when you get to spend them with your favorite hobby. What’s your hobby among all the many: hiking, reading, watching movies, walking, knitting? Or perhaps there might not be a specific answer to this question. If you are one of those people who are too ti...
  • VOL.79 / 2025.02
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