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2020 Publication Trends in Korea

2020 Publication Trends in Korea   2020.02.03     Korea has fully entered a low-fertility and aging society. The number of students is rapidly decreasing, and for domestic colleges, some of the majors have been taken off the curriculum or were integrated due to a lack of applicants for 2020. This trend gives birth to new keywords for the generation such as “Millennial Generation”, “Active Senior Generation” or “Senior Generation” in our society, while on the social sensitivity side, keywords from other perspectives that were not highlighted in the society such as feminism, fairness, fragmentation, double-sidedness, and growth are emerging.   Young people familiar with media will enjoy and represent the changing times with their sensibilities.   Trend Korea 2020 is an annually published book series which launched in 2009 with Trend Korea 2010. The series consists of analysis and predictions about Korean consumption trends. The b...
  • VOL.19 / 2020.02
[TREND / TOPIC]

South Korea's online platforms where readers can meet genre literature

South Korea's online platforms where readers can meet genre literature   2019.12.09   Typically genre literature refers to genre fiction, which in turn is used to call novels with similar elements or narrative styles like books of science fiction, fantasy novels, detective thrillers and mysteries. As we entered the 2010s, the market for e-books and web novels which represent digital publishing content rapidly grew and genre fiction has been shaking up the conventional literature scene ever since. In South Korea, web novels centering on genre fiction appeared in earnest in January 2013 on Naver's web novel service.What sets web novels apart from conventional novels is the fact that their formats can vary depending on the author's situation. Usually, readers have to pay for each chapter in the novel, so authors base their stories on fun and suspense. Needing to keep readers hooked, events in web novels happen quickly in short amounts of time. Also, as increasingly more user...
  • VOL.18 / 2019.12
[INFORMATION / BEST SELLERS]

2nd Week, April

2nd Week, April Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.05.04   In the second week of April 2020, Korea welcomed another year of warm spring, but social distancing was ongoing due to COVID-19. People refrain from going out and are staying longer at home; amidst such situation, the number ten integrated best seller Lower-body Balance Stretching catches our eyes. Published in March last year, this book introduces simple stretching movements that readers can easily follow indoors. It seems that Korean readers are reading books related to health and exercise tips that they can follow at home, as outdoor activities and workouts are limited.Along with this book, the integrated list of bestsellers of four major online bookstores in Korea includes books that have been steadily keeping their place on the list and newly added books as well. 1cm Diving, When the Weather is Fine, You’re Right, and Seol Min-Suk’s Great Adventure in Korean History 13 have ...
  • VOL.22 / 2020.05
[INFORMATION / BEST SELLERS]

2nd Week, March

2nd Week, March Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.04.06   Due to the globally threatening virus COVID-19, Korea is campaigning for “Social Distancing.” Kindergartens and schools are postponing the new semester, and office workers are refraining from going outside, working at home, having a time-out moment from their busy lives. What books are Korean readers reading while overcoming the tough situation today?The top best seller for the 2nd week of March in the four major bookstores in Korea was The Plague, a famous novel written by a French author Albert Camus. This book became a hot issue again after having been introduced in a TV program “Book Reading for You (tvN).” The book is mainly about a city devastated by an infectious disease called “The Plague.” Due to its background similar to the situation of Korea currently struck by COVID-19, it was highly relatable to many readers which is why it seems to be ranking top on the li...
  • VOL.21 / 2020.04
[NEWS / BEST SELLER]

Korean Bestsellers Trend in June

Korean Bestsellers Trend in June Result of First Week in June 2017   2017.6.30   Political books “rising” and novel “neck and neck game”   On May 10th, as the new government was formed in Korea, Jae-in Moon's Destiny reached the number one spot for three consecutive weeks until June. The parliamentary hearing continued after the presidential election, so the readers' interest in politics remained steady. Especially, competition in the fiction section was fierce in this week. Bernard Werner’s new book, Slumber 1, ranked third on the list with the release of Homo Deus of Yuval Noah HararI, and Nam-joo Jo's Ji-young Kim Born in 1982 rose 11.8% from the previous week, breaking the record of weekly sales units.     “Writers’ TV appearance” on the topic   It appears that when writers appear on TV that their books become popular. After Young-Ha Kim appeared on a TV entertainment program, his novel Only Two was ranked seventh, after rising two ranks in t...
  • VOL.1 / 2017.06
[NEWS / BEST SELLER]

