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[TREND / SPECIAL PROJECT]

Book Recommendations for the Summer Vacation by Critics across Generations

Special Project   Book Recommendations for the Summer Vacation by Critics across Generations     2026.07     For our July issue's Special Project, we would like to recommend Korean books that are perfect to read during the upcoming holiday season, handpicked by critics representing different generations. We have selected books that will allow you to spend your vacation immersed in distinctly unique themes, ranging from deep contemplations on life, mystery and horror, to the absolute absorption found in theater and plays. We hope your vacation with these books will be a cool, chilling, or deeply captivating retreat.         The 20s Perspective – Lee Sollim, Cultural Critic   “If You Want to Read the Most Tender Apocalypse This Summer”   Where No One ComesCheon Seon-ran, Hubble, 2025   Whe...
  • VOL.96 / 2026.07
[TREND / EXPORT CASE]

Export Case: One Day a Cat Came to Me - Interest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture

Export Case   Export Case: One Day a Cat Came to MeInterest in K-Culture: Expanding Beyond Pop Culture and into Spiritual Culture     2026.07     This book shares the wisdom of life learned from “Nyangi,” a cat encountered by chance at a mountain hermitage where the author settled after wrapping up ten years of life in Seoul. It captures the cat’s philosophy of living “earnestly yet casually” to the absolute fullest. From late 2025 through the first half of 2026, publishing rights for Bokyeong Sunim (Venerable Bokyeong)’s cat essay series comprising One Day a Cat Came to Me, Time to Read a Cat, and Happiness Brought by a Cat: Joyfully and Cheerfully were successfully contracted for export across 11 different linguistic regions worldwide, including the UK, Germany, Spain, and France. Although Bokyeong Sunim had...
  • VOL.96 / 2026.07
[TREND / KNOWLEDGE]

The Evolution and Growing Pains of the Seoul International Book Fair

Knowledge   The Evolution and Growing Pains of the Seoul International Book Fair     2026.07     We live in an era where depressing indicators of an ongoing publishing recession and a declining reading population have become all too familiar. Paradoxically, however, the scene at the Seoul International Book Fair (SIBF) held every June, where people gather through books, is more vibrant and dynamic than ever. Even in the midsummer heat, the long lines of readers and the lively energy within the publishers’ booths never cease. It demonstrates that the inherent power of books as a medium remains entirely valid.   The success of the SIBF in recent years has been nothing short of peerless. Since 2023, the book fair has gradually shed its traditional character as a mere market for...
  • VOL.96 / 2026.07
[TREND / TOPIC]

The Place Where BTS Sang... K-Novels Portraying Gwanghwamun, “The Most Iconic Part of Seoul”

Topic   The Place Where BTS Sang... K-Novels Portraying Gwanghwamun, “The Most Iconic Part of Seoul”     2026.06     The Hub of Corporate Life and a Witness to History   On March 27, 2026, the Gwanghwamun area in the heart of Seoul was undeniably a space of visual spectacle. BTS, the idol group with a global fandom, set up a stage here for their comeback performance, which was broadcast live worldwide by the global streaming platform Netflix.   BTS Gwanghwamun Concert(Source: Yonhap Newshttps://www.yna.co.kr/view/AKR20260421116200371?section=search)   Yet for a long time, Gwanghwamun has been a space of the written word for Koreans. Standing in the heart of Seoul, Gwanghwamun is the main gate of Gyeongbokgung Palace, the legal palace of the Joseon Dynasty (1392–1910). Its signboard—bearing the characters “光化門” written in the tradi...
  • VOL.95 / 2026.06
[TREND / TOPIC]

Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
[TREND / KNOWLEDGE]

The Expansion of Korea’s Picture Book Market

Knowledge   The Expansion of Korea’s Picture Book Market   2026.01.05   At some point, Korean picture books began making headlines. Korean authors are now frequent winners of Italy’s Bologna Ragazzi Award, one of the most prestigious prizes in the field. They have also produced award recipients of the Biennial of Illustrations Bratislava (BIB) Award?one of the world’s oldest international picture book festivals, launched in 1967?as well as Sweden’s Astrid Lindgren Memorial Award, often described as the Nobel Prize in children’s literature; the Hans Christian Andersen Award, the highest honor bestowed upon authors and illustrators of children’s literature; and France’s most prestigious children’s literature prize, the Prix Sorci?res. Plus, countless Korean picture books have been exported to countries around the world, earning the love of readers internationally. Most importantly, picture books have become central to Korea’s reading culture, ...
  • VOL.90 / 2026.01
[TREND / TOPIC]

Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Books Loved Across Generations: Korean Steady Sellers

Knowledge   Books Loved Across Generations: Korean Steady Sellers   2025.04.07   Bestseller lists reflect the issues of the times and the interests of readers. You can get a glimpse into readers’ thoughts and interests by looking at why a book gained traction. On the other hand, steady sellers are not only reflective of the times, like bestsellers, but they have the power to transcend time. A steady seller refers to a book that goes beyond just being a trend, and has a long-lasting lifespan through the power of its story. There are many books that become overnight bestsellers simply because they are written by popular authors with a fandom, or because they are endorsed by influencers. However, steady sellers are the ones that stay with readers across time. These books have stood the test of time and are more than just a fad; they resonate with readers and deliver a deeper message about life. They are not just books published a long time ago, but books still bein...
  • VOL.81 / 2025.04
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
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