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[TREND / EXPORT CASE]

Imagination Beyond Borders: The Whole New World in K-Picture Book

Export Case   Imagination Beyond Borders:The Whole New World in K-Picture Book     2026.05     Imagine a world where borders require no passports, thoughts have no ceilings, and the impossible becomes real. You might find yourself drifting on a cloud of cotton candy or catching fruit-flavored rain to make a bowl of shaved ice. That world, tucked inside a picture book, is simply waiting for a hand to reach out and a story to unfold. It is an essential place where imagination first ignites for the smallest of readers. Bringing these extraordinary worlds to Thai society and pushing beyond the story between the lines has been Nanmeebooks' vision and honor for over 30 years.   In recent years, Korean content and culture have gained widespread popularity across all age groups in Th...
  • VOL.94 / 2026.05
[TREND / KNOWLEDGE]

The Present and Future of Korean Non-Fiction Publishing

Knowledge   The Present and Future of Korean Non-Fiction Publishing     2026.05     Non-fiction has long played a pivotal role in the publishing market as both a knowledge infrastructure and a forum for public discourse, yet its status has recently begun to falter. Although the number of new titles published remains steady on the surface, the decline in actual sales volume and market share indicates that the non-fiction market is weakening from within.   This phenomenon is difficult to explain solely by a decrease in the reading population or a shift away from traditional media. Rather, it should be viewed as a structural inflection point occurring in the process of fundamentally reorganizing the systems of knowledge production, distribution, and consumption due to accelerated digital transformation (DX). Ultimately, the stagnation of non-fiction symbolizes a paradigm shift in the publishin...
  • VOL.94 / 2026.05
[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
[TREND / TOPIC]

Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
[TREND / ONE-LINER QUOTES]

Wisdom That Cuts to the Heart of Money

One-Liner Quotes   Wisdom That Cuts to the Heart of Money A banker’s pick   2025.09.04   Son Woo-Jung, Deputy Manager of the Channel Strategy Department at KEB Bank, oversees the “Culture Bank” project, which transforms bank branches into cultural spaces open to the local community. He plans and manages libraries, exhibitions, lectures, performances, customer gatherings, and a wide range of other cultural content and spaces, exploring how finance can enrich community life. Following is his reflection?through the books he recommends in this article?on life, work, and money, and on how to maintain balance among them.     The deeper I go into finance, the more I realize that everything rests on the basics. And, that foundation is how we view money. When we become trapped in the wrong beliefs, we might shut out other possibilities and end up repeating the s...
  • VOL.86 / 2025.09
[TREND / KNOWLEDGE]

A Thriving Metamorphosis of Queer Literature

Knowledge   A Thriving Metamorphosis of Queer Literature The growth and prospects of Korean queer literature   2025.09.04   Refreshing history: joining hands with feminism   The queerness of Korean literature continues to reach new heights. Recent works published in literary magazines, almost without exception, embody a feminist consciousness and a queer-friendly stance. Novels that feature gay, lesbian, and transgender characters as central figures are also steadily on the rise. Of course, whether a work can be called “queer literature” simply because its characters are named and categorized as queer remains a question that requires ongoing reflection. Over the past ten years, however, the demographic composition of the literary world created by Korean literature has gradually shifted from cisgender heterosexuals to characters where queerness, disability, and feminism intersect. Given that the visibility of queer identities begins wit...
  • VOL.86 / 2025.09
[TREND / TOPIC]

The Meaning Behind Korea’s “Copybook” Craze

Topic   The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age   2025.05.07   The Return of Analog Sensibility with “Text-Hip” Culture   Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...
  • VOL.82 / 2025.05
[TREND / EXPORT CASE]

The “Anxiety of Youth” Crosses National Borders

Export Case   The “Anxiety of Youth” Crosses National Borders   2025.05.07   What defines independent publishing? As publishing formats diversify and formerly “self-published authors” begin to compete by starting their own publishing houses, the question of what constitutes independent publishing has become a hot topic. In the absence of objective indicators, independent publisher Balcony defines independent publishing as follows: publishing that can entice readers with its own narrative without large-scale capital investment. In this sense, Yeon Jeong’s Tomorrow’s Sun Will Rise, But What About Tonight? can be considered one of the clear success stories of independent publishing.Before it was published by Balcony in 2020, Tomorrow’s Sun Will Rise, But What About Tonight? was an independent publication that Yeon Jeong wrote as a palm-sized book and distributed on a small scale. The publisher at Balcony discovered the book, which had been dis...
  • VOL.82 / 2025.05
[TREND / EXPORT CASE]

Cultural Empathy Blossoms in Japan: Korean Literature

Export Case   Cultural Empathy Blossoms in Japan: Korean Literature Shueisha’s story of the popularity and publication of Korean literature   2025.04.07     This article is written in Japanese. The original Japanese text is also included at the bottom of the article.   Shueisha (集英社) is a general publishing company founded in 1926. It has a wide range of publishing titles and businesses. It is particularly well known for teen and young adult comics, girls’ comics, and fashion magazines, including the Weekly Sh?nen Jump. In addition, it is active in publishing literary journals and novels. In the field of overseas literature, the company publishes books from various countries based on the belief that “We want to introduce good books from all over the world to our readers.” Among them, Korean literature has been gaining more and more attention in recent years. Starting with Park Min-Gyu’s Castella (Munhakdongne Publishin...
  • VOL.81 / 2025.04
[TREND / KNOWLEDGE]

Books Loved Across Generations: Korean Steady Sellers

Knowledge   Books Loved Across Generations: Korean Steady Sellers   2025.04.07   Bestseller lists reflect the issues of the times and the interests of readers. You can get a glimpse into readers’ thoughts and interests by looking at why a book gained traction. On the other hand, steady sellers are not only reflective of the times, like bestsellers, but they have the power to transcend time. A steady seller refers to a book that goes beyond just being a trend, and has a long-lasting lifespan through the power of its story. There are many books that become overnight bestsellers simply because they are written by popular authors with a fandom, or because they are endorsed by influencers. However, steady sellers are the ones that stay with readers across time. These books have stood the test of time and are more than just a fad; they resonate with readers and deliver a deeper message about life. They are not just books published a long time ago, but books still bein...
  • VOL.81 / 2025.04
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