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[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
[TREND / EXPORT CASE]

The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region

  Export Case   The Global Domino Effect of Korean Publishing in 2025 - Korean Books Spreading Region by Region     2026.02       About Clayhouse   Clayhouse is a publishing house that will celebrate its 5th anniversary in 2026, and under the catchphrase "A world of practical warmth that works in everyday life," it creates books that offer rest of weary minds. The phrase "Into the feel-good universe," found on the front flap of every book, serves as the publisher’s guiding compass. It defines the identity of Clayhouse, which has garnered global love through bestsellers such as Welcome to the Hyunam-dong Bookshop, Rainbow Market, and I Decided to Live as Me. Three-quarters of its original titles have been sold internationally.In just four years, Clayhouse has secured over 120 ...
  • VOL.91 / 2026.02
[TREND / ONE-LINER QUOTES]

Korean Science Fiction Today

  One-liner Quotes   Korean Science Fiction Today     2026.02     A narrative is composed of events, characters, and a setting of time and space. That is what we are taught. In traditional storytelling, the events were paramount. However, at some point, character-driven narratives began to take center stage.In genres such as sitcoms or animations, events only materialize through the existence of the characters; the plot is merely the consequence of their action.Conversely, in storytelling for content like video games, “world-building” — the specific time and space that shapes a world — has become the priority.Worlds that are entirely alien to our reality, or those with overlapping or inverted rules, provide the necessary plausibility for their characters and events. Similarly in literature, genres such as fantasy...
  • VOL.91 / 2026.02
[TREND / KNOWLEDGE]

Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers

  Knowledge   Global Mourning for Baek Sehee, Author of "I Want to Die but I Want to Eat Tteokbokki" - Social Media Condolence Messages Shared for International Readers     2026.02     As the year draws to a close,the most memorable events of the past twelve months falsh through the mind.While there were moments of joy, surprise, and sorrow, one of the most heartbreaking events of 2025 was the news of the sudden passing of Baek Sehee, author of I Want to Die but I Want to Eat Tteokbokki.   I Want to Die but I Want to Eat Tteokbokki is a global bestseller, published in over 25 countries with more than 500,000 copies sold in Korea and another 500,000 internationally. However, beyond the sales figures, the book’s true significance lies in how it transcended language and borders to unite...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / SPECIAL PROJECT]

A City Cold Yet Warm at Heart: Moscow

Special Project   [New Ways of Walking Through Cities ⑬] A City Cold Yet Warm at Heart: Moscow   2026.01.05       Famous cities around the world tend to carry images of their own. Paris, the city of romance; New York, the center of popular culture; and Rome, often regarded as the very heart of ancient European culture?each city’s name becomes an icon and an object of aspiration. In this way, Moscow, the capital of Russia, the largest country in the world, has long been perceived as the center of the “Iron Curtain.” The term “Iron Curtain,” used during World War II by Nazi propaganda minister Paul Joseph Goebbels, referred to the closed nature of the Soviet Union and the communist states of Eastern Europe at the time. It portrayed the Soviet Union’s isolationist policies and police-state system as an “impenetrable barrier.” In 1946, British Prime Minister Winston Churchill also expressed...
  • VOL.90 / 2026.01
[TREND / EXPORT CASE]

Export Case: Jeong Hae-Yeon’s Success in Thailand

Export Case   Export Case: Jeong Hae-Yeon’s Success in Thailand   2026.01.05   Introduction of Eric Yang Agency   Founded thirty years ago, Eric Yang Agency is now widely known as one of Korea’s leading literary agencies for introducing international translated titles to the domestic market, including the Harry Potter series and JUSTICE: What’s the Right Thing To Do?. Less widely known, however, is that the agency has also achieved significant results in exporting Korean books to overseas markets for more than two decades. Over twenty years ago, Eric Yang Agency established a branch in China, and today it exports Korean titles across Asia through its offices in Taiwan and Thailand, as well as through local Eric Yang agents based in each market. Building on this stable Asian foundation, the agency has recently expanded its efforts to export Korean books more broadly, including to English-language and European markets. In addition to handling global rights ...
  • VOL.90 / 2026.01
[TREND / SPECIAL PROJECT]

The Global Hub of Culture and the Arts: London

Special Project   [New Ways of Walking Through Cities ⑫] The Global Hub of Culture and the Arts: London   2025.12.01       Once called “the empire on which the sun never sets,” Britain has seen its tangible influence fade over the two centuries since its golden age in the 19th and 20th centuries, yet its symbolic power remains intact. London, a city that still holds the historical and cultural legacy built during the days of the British Empire, exemplifies this most clearly. This is why tracing the history of London back to its beginnings as the Roman fortress of Londinium is no easy task, for the meanings contained within its past are countless. London is also a city inseparable from one of humanity’s most significant milestones - the Industrial Revolution.During the Industrial Revolution, London was one of the fastest-growing cities in the world in terms of population. Its population, whic...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
[TREND / KNOWLEDGE]

The Third Chapter of the Korea Picture Book Award: The New Landscape of Korean Picture Books

Knowledge   The Third Chapter of the Korea Picture Book Award:The New Landscape of Korean Picture Books   2025.12.01   The Introduction of the “Korea Picture Book Award” and the Winners in 2025   The “Korea Picture Book Award,” jointly organized by the Ministry of Culture, Sports, and Tourism (MCST) and the Publication Industry Promotion Agency of Korea (KPIPA), marks its 3rd year since its launch in 2023. This year, a total of 9 titles were selected: 2 Grand Prize winners (one each in Fiction and Nonfiction), 6 Special Prize winners (2 Minister of Culture, Sports, and Tourism Awards and 4 President of the Publication Industry Promotion Agency of Korea Awards), and 1 Rookie of the Year Award recipient. Eligible works were picture books created, published, and distributed in Korea between July 1, 2024, and June 30, 2025. The total prize amount was KRW 112 million - KRW 85 million awarded to authors, and KRW 3 million granted to each publisher of the winni...
  • VOL.89 / 2025.12
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