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When TV Dramas Become Books: Screenplays and script Books as Collectibles Driving Fandom’s Transmedia Consumption

Topic   When TV Dramas Become Books:Screenplays and script Books as CollectiblesDriving Fandom’s Transmedia Consumption     2026.08     TV Drama script Books Becoming Bestsellers   In May 2024, the uncut script book for the tvN drama 〈Lovely Runner〉 topped the YES24 overall bestseller list just one day after pre-orders began. Driven overwhelmingly by buyers in their 20s and 30s, this phenomenon was no ordinary book-selling success. Instead, it signaled a new consumption culture where video content reaches the hands of fandom through the physical medium of a book.   The same was true for the tvN drama 〈Our Unwritten Seoul〉, which ended its run in June 2025. The original uncut script book by writer Lee Kang reached No. 1 in YES24's art section as soon as presales opened. A reader noted, "The dialogue was so good. The script book feels like merchandise that soothes the lingerin...
  • VOL.97 / 2026.08
[TREND / SPECIAL PROJECT]

Expansion of K-Content Based on Books: Books Noted by Critics Across Generations

Special Project   Expansion of K-Content Based on Books:Books Noted by Critics Across Generations     2026.08     As Korean books serve as a pillar of K-content and interact with cultural content across other media, we would like to take this opportunity to highlight the original books driving the Korean Wave. In this issue, we examine Korean books selected by critics ranging from their 20s to 50s, covering original novels adapted into dramas and films, published screenplays that have become a current trend, and highly anticipated upcoming releases. Let us explore various perspectives on the power and potential of K-stories, and examine the direction Korean literature—a crucial pillar of K-content—should take moving forward.           The 20s Perspective – Lee Sollim, Cultural Critic   “About My Daughter, About That Distant World” &...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

An Open Mind (The Export Journey of Author Lee Hee-joo’s Holy Boy)

Export Case   An Open Mind(The Export Journey of Author Lee Hee-joo’s Holy Boy)     2026.08     Cover of Holy Boy   When I first heard the news that the overseas rights contract for Holy Boy had been signed, I felt both glad and deeply conflicted. Set in the 1990s in the fictional city of Eungnang, Holy Boy follows four women who kidnap a K-pop idol. Featuring female characters who pursue their desires without hesitation, the novel leaves readers with a strangely sticky and uncomfortable lingering taste rather than a sense of comfort. Luckily, there were readers in Korea who cherished the book. However, Korean titles that draw attention abroad tend to be works awarded prestigious literary prizes like Han Kang’s The Vegetarian, feminist literature in the vein of Kim Jiyoung, Born 1982, or healing fiction. Fitting none of these molds, I felt a heavy pressure over the book b...
  • VOL.97 / 2026.08
[TREND / SPECIAL PROJECT]

Book Recommendations for the Summer Vacation by Critics across Generations

Special Project   Book Recommendations for the Summer Vacation by Critics across Generations     2026.07     For our July issue's Special Project, we would like to recommend Korean books that are perfect to read during the upcoming holiday season, handpicked by critics representing different generations. We have selected books that will allow you to spend your vacation immersed in distinctly unique themes, ranging from deep contemplations on life, mystery and horror, to the absolute absorption found in theater and plays. We hope your vacation with these books will be a cool, chilling, or deeply captivating retreat.         The 20s Perspective – Lee Sollim, Cultural Critic   “If You Want to Read the Most Tender Apocalypse This Summer”   Where No One ComesCheon Seon-ran, Hubble, 2025   Whe...
  • VOL.96 / 2026.07
[TREND / ONE-LINER QUOTES]

Light, Even in Darkness

One-Liner Quotes   Light, Even in Darkness     2026.07             The Anxiety of “Securing a Safe Home of One’s Own”   I have a long-standing habit. Upon finally reaching the very last sentence of a novel, I flip the pages backward with a rustle to return to the first sentence once again, a method I call the Möbius strip reading technique. When the end and the beginning of a novel are stitched together inside the mind, the story grows even more intense, leaving no exit. Everything, absolutely everything, becomes amplified.   Yeom Seung-sook, The Future Where Everything Has Already Happened &n...
  • VOL.96 / 2026.07
[TREND / TOPIC]

