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My, Your, and Our – Last Resort

Topic   My, Your, and Our – Last Resort The 2025 Seoul International Book Fair (SIBF) comes to a successful close   2025.07.07   View outside the 2025 SIBF     “A festival for all book lovers.” The 2025 Seoul International Book Fair (SIBF) was held for 5 days from June 18 to 22. Marking the 67th anniversary this year, approximately 530 companies (430 Korean and 100 international) from 17 countries participated in the fair, presenting various programs, including themed and special exhibitions, book talks, and seminars. Approximately 150,000 people visited the fair. General tickets were sold out even during the pre-sale period. Following is my visit to the SIBF, which has become even more vibrant with the rise of the so-called “Text Hip” phenomenon.   Gathered together by books, resonating with one another   When you reach a dead end, the last resort comes to mind. “When you are struggling or feeling lonely, wh...
  • VOL.84 / 2025.07
[TREND / ONE-LINER QUOTES]

Conditions for Timeless Books

One-Liner Quotes   Conditions for Timeless Books Korean book critic’s pick   2025.07.07   Lee Kwon-Woo is a book critic who has devoted himself to reading the vast number of books published to date and selecting those that hold value for our society to share, spreading the knowledge of these books far and wide. His books include Master of Book Reading: Homo Bookers (Odos Books), Writing Class Beginning From Reading Books (Hankyoreh Publishing Company), Reading of Discovery (Odos Books).   Having made reading books my profession, I look back and realize that I have read countless books. Although my major was literature, my interests leaned toward the humanities, and I also developed an interest in science, in line with the trends of the time. Most of the books I read were translations, but I also encountered some notable works by Korean authors. I was always delighted to read books by authors who could write about profound topics in a way that was ac...
  • VOL.84 / 2025.07
[TREND / TOPIC]

60th Anniversary of Diplomatic Relations between Korea and Japan: Today and Tomorrow of the Publishing Trade

Topic   60th Anniversary of Diplomatic Relations betweenKorea and Japan: Today and Tomorrow of the Publishing Trade   2025.06.02   This year marks the 80th anniversary of Korea’s liberation from Japanese occupation (1910-1945) and the 60th anniversary of the diplomatic relations between the two countries since 1965, when they restored diplomatic relations. In Korea, there is a tradition of celebrating the 60th birthday of a person with great festivity, and the 60th anniversary of diplomatic relations between the two countries is also considered an important milestone. As such, while various commemorative events are taking place, the publishing sector will be organizing Korean book exhibitions, exchanges between Korean and Japanese authors and publishers, and special sales of translated Korean books in Japanese bookstores in Tokyo and Osaka, Japan, under the leadership of the Ministry of Culture, Sports, and Tourism and the Publication Industry Promo...
  • VOL.83 / 2025.06
[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
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Wide and Deep Perspectives on the World

One-Liner Quotes   Wide and Deep Perspectives on the World Books Picked by a Science Communicator   2025.02.17   Kim Jin-Woo runs a YouTube channel called “Eunjobz (은근한 잡다한 지식).” Eunjobz is an informational channel that uses 2D illustrations to make the content easy to understand and the videos fun to watch. It recently published a science book, The Quirky Science Book (Big Fish), which is a compilation of popular and entertaining topics from Eunjobz.     In the middle of a cold winter, when snow falls hard and fast, it’s hard not to build a snowman. Sometimes, you lose track of time and forget that your hands are getting numb. When you look at the finished product, you feel unnecessarily proud that you have made something. And, you give him a scarf and gloves, just in case he gets cold. But here’s a thought. We put clothes on when we are cold because they warm us up. Snowmen like to be cold b...
  • VOL.79 / 2025.02
[TREND / KNOWLEDGE]

AI Digital Textbook Policy and the Publishing Industry

Knowledge   AI Digital Textbook Policy and the Publishing Industry   2025.02.17         The “AI Digital Textbook” vision: 5 million textbooks for 5 million students!   “5 million textbooks for 5 million students.”   This is the vision set forth by the Ministry of Education, the main policy maker for national education in Korea, in June 2023 when it announced plans to promote AI digital textbooks. AI digital textbooks are textbooks loaded with various learning materials and learning aid features using intellectual information technology, such as AI, to support a variety of customized learning opportunities that match students’ abilities and levels. They are an innovative policy focusing on the pure mission of normalizing public education through educational transformation by using textbooks that incorporate AI, the most significant topic of the era.In accordance wit...
  • VOL.79 / 2025.02
[TREND / ONE-LINER QUOTES]

How To Enrich Your Life

One-Liner Quotes   How To Enrich Your Life Financial Planner’s Pick   2024.12.02   Jung Won-Jun is a freelance financial planner specializing in financial counseling and education. He advises young adults and middle-aged people in Seoul through public institutions and gives lectures to middle-aged people on finance at Seoul Open City University.   When I counsel clients on their finances, I often meet people who are not satisfied with what they have and are constantly chasing something that doesn’t exist. We expect greater wealth to bring greater satisfaction, but it doesn’t unless you are absolutely destitute. Money cannot be the ultimate solution because it is just one of many means. Then, how can we increase our satisfaction? I would like to introduce you to two books that will help you find the answer.     Author Seo Eun-Kuk, a professor of psy...
  • VOL.77 / 2024.12
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
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