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[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.11.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.88 / 2025.11
[INFORMATION / BEST SELLERS]

Autumn: Democracy Reflected in the Pages

Best Sellers   Autumn: Democracy Reflected in the Pages Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of September, 2025   2025.10.02   September 15 is the International Day of Democracy, designated by the United Nations. Coincidentally, Korea’s September book market also saw the spotlight fall on works that reflect a strong desire to safeguard democracy. At No. 1 on the overall bestseller list for the second week of September was About Goodwill by Moon Hyung-Bae, former Justice of the Constitutional Court of Korea. Once a scholarship recipient of the well-known philanthropist Kim Jang-Ha, Moon gained public attention in April when he published a book. In this new essay, published after his retirement, he reflects on the lessons of “Adult Kim Jang-Ha,” who taught that true gratitude should be given back to society rather than to individuals. Meanwhile, author Kim Cho-Yeop’s The Double-Sided Shell entered the list at No. 4 i...
  • VOL.87 / 2025.10
[TREND / KNOWLEDGE]

A Call for an Evolutionary Level of Imagination: Replacement of Dominant Species

Publishing Industry   A Call for an Evolutionary Level of Imagination:Replacement of Dominant Species Current status of author management in Korea   2024.02.19         Korea’s Greenbook Agency (CEO Toni Shi-Hyoung Kim) was one of the earliest adopters of the concept of author management. It was originally founded in 2006 as an agency specializing in the international trade of publishing rights. All of its executives, including CEO Kim, are former publishing professionals or translators, and the company has completed more than 1,000 copyright deals. In 2017, the company launched its author management business by signing an exclusive contract with Kim Bo-Young, a major Korean SF writer. Since then, it has signed award-winning fiction and non-fiction writers such as Bora Chung, Djuna, Park Seo-Ryun, Kim Hyun-Jin, Shim Wan-Sun, and Kim Joo...
  • VOL.67 / 2024.02
[INFORMATION / #K-BOOK]

#Tradition

#K-Book   #Tradition KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.10.02   A Round of Tightrope Walking 1. Publication Details   Title | A Round of Tightrope WalkingAuthor | MinhaPublisher | GloyeonPublication Date | 2022-11-25ISBN | 9788992704724No. of pages | 36Dimensions | 165*280   2. Book Intro   A Picture book that depicts our tightrope walking through synaesthesia.Korean tightrope walking, which is listed as a UNESCO World Cultural Heritage, is regarded as a comprehensive art, beyond just showing acrobatic talent like tightrope walking in other countries, but through the jokes and interactions between the tightrope walkers and the clowns, and the performance of Six Samhyeon Instruments. ‘A round of tightrope walking’ captures these characteristics of our tightrope walking in a picture book whilst taking into the mo...
  • VOL.87 / 2025.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.10.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.87 / 2025.10
[TREND / KNOWLEDGE]

Korean Libraries’ Various Book-reading Activities and Cooperation Efforts with the Publishing Industry

Publishing Industry   Korean Libraries’ Various Book-reading Activitiesand Cooperation Efforts with the Publishing Industry   2023.11.06         Libraries are public service organizations that are easily accessible to anyone in their daily lives when it comes to reading activities. The Korean Library Act also defines a library as a place that contributes to the promotion of reading culture based on library materials. After the Korean government designated 1993 as the “Year of Books,” the Ministry of Culture, Sports, and Tourism and publishing organizations carried out vigorous campaigns to promote reading among the public. They pushed for the enactment of the “Reading Promotion Act (tentative title)” as a basis for more systematic and continuous promotion. In the process, as discussions progressed with the library community, the Li...
  • VOL.64 / 2023.11
[TREND / KNOWLEDGE]

Bookshelves are Going into TVs!

Publishing Industry   Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service”   2023.10.04         The background and purpose of expanding publishing content into IPTV content   The logo of U+ Kids Service serviced by LG U+     In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...
  • VOL.63 / 2023.10
[INFORMATION / BEST SELLERS]

The End of Summer, or the Beginning of Change

Best Sellers   The End of Summer, or the Beginning of Change Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of August, 2025   2025.09.04   By mid-August, students’ summer vacations come to an end, and the holiday season for adults begins to wind down. People feel “a sense of reward for having endured the summer heat,” while looking forward to the cool weather of autumn. Yet with climate change and the recurring notion that “this year may be the coolest summer we will have,” the end of summer brings not only relief but also unease. The August bestsellers reflect this ambivalence, featuring both titles that hold steady in the rankings and others that signal the start of change.On the overall bestseller list, Sung Hae-Na’s Honmono continues to firmly hold the No. 1 spot. At the same time, the debut novel Grapefruit Apricot Club by Han Roro?a Korean singer-songwriter who debuted in 2022?draws attention. The novel, which explor...
  • VOL.86 / 2025.09
[INFORMATION / #K-BOOK]

#Economy

#K-Book   #Economy KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.09.04   The Hidden Economics of Convenience Stores 1. Publication Details   Title | The Hidden Economics of Convenience StoresAuthor | Goyangi Dabang (Cat Caf?); Jeong YeonsookPublisher | Bear Books Inc.Publication Date | 2023-06-30ISBN | 9791158364113No. of pages | 120Dimensions | 165*220   2. Book Intro   The Hidden Economics of Convenience Stores is an educational book designed to be easy and engaging and aims to introduce young readers to the economic concepts hidden within the familiar setting of a convenience store.The story revolves around Baeknyangi, a white cat with a profound love of convenience stores. Whether it’s just to gaze at the salmon roll cake that he longs to buy or to complete a school assignment, Baeknyangi has made it a habit to stop by the convenience store every day. His frequent visits l...
  • VOL.86 / 2025.09
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