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[TREND / SPECIAL PROJECT]

Expansion of K-Content Based on Books: Books Noted by Critics Across Generations

Special Project   Expansion of K-Content Based on Books:Books Noted by Critics Across Generations     2026.08     As Korean books serve as a pillar of K-content and interact with cultural content across other media, we would like to take this opportunity to highlight the original books driving the Korean Wave. In this issue, we examine Korean books selected by critics ranging from their 20s to 50s, covering original novels adapted into dramas and films, published screenplays that have become a current trend, and highly anticipated upcoming releases. Let us explore various perspectives on the power and potential of K-stories, and examine the direction Korean literature—a crucial pillar of K-content—should take moving forward.           The 20s Perspective – Lee Sollim, Cultural Critic   “About My Daughter, About That Distant World” &...
  • VOL.97 / 2026.08
[TREND / ONE-LINER QUOTES]

Why a Pastor Laughed at the Buddha’s Joke

One-Liner Quotes   Why a Pastor Laughed at the Buddha’s Joke     2026.08     The Buddha’s Fatal Joke: A Reading of the Diamond Sutra, by Han Hyoung-jo, Munhakdongne, 2011   The Buddha’s Fatal Joke: A Reading of the Diamond Sutra, by Han Hyoung-jo, Munhakdongne, 2011   If I were asked to pick a Buddhist book on my bookshelf that I, as a pastor, reach for often, I would choose this one without hesitation. The title alone catches the eye, referring to a scripture that teaches enlightenment as "the Buddha’s fatal joke." The author, Han Hyoung-jo, is a scholar who has taught Eastern philosophy for a long time at the Academy of Korean Studies. Unraveling the Diamond Sutra in the language of today, this book is both a commentary on Buddhist scripture and a guide to the "art of living (ars vitae)" that asks how we ought to live.     &nb...
  • VOL.97 / 2026.08
[TREND / KNOWLEDGE]

Korean Publishing Market in 2025 Through Statistics

Knowledge   Korean Publishing Market in 2025 Through Statistics     2026.08     Industry Statistics and Management Information Statistics   Publishing industry statistics are broadly classified into industry statistics and management information statistics according to the perspective and purpose. Industry statistics are statistics on general industry status that look at the overall publishing industry, which are useful for industry analysis and policy formulation. On the other hand, management information statistics break down book classifications and comparison items, making them primarily useful for the business activities of publishers and bookstores. Depending on the content of the statistical information, industry statistics and management information statistics are divided into general statistics, production statistics, distribution statistics, and consumption statistics.   ...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

Export Case: One Day a Cat Came to Me - Interest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture

Export Case   Export Case: One Day a Cat Came to MeInterest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture     2026.07     This book shares the wisdom of life learned from “Nyangi,” a cat encountered by chance at a mountain hermitage where the author settled after wrapping up ten years of life in Seoul. It captures the cat’s philosophy of living “earnestly yet casually” to the absolute fullest. From late 2025 through the first half of 2026, publishing rights for Bokyeong Sunim (Venerable Bokyeong)’s cat essay series comprising One Day a Cat Came to Me, Time to Read a Cat, and Happiness Brought by a Cat: Joyfully and Cheerfully were successfully contracted for export across 11 different linguistic regions worldwide, including the UK, Germany, Spain, and France. Although Bokyeong Sunim had...
  • VOL.96 / 2026.07
[TREND / KNOWLEDGE]

A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores

Knowledge   A “Popup-Addicted” Reporter’s Notebook: Covering Publisher Pop-up Stores     2026.06     Why buy a book at an offline bookstore when you can simply order it online? This was the question that emerged within the Korean publishing industry about twenty years ago, when online bookstores first made their debut. Recently, this question has shifted in an entirely different direction: “Why come all the way to a ‘pop-up store’ to buy a book that can be purchased anywhere?”   As a reader who has frequently sought out publisher pop-ups and book fairs, I have chewed over this very question. Why do I personally go all the way to a pop-up to buy a book? While some analysts suggest it is because “text” has simply become “hip,” the young readers I encounter on-site ar...
  • VOL.95 / 2026.06
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
[TREND / TOPIC]

AI Reshapes the Reading Landscape

Topic   AI Reshapes the Reading Landscape From technology to everyday language   2025.10.02   A “quiet revolution” in our bookshelves   According to statistics from the online bookstore Aladin, out of roughly 65,000 new titles published in a single year, no fewer than 2,027 carried the keyword “artificial intelligence (AI).” Even more striking is the pace: of the 5,719 AI-related books registered with Aladin to date, fully 35.4%, more than one-third, were released in just this past year. This is no mere trend, but a market-shaking “explosion.” This surge is fundamentally unlike the period before ChatGPT. In the past, the AI section was filled with specialist texts on machine learning and deep learning for developers; now it has been taken over by practical guides and business strategy titles targeting professionals, creators, and small-business owners. The tidal surge of AI has at last broken free of specialist domains and swept into everyday life. &nb...
  • VOL.87 / 2025.10
[TREND / ONE-LINER QUOTES]

Wisdom That Cuts to the Heart of Money

One-Liner Quotes   Wisdom That Cuts to the Heart of Money A banker’s pick   2025.09.04   Son Woo-Jung, Deputy Manager of the Channel Strategy Department at KEB Bank, oversees the “Culture Bank” project, which transforms bank branches into cultural spaces open to the local community. He plans and manages libraries, exhibitions, lectures, performances, customer gatherings, and a wide range of other cultural content and spaces, exploring how finance can enrich community life. Following is his reflection?through the books he recommends in this article?on life, work, and money, and on how to maintain balance among them.     The deeper I go into finance, the more I realize that everything rests on the basics. And, that foundation is how we view money. When we become trapped in the wrong beliefs, we might shut out other possibilities and end up repeating the s...
  • VOL.86 / 2025.09
[TREND / TOPIC]

My, Your, and Our ? Last Resort

Topic   My, Your, and Our ? Last Resort The 2025 Seoul International Book Fair (SIBF) comes to a successful close   2025.07.07   View outside the 2025 SIBF     “A festival for all book lovers.” The 2025 Seoul International Book Fair (SIBF) was held for 5 days from June 18 to 22. Marking the 67th anniversary this year, approximately 530 companies (430 Korean and 100 international) from 17 countries participated in the fair, presenting various programs, including themed and special exhibitions, book talks, and seminars. Approximately 150,000 people visited the fair. General tickets were sold out even during the pre-sale period. Following is my visit to the SIBF, which has become even more vibrant with the rise of the so-called “Text Hip” phenomenon.   Gathered together by books, resonating with one another   When you reach a dead end, the last resort comes to mind. “When you are struggling or feeling lonely, wha...
  • VOL.84 / 2025.07
[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
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