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Search word : "Bookstore",   Search result : 500
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South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
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Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.03.11   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.68 / 2024.03
[INFORMATION / BEST SELLERS]

4th Week, January 2024

Best Sellers   4th Week, January 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.02.19   With the start of a new year, the top best sellers for the fourth week of January 2024 gave us a glimpse into what Korean readers chose to start the year with. Most notable was the strong performance of business/management and self-help books, including last year’s favorite, Sayno Love. Also, the No. 3 book, Stock Investment: All About Day-Trading, is by Hong In-Ki, an MZ generation trader who started trading stocks in the second grade of middle school and made 1 billion won from 150,000 won. It contains the know-how of day trading stocks in a way that is easy to understand even for beginners. Coming in at No. 8, Hawaii’s Palace’s 100-Day Miracle is a so-called “challenge book” that helps readers set a mindset for wealth and success, following up with specific actions. The book includes encouraging comments from the writer and s...
  • VOL.67 / 2024.02
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South Korea's Fixed Book Price Policy

South Korea's Fixed Book Price Policy   2019.08.05   Fixed book price policies are rules that set consumer prices for books at levels the publishers select. Countries where these policies exist, sell books at the same price anywhere you go. Instead of competition through prices at the commercial sale level, price competition takes place at the production stage between publishers, boosting the diversity of distribution channels and convenience of readers.The global publishing market is divided into countries that have fixed book prices and those that do not. English speaking countries like the United States, the United Kingdom, Canada and Australia, which all form one giant market do not have fixed book prices. Non-English-speaking advanced countries like Germany, France, Spain, the Netherlands and Japan all have fixed book prices. Those that do have this policy have diverse ways to enforce it. For example, in Germany and France, the governments have passed special laws for fi...
  • VOL.14 / 2019.08
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Sales of key South Korean bookstores

Sales of key South Korean bookstores   2019.07.08   Today in many countries, online bookstores are a solid part of their publishing distribution networks. Up until the early 1990s, only physical bookstores of varying scale existed and readers' selection of books was based on book displays and how accessible the stores were. However, following the emergence of Amazon in 1995, online bookstores have solidified their position as key sales channels of the publishing industry in countries around the world. That change markedly took place in South Korea compared to other countries.   After online bookstores first emerged in South Korea in 1997, they grew rapidly due to book discounts, with the fixed price policy largely ignored.   Currently, the market share of online bookstores in the United States stands at 45 percent, France 20 percent, Germany 18 percent and Japan 15 percent. In South Korea, that number is higher than 50 percent. South...
  • VOL.13 / 2019.07
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.02.19   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.67 / 2024.02
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South Korea’s Key Publishing Related Organizations

South Korea’s Key Publishing Related Organizations   2019.07.08   In South Korea's publishing industry, there are many private organizations. Inside these organizations are members who work for competing businesses, but inside the groups they seek interests and order for the greater good. They also help pass on voices from inside the industry to a larger audience. The following are organizations key to South Korea's publishing industry linked to production, distribution, sales and research. The most representative of publishers' groups would be the Korean Publishers Association, founded in 1947. Inside the group are all kinds of publishers, big and small. So far the association has worked towards creating an order for distribution within South Korea as well as resolving several issues related to the publishing environment. It has also been a driving force for projects aimed at developing the industry on a whole. The association has acted as a window for book de...
  • VOL.13 / 2019.07
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A Diagnosis of South Korea's E-book Market Amid Subscription Competition

A Diagnosis of South Korea's E-book Market Amid Subscription Competition   2019.06.10   On May 9, the Korean Publishers Association held a seminar on current issues that affect the digital publishing industry called 'The Attack of Netflix, Fixed Price System for Books Challenged'. Participants at the seminar debated whether e-book subscription services and the fixed price system for books can co-exist in South Korea. Subscription services refer to online services where members can read an unlimited number of books online after paying low monthly fees, like Netflix. Meanwhile, South Korea's fixed price regulations for book sales prevent bookstores from lowering prices beyond what publishers demand in order to protect small-to-medium sized bookstores and publishers. With the rise of these monthly subscription services, worries have been growing they may shake up the entire fixed price system altogether.The seminar kicked off with an introduction from Chung Won-ok, a senior...
  • VOL.12 / 2019.06
[INFORMATION / BEST SELLERS]

1st Week, December 2023

Best Sellers   1st Week, December 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2024.01.02   It is the first week of December, 2023, and diligent readers in Korea seem to be preparing for the coming year already. Some popular self-help and humanities titles, such as Trend Korea 2024 and Sayno Love, continue to dominate the integrated bestseller lists with their insights on life, wisdom and wealth.In the meantime, the new titles by Korean literary legend Jo Jung-Rae - Golden Paper 1 and 2 - have been ranked in the top 10, filling the hearts of Korean fiction fans with excitement. Described as a “victory of the writer’s spirit,” Jo, who has devoted his entire life to literature, sharply examines the human desire for money. He captures the raw reality of our society, where people live and die for money, and raises a warning against the dehumanization of the world due to materialism. How about taking a look at the new novels ...
  • VOL.66 / 2024.01
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