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[INFORMATION / NEW BOOKS]

Social Impact

Social Impact   2020.03.02                     Social reputation decides a company’s future.   (Yes!!) A company that is at the forefront of fair trade and environmental protection.A company that is active in social contribution.A company that is a good taxpayer(No!!) A company that abuses its power against employeesA company that turned a blind eye to sexual harassmentA company that evades responsibility for the damage to its customersWhat stigmatizes a successful company or a brand as a “bad company/brand” and kicks it out of the market? 83% of Koreans say that social reputation of a company affects their product choices. It is because customers actively react to the company’s social reputation or “Social Impact”.   This book analyzes the types and characteristics of customers from the perspective of “Social Impact”, and suggests how to build and have...
  • VOL.20 / 2020.03
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.10.07   Flowers That Never Bloomed 1. Publication Details Imprint | Humanist Publishing Group inc.Title | Flowers That Never BloomedSubtitle | The unfinished art lessons of the Korean women who were sex slaves to the Japanese Imperial Army.Author | Lee KyungshinGenre | Humanities and Social ScienceFormat | 145×190Binding | PaperbackPages | 304pagesISBN | 9791160801477   2. Contact Name | Choe InyoungPhone | +82-70-7842-9409Email | iy2001@humanistbooks.comURL | www.humanistbooks.com   3. Marketing Information Keyword | History; The World War II; The Japanese Imperial Army; Comfort Women; The Japanese Imperial Army Sex Slave; The Korea-Japan Relations; Art Therapy   4. About the Author The author majored in painting at Hongik University. For five years starting from 1993, she carried on art l...
  • VOL.16 / 2019.10
[TREND / SPECIAL PROJECT]

Essays that touch the heart

Essays that touch the heart Readers tired of their hectic lives take comfort in warm words   2019.07.08   Emotional essays that touch and 'heal' readers have seen no end to their popularity over the past several years. Works of writing that spell out everyday experiences and emotions in simple sentences as well as essays that provide comfort via narrators that are well-known animation characters have found immense demand from young readers in South Korea. 2018, in particular, was truly a year for these emotionally touching essays.   Pooh Bear, Happiness Happens Every Day, Every Moment Was You, Temperature of Language   According to 2018 bestseller data from online bookstore YES24, Pooh Bear, Happiness Happens Every Day (RH Korea) was the bestselling book last year. Two places behind this book was Every Moment Was You (Wisdom House) and in fifth place was Lee Ki-joo's Temperature of Language (Malgeulteo). Jeong Mun-jeong's How to Respond Smil...
  • VOL.13 / 2019.07
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.07.08     The Neighbors at Happy Apartment   1. Publication Details Imprint | Crayon House Co., LtdTitle | The Neighbors at Happy ApartmentAuthor | Moon Mi-youngIllustrator | Kim Soo-yeonGenre | Children's bookFormat | 150×217Binding | PaperbackPages | 136pagesISBN | 9788955476255   2. Contact Name | Gu Yong LEE, Representative of KL ManagementPhone | +82-10-6239-9154Email | josephlee705@gmail.com   3. Marketing Information Keyword | neighbors; communication; problem solvingTarget Readership | Children   4. About the Author and Illustrator Author - Moon Mi-youngMoon Mi-young previously worked as a newspaper reporter for twelve years before making her debut as a children’s author by winning the grand prize in a major children’s writing competition in Korea. She is the recipient of the Most Promising Author Award of the Purun Literature Prize. Her p...
  • VOL.13 / 2019.07
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