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The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[INTERVIEW / KOREAN PUBLISHERS]

Hangilsa Publishing Co., Ltd.

Korean Publishers   Hangilsa Publishing Co., Ltd. The Square of Humanities Connected through Virtuous Pathways   2022.09.05   Every person in this world has the right to show their opinions or ideologies without constraint. While the generation we are living in today allows anyone to open up their ideas freely, there have been so many hardships and trials on the way to getting to this point. In Korea, too, the little flame that sparked during the days when publishing and media were oppressed by the government became Hangilsa, which has been burning for a just and rightful society. Hangilsa Publishing has been living up to the founder’s will, who firmly believed that they should make the right books for a democratic society. Following is an interview with Hangilsa Publishing, which has been contributing to the history of publishing with pride in humanities and an extraordinary love for books.   Logo of H...
  • VOL.50 / 2022.09
[INFORMATION / NEW BOOKS]

Summer

New Books   Summer   2021.09.06                       New title by Suzy Lee, laureate of the 2021 Bologna Ragazzi Prize Fiction SPECIAL MENTION: Summer With ‘Summer’ from “The Four Seasons” written by the great musician Vivaldi, who hypnotized the whole world, as background, Suzy Lee’s artistic universe unfolds with three movements from ‘Summer.’ We welcome all readers to the fun, cool summer concert! “Beginning of Summer”1st Movement ? Collage & Crayons “Reverberation of Summer”2nd Movement ? Dots and Lines “Summer Has Come”3rd Movement - Light Coloring & Acrylic Paint A Unique Story! Read along as you play the music, and you can “feel” the story even with no words! Exciting Summer Concerto! Feel the summer with your five senses through the different painting techniques by Suzy Lee! Music and picture...
  • VOL.38 / 2021.09
[INFORMATION / NEW BOOKS]

I Play, Therefore I Am

New Books   I Play, Therefore I Am   2021.08.02                         A true story about games that teens should know! - I Play, Therefore I Am “Just one more match, please?” Teens want to play games! “Enough is enough!” But parents want them to study hard instead. Stereotypes about games! "Are games useless? Are Games nothing but harmful?" Not at all! "Did you know that the top kid in school also plays games and goes to dungeons?" No longer a mere entertaining diversion ? it has become a culture. GAME. Games are not only fun, they also have the values of humanity in their stories! Everyone hop in - adults who think all games are bad, and teens who only look for strong stimuli and fun in games. Let’s learn more about games through this book including their history, culture, and influence on modern technology! A book that...
  • VOL.37 / 2021.08
[INFORMATION / BEST SELLERS]

2nd Week, July 2021

Best Sellers   2nd Week, July 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.08.02   It’s the second week of July, and the summer vacation season is back, signaling the beginning of a scalding hot summer. Comic books such as Common Siblings and The Whale Star are trending in bookstores celebrating summer vacation. These two comic series have been proving the love they receive from their readers with concrete figures, as they have been hitting the bestsellers’ list as soon as a new volume is released. The Common Siblings series gives laughter to young readers with humorously drawn episodes of “Common Siblings” uploaded on Youtube. And The Whale Star series, originally created as a webtoon, was selected as the “2020 Cartoon of the Day” last year, keeping its place among the top-tier romance webtoons on Naver.Many Korean readers are still highly interested in accumulating “wealth,” as can be seen in books about business and mo...
  • VOL.37 / 2021.08
[INFORMATION / KOREAN TRANSLATOR]

Anton Hur

Korean Translator   Anton Hur   2021.08.02   About Anton   “A little too fluent”?South China Morning PostI am a writer and translator working in Seoul. I was born in Stockholm, Sweden, and raised in British Hong Kong, Ethiopia, and Thailand, but mostly in Korea, where I’ve lived for thirty years. I was awarded the title of Person of Distinguished Service to the Nation after serving in the Korean Army.   ? Twitter: @AntonHur, Instagram: @AntonHur, Website: antonhur.com   Book translations   ? I Went to See My Father by Kyung-Sook Shin (Astra House, 2023) ? Violet by Kyung-Sook Shin (Weidenfeld & Nicolson, Feminist Press, 2022) ? Night Sky with Exit Wounds by Ocean Vuong (Moonji Books, 2021) ? Love in the Big City by Sang Young Park (Grove, Tilted Axis, 2021) ? Cursed Bunny by Bora Chung (Honford Star, 2021) ...
  • VOL.37 / 2021.08
[INFORMATION / NEW BOOKS]

Fridge Family Defeats Zombies

Fridge Family Defeats Zombies   2021.07.05                       Beware of the spooky monsters, who will freeze your summer! - Fridge Family Defeats Zombies On a hot summer day when the whole family went on a vacation, the house is left alone, quiet, where it is only the refrigerator that is awake. Boom! Crack! The rumbling thunder awoke the plum trio sleeping in the refrigerator. “What’s going on?”, “Is it only us that hasn’t changed?”, “Everybody has turned into a monster!”, “Arrrgh, it’s coming!” Mushy fruits and vegetables turned into zombies and approached the three plums to eat them!Will the plum trio manage to survive until the family returns? A wild chase on a summer day narrated by writer Yoon Jeong-Joo, who feels and thinks like children! You will find yourself laughing out loud, as you watch the plum trio run away from the zombies! ...
  • VOL.36 / 2021.07
[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.07.05   One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...
  • VOL.36 / 2021.07
[INTERVIEW / KOREAN AUTHORS]

Writer Yoo Sun-Kyong

Korean Authors   Writer Yoo Sun-Kyong Facing Your Emotions and Naming Them   2022.08.01   We express our feelings through writings in the form of journals or texts. While writing, we think of words to describe the emotion with the question, “How am I feeling now?” and organize our thoughts. Words like angry, sad, or happy are used to express emotions. Still, we need more diverse expressions and phrases to describe the feeling in detail. Yoo Sun-Kyong, an author who is loved for her best sellers Emotional Vocabulary (Annes’ Library) and Vocabulary of Adults (Annes’ Library), focuses on putting names and expressions on feelings and lets readers face the feelings they disregard. So, let us take time to listen to her stories and see what our emotions tell us.       We are happy to have the writer Yoo Sun-Kyong in our webzine. Please introduce yourself to our readers.   Hello, readers ...
  • VOL.49 / 2022.08
[INTERVIEW / KOREAN AUTHORS]

Writer Park Sang-Young

Korean Authors   Writer Park Sang-Young A Joyful Solidarity Built Between the Writer and their Readers Through Novels   2022.07.04   Pursuing joy in life is one of the privileges given to human beings. Of the many strengths of fiction, readers particularly love finding joy inside the stories. People enjoy reading fiction that is fun and easily readable. One of the writers talented in maximizing such characteristics of fiction is Park Sang-Young, who creates the common ground of “writing joy” and “reading joy” between him and his readers through his stories. Park has been creating a synergy effect, encouraging readers to share the joy and feel solidarity with him. Let’s dive into the delightful moment with writer Park Sang-Young, who exerted his unique joyful energy throughout the interview.       Please say hello to our subscribers.   Hello, I’m novelist Park Sang-Young. I’ve written fiction such as Love In th...
  • VOL.48 / 2022.07
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