K-Book Trends -

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[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic Korean Publishing Market Trends in 2025 and Outlook for 2026 2026.01.05 Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...

VOL.90 / 2026.01

[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case Export Case: Jeong Hae-Yeon’s Success in Thailand 2026.01.05 Introduction of Eric Yang Agency Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...

VOL.90 / 2026.01

[TREND / EXPORT CASE]

Jane Lawson, Publishing Director at Doubleday, Talks About Korean Literature

Export Case Jane Lawson, Publishing Director at Doubleday,Talks About Korean Literature 2025.11.03 Just a decade ago, there was a prevailing belief that Korean literature could not be globalized because of linguistic and translational barriers. However, with the improvement of translation and global readers’ growing eagerness for a wider range of stories, Korean content began to draw closer to them. It eventually settled in as its own genre under the name “K-content,” now recognized worldwide. Korean literature, in particular, proved this trend with Han Kang’s Nobel Prize in Literature. Yet, many Korean works remain undiscovered internationally. At the “2025 Copyright Export Support Program,” organized by the Literature Translation Institute of Korea (LTI) this past September, we met Jane Lawson, publishing director at Doubleday, an imprint of Penguin Random House UK, and discussed Korean literature. ...

VOL.88 / 2025.11

[TREND / TOPIC]

The Era of High Exchange Rates and the Korean Publishing Market

Topic The Era of High Exchange Rates and the Korean Publishing Market Readers ultimately respond to good content 2025.04.07 The structure of the Korean publishing market and translation-oriented publishing in the 1990s I vividly remember the days when the Asian Financial Crisis hit Korea. The value of foreign currencies jumped one day. I waited for it to fall, but things didn’t go as expected. The value of foreign currencies continued to skyrocket, and the value of the Korean won plummeted. This was the situation in 1997. Until then, the Korean publishing market had been heavily dependent on importing translation rights to titles that could compete in Korea from overseas markets, mainly Japan and the English-speaking countries. In this climate, Korea was hit by the era of high exchange rates. By the time we had to pay the advance for a title contracted at 800 won per dollar, the exchange rate had nearly doubled to 1,600 won per ...

VOL.81 / 2025.04

[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English 2024.08.05 Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...

VOL.73 / 2024.08

[TREND / EXPORT CASE]

Top 10 World Bestseller of Picture Books: Publisher BookGoodCome

Export Case Top 10 World Bestseller of Picture Books:Publisher BookGoodCome 2024.07.01 BookGoodCome is a publishing house established in 2009 by a couple ? writer Lee Rury and translator Lee Soon-Young. It enters its 15th year on July 4 this year. For the past 15 years, the publishing house has published about 330 titles, and 150 of them are creative books it planned. BookGoodCome has been participating in a number of international book fairs every year since 2011, and has signed approximately 100 export contracts up to date. So, let’s take a look at world bestsellers published by BookGoodCome! * K-Book Trends Vol. 10 ? Go to the interview with BookGoodCome BookGoodCome’s booth at the Frankfurt Book Fair No. 1 is the Coda the Polar Bear series. Its first volume is Coda the Polar Bear: The First Story, Black Noses, written by Lee Rury and illustrated by Bae Woory. It was exported to 3 countries, incl...

VOL.72 / 2024.07

[TREND / BOOK TRIP]

People’s Lives Seen Through the National History of Chaos and Turbulence

Book Trip [A Trip to Literary Museums ③] People’s Lives Seen Through the NationalHistory of Chaos and Turbulence Boseong-gun, Jeollanam-do: The Jo Jung-Rae Taebaek Mountain Range Literature Museum 2024.07.01 Literary museums are the most effective place to deepen your understanding of writers and their works, and to fully appreciate them. This is because they exhibit works in a variety of ways and present writers’ biographies, enabling us to walk into the world of literature with a richer perspective. So, sometimes, a trip to a literary museum is enough to make us more mature readers. In this edition of Book Trip, we traveled to Jeollanam-do, Boseong-gun, the hometown of Jo Jung-Rae, a master of Korean literature and the writer of Taebaeksanmaek (meaning Taebaek Mountain Range)(Hainaim Publishing), the ultimate saga novel. Aside from the pleasure of discovering traces of Taebaeksanmaek around every corner, Boseong-gun has much to offer, as it breathes th...

VOL.72 / 2024.07

[TREND / BOOK TRIP]

The World Grows in the Wait

Book Trip [Into the Book ⑨] The World Grows in the Wait Seoul Station and Palaces: Walking Tour of Seoul’s Traditional Landmarks 2024.04.01 The Seoul Kid There are a lot of people waiting for something in the (Seoul Station) square.The homeless uncles, lady ‘Guichani,’ people from churches,and even the officers from the police district are waiting for something. The essence of waiting is to attune yourself to the other person’s time. Waiting for the person’s arrival, the heart, or happiness is all centered on the other person. Park Young-Ran’s novel, The Seoul Kid (Woorischool), captures how two brothers grow through their waiting for Iron Man through the eyes of a boy. Two brothers, aged 10 and 18, await the “Iron Man” who left them behind. When the older brother gets tired of waiting and sets out to find him himself, the younger b...

VOL.69 / 2024.04

[INFORMATION / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

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[INFORMATION / BEST SELLERS]

Moving Into the Final Stretch of 2025

Best Sellers Moving Into the Final Stretch of 2025 Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of November, 2025 2025.12.01 As November set in, temperatures began to drop abruptly, and daily swings became sharper. However, it isn’t the weather alone that signals winter’s approach. Bookstores began displaying Christmas ornaments and calendars for 2026, with next year’s planners quietly reminding readers that the end of 2025 is just around the corner. Around this time of year, bookstores always take on a distinctly wintery, year-end atmosphere.This shift was equally evident in the bestseller lists. Literature, which had long dominated the rankings, has retreated, while books forecasting trends for 2026 - already strong in October - continue to gain momentum. Riding the unusual boom in the Korean stock market, investment titles such as PS4’s Meta-Cognition Investing Method and Trend Following with Large-Caps also climb...

VOL.89 / 2025.12

VOL.93/2026.04

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