The Place Where BTS Sang... K-Novels Portraying Gwanghwamun, “The Most Iconic Part of Seoul”

Topic   The Place Where BTS Sang... K-Novels Portraying Gwanghwamun, “The Most Iconic Part of Seoul”     2026.06     The Hub of Corporate Life and a Witness to History   On March 27, 2026, the Gwanghwamun area in the heart of Seoul was undeniably a space of visual spectacle. BTS, the idol group with a global fandom, set up a stage here for their comeback performance, which was broadcast live worldwide by the global streaming platform Netflix.   BTS Gwanghwamun Concert(Source: Yonhap Newshttps://www.yna.co.kr/view/AKR20260421116200371?section=search)   Yet for a long time, Gwanghwamun has been a space of the written word for Koreans. Standing in the heart of Seoul, Gwanghwamun is the main gate of Gyeongbokgung Palace, the legal palace of the Joseon Dynasty (1392–1910). Its signboard—bearing the characters “光化門” written in the tradi...
  • VOL.95 / 2026.06
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Spaces within Books, as Seen by Critics across Generations

Special Project   Spaces within Books, as Seen by Critics across Generations     2026.06     In the June issue’s Special Project, literary critics from different generations introduce spaces within books, as well as books themed around space. This feature presents works that explore the desires of children caught within the college entrance system, the foundations of daily life and neighborhoods, the spaces depicted by the master writer Park Wan-Suh, and the architecture of Gyeongseong, modern-day Seoul, during the Japanese colonial period.         The 20s Perspective – Lee Sollim, Cultural Critic   “Children Driven to the Edge”   The Mimic GirlSohyang, TXTY, 2026   Schools are often spaces where the most intense narratives are born. In this context, the school environment is far from t...
  • VOL.95 / 2026.06
[TREND / SPECIAL PROJECT]

Korean Picture Books: Selected by Critics Across Generations

Special Project   Korean Picture Books:Selected by Critics Across Generations     2026.05     In the May issue Special Project, critics from various generations each highlight a notable Korean picture book. This feature introduces a children’s picture book about the misunderstandings that occur in communication, a book that explains complex emotions that are often difficult for children to grasp, and a title that addresses challenging situations that can be hard for a child to understand.         The 20s Perspective – Lee Sollim, Cultural Critic   "In the moments spent looking into the miniature house of the grass bug..."   Grass Bug Picture Dream...
  • VOL.94 / 2026.05
[TREND / SPECIAL PROJECT]

Empowering Your Life with AI: A Comprehensive Guide to Daily Utilization Selected by Critics Across Generations

Special Project   Empowering Your Life with AI:A Comprehensive Guide to Daily UtilizationSelected by Critics Across Generations     2026.04     In the April issue's Special Project, critics from each generation introduced one notable book related to AI. With the theme of “A Guide to AI Utilization”, this issue features books covering investigative reports on the relationship between AI and humans, the attitudes we should adopt in the AI era, practical methods for using artificial intelligence, and the literary world facing the age of AI.         The 20s Perspective – Lee Sollim, Cultural Critic   “Because being friendly does not require precision”   My Friendly AI   We live in an era where the ability to use AI effectively has become a skill in itself. However, I have yet to grow accus...
  • VOL.93 / 2026.04
[TREND / KNOWLEDGE]

Transcription: The Rising Star of the K-Education and Parenting Market

Knowledge   Transcription: The Rising Star of the K-Education and Parenting Market     2026.04     Why Transcription is Returning to the Forefront of Education   Transcription books have consistently expanded their readership within the Korean publishing market. While they once primarily served adult readers seeking self-improvement or emotional healing, recent years have seen a distinct shift: transcription books are now merging with child education to form a prominent new trend. Parents no longer view transcription as mere copying. Instead, they embrace it as a profound method of reading—one that involves slowly digesting high-quality sentences, tracing them by hand, and anchoring those thoughts within oneself. By shifting away from the fast-reading habits where content is quickly consumed and forgotten, transcription has gained new educational significance as a practice of deep focus, f...
  • VOL.93 / 2026.04
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