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[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TREND / TOPIC]

Korean Publishing Industry Current Trends in 2021 and Projections in 2022

Topic   Korean Publishing Industry Current Trends in 2021 and Projections in 2022   2022.01.03   Current Trends of the Korean Publishing Industry in 2021   The coronavirus pandemic has created unprecedented changes in every aspect of life. It has led to increased dependence on online and digital technology. The publishing industry that accounts for the largest part of the content industry, has also been affected by the changes under COVID-19. To understand better, let us look at what changes the Korean publishing industry went through in 2021.   Sympathy/Comfort, Investing/Personal Finance, Rediscovery of Originals   Online book sales have increased with social distancing rules in place since the pandemic. As a result, total book sales have increased by 6.6% compared to the same period of last year, according to Trends and Sales of Best-selling Books of 2021 by YES24, an online bookstore. The most sold book in 2021 is Dollagoot Dream Department Store (Sam ...
  • VOL.42 / 2022.01
[TREND / TOPIC]

Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[INFORMATION / KOREAN TRANSLATOR]

Amber Hyun Jung Kim

Korean Translator   Amber Hyun Jung Kim   2022.01.03   PROFILE   Amber Hyun Jung Kim is a freelance Korean-English conference interpreter and translator based in Seoul, Korea. She earned her B.A. in political science at Seoul National University and graduated from the Hankuk University of Foreign Studies Graduate School for Interpretation and Translation with a degree in conference interpretation.Amber has interpreted in over 1,500 international conferences and meetings for both public and private sector clients in subject areas ranging from policy, legal action, business and finance, IT, energy, trade, and others. For nearly 20 years, Amber has been translating fiction and literary works; she has received the 2014 Korea Times Modern Literature Translation Award Commendation Prize in Fiction as well as multiple Literature Translation Institute of Korea grants. Amber is a regularly contributing translator for institutions such as LTI Korea a...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

3rd Week, October 2020

3rd Week, October 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2020.11.02   If we take a look at the integrated list of bestsellers announced by the four major online bookstores in Korea for the third week of October, some books catch our attention as they have ranked even before their publication. The first example is Diligent Love by Lee Seul-Ah, who has been greatly loved by Korean readers with her Daily Lee Seul-Ah Essay Collection (Hey Uhm) and My Face Becomes Like My Mom Whenever I Cry (Munhakdongne). This book, with the subtitle “Lee Seul-Ah’s Writing Room for Studying Body and Mind,” talks about what the writer has taught and learned through her writing classes. Also, See What They Mean, Say What You Mean by doctor Oh Eun Young, a so-called national mentor for childcare, offers a kind explanation about how to teach and deliver a clear message to your kid without exhibiting anger. It seems the fame of these writers has put their books ...
  • VOL.28 / 2020.11
[TREND / TOPIC]

2020 Publication Trends in Korea

2020 Publication Trends in Korea   2020.02.03     Korea has fully entered a low-fertility and aging society. The number of students is rapidly decreasing, and for domestic colleges, some of the majors have been taken off the curriculum or were integrated due to a lack of applicants for 2020. This trend gives birth to new keywords for the generation such as “Millennial Generation”, “Active Senior Generation” or “Senior Generation” in our society, while on the social sensitivity side, keywords from other perspectives that were not highlighted in the society such as feminism, fairness, fragmentation, double-sidedness, and growth are emerging.   Young people familiar with media will enjoy and represent the changing times with their sensibilities.   Trend Korea 2020 is an annually published book series which launched in 2009 with Trend Korea 2010. The series consists of analysis and predictions about Korean consumption trends. The b...
  • VOL.19 / 2020.02
[INTERVIEW / KOREAN PUBLISHERS]

Hey Uhm

Hey Uhm Joyful Swimming in the Vast Sea of the Publishing Industry   2020.03.02   Publisher Hey Uhm   There was a writer that would “directly sell” her writing to readers through Social Media. It is the story of writer Lee Seula, who came up with a clever idea to continue securing stable finance through writing. This fresh approach shocked the publishing industry which sparked little changes to take place. And writer Lee Seula, the one that ignited the changes, set up Hey Uhm to create books she wants. Writing a story and making a book. They are different in many aspects by nature except one thing that they are all for readers. Still, many questions arose regarding the publisher that was born with a bold decision and its founder.   Writer Lee Seul-ah, founder of Publisher Hey Uhm ⓒ Ryu Han-kyung   The name of the company, Hey Uhm, is unique. What does the name “Hey Uhm” imply?   “Hey Uhm” is a pure Korean word that means “to swim.” The feeling I...
  • VOL.20 / 2020.03
[EVENT / LET'S TRY]

The Miraculous Ledger That Makes Your Life Successful!

Let’s Try   The Miraculous Ledger That Makes Your Life Successful!   2025.03.10   [Event]   Let’s Try introduces various useful, practical books published in Korea every month.Also, don’t miss gift events related to the introduced books!   Simply click on the link below to enter the event! Let’s Try!   2025 Miraculous Financial Ledger- Written by Kim Hae-Jin, published by Radish Books     The best tips for financial management from a 14-year veteran mentor!Keep track of your finances every day and create the miracle of success.   Do you have any wishes for the new year of 2025? Being healthy, happy, and successful would be the three things we all would like to achieve. Planned spending and smart financial management are essential ingredients for a stable future. However, it’s not always easy to cut ...
  • VOL.80 / 2025.03
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