South Korea's June Bestsellers

South Korea's June Bestsellers Aggregate Data for June   2018.07.31   Pooh Bear, Happiness Happens Every Day (RH Korea), which has sparked a surge in popularity for famous character-led essay collections hopped back into first place on the bestseller list in June. North Korean defector Thae Yong-ho’s Cryptography From the Third-Floor Secretariat (Guiparang), snapped up by senior readers thanks to volatile inter-Korean issues, slipped to third place. Every Moment Was You (Wisdom House) stepped up to second place. Written by Ha Tae-wan, who was propelled to fame by his social media accounts, the book saw demand after a character in a popular television drama was featured reading the book.     In this age of social media, so much data is produced and shared at a breakneck pace, but the influence of television is still prominent. Books that see a sudden jump in popularity usually do so after readers receive information on the book from televisi...
  • VOL.11 / 2018.07
[TOPIC / TRENDS]

Trends and news in South Korea's book design

Trends and news in South Korea's book design   2018.01   Despite there being very limited space on a book for design, we've seen many changes in book design both experimental and diverse. Up to the early 2000s, it wasn't clear what the concept of book design entailed and at many times people would ask what it was exactly 'book designers' did.   Book designers are one of many people who are involved in making books and not only do they design the covers, they need to understand the font and contemplate how to connect readers with the materialistic characteristics of the book. In the 1980s, the form of books was quite simple and there were limitations as to how books were designed. Looking back, the unique designs from then had influenced book designs to a great extent, when book designers had to work with film by hand in designing the books(See image 1). With the development of programs, it now takes a very small amount of time to get what's inside your head onto the cov...
  • VOL.8 / 2018.01
[INFORMATION / BEST SELLERS]

3rd Week, February

3rd Week, February Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.03.02   If you look at the list of best sellers for the third week of February this year in major Korean online bookstores, you will be able to find books in various fields such as essay, economics and business administration, scenario, exam, and liberal arts filling the top ranks. We introduce you to some of the key books among the best sellers mixed with newly added books and those that have been maintaining their position on the list for a long time. The thing that draws attention from the list of best sellers for the third week of February is the movies meeting the books. The scenario and storyboard book of the movie “Parasite” that drove a huge sensation around the world after winning multiple prizes including the Academy Award and the Golden Globe Award hit the first rank on the integrated list of best sellers of domestic online bookstores. The book Little Women that ha...
  • VOL.20 / 2020.03
[NEWS / BEST SELLER]

Aggregate data as of the fifth week of May

Aggregate data as of the fifth week of May The Discovery of Small Universes In Picture Books   2018.06.28   Explosion of interest in Cryptography From the Third-Floor Secretariat, a tell-all on Kim Jong Un’s regime amid swift changes on the Korean peninsula   Former North Korean deputy ambassador to the United Kingdom Thae Yong Ho’s memoir Cryptography From the Third-Floor Secretariat topped YES24’s bestseller list in the fifth week of May for a second week. This book, which tells the secrets of Kim Jong Un’s regime in North Korea sold roughly 3,000 copies within three days of publication on YES24 and has been at the center of a whirlwind in the bookstore industry. Among its readers, 38.9 percent are 50 or older and 28 percent of its readers were men in their 50s or older.   Literature has strong showing with Bernard Werber’s Demain Les Chats, Winnie the Pooh series   Bernard Werber’s latest novel Demain Les Chats has quickly climbed the bestseller list -...
  • VOL.10 / 2018.06
[TOPIC / KOREAN PUBLISHER]

"SangSang Publications"

"SangSang Publications" Wonderful dreams making life more fragrant   2017.12.01   SangSang is a publisher in South Korea that resembles a friend on a journey. Whether you're planning a busy trip to a far place, or a short journey to a close by destination, SangSang provides books that can accompany all kinds of travelers that are fun and chock full of information. The company is now nine years old and one of South Korea's travel-specific publishers. Their books provide information on traveling both inside South Korea and abroad and offer a plethora of themes everyone who is itching to travel can enjoy. The publisher has broadened its boundaries to include books on cooking and essays.SangSang, means 'to imagine' in Korean and the word goes well with travel. We are always seeking to travel to new, exotic locations and even dreaming about these destinations is sometimes enough to get us through the day. The publisher's mantra goes, "Wonderful dreams always make life more fragran...
  • VOL.7 / 2017.12
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