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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangwon-dong -...
  • VOL.67 / 2024.02
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.66 / 2024.01
[TREND / TOPIC]

Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[INFORMATION / BEST SELLERS]

2nd Week, November 2023

Best Sellers   2nd Week, November 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.12.04   For the second week of November, books that have been the center of attention dominated the list of bestsellers. The book Reading Schopenhauer at Forty quickly rose to the top of the list after being recommended by actor Ha Seok-Jin on the popular Korean TV show “I Live Alone.” On the show, he was shown to be very dedicated to self-management - exercising, studying, and enjoying his hobbies - which likely inspired viewers to purchase the book. The book features 30 pieces of advice from philosopher Schopenhauer, who has inspired countless people. It offers wisdom for those entering their 40s with mixed feelings to realize the true meaning of life.Han Kang’s I Do Not Bid Farewell, published in 2021, won this year’s Medici Prize in France, again ranking 7th on the overall bestseller list. The Korean publishing industry is rejoicing ...
  • VOL.65 / 2023.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.12.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.65 / 2023.12
[TREND / TOPIC]

Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic   [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market   2023.12.04   At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI is h...
  • VOL.65 / 2023.12
[INFORMATION / BEST SELLERS]

2nd Week, October 2023

Best Sellers   2nd Week, October 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.11.06   In October 2023, books in the fields of economics, business, and self-help dominated the best seller lists of Korea’s largest online bookstores, indicating that readers are preparing for the year ahead. For example, in addition to Trend Korea 2024 and Sayno Love, already on the best seller list, Forecast of the Times: Era of Nuclear Individuals joined the ranks. The book Forecast of the Times: Era of Nuclear Individuals by Song Gil-Young, who reads and interprets the human mind through big data, predicts the future based on the data accumulated so far, and, as the title suggests, focuses on “nuclear individuals” as the main keyword. If you are curious about who nuclear individuals are and what choices we should make for the future, this book is a good read before the year ends.Meanwhile, another keyword to look for in October’s o...
  • VOL.64 / 2023.11
[INFORMATION / #K-BOOK]

#Book Fair

#K-Book   #Book Fair KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.11.06   Five-Dog Night 1. Publication Details   Title | Five-Dog NightAuthor | Chae Young-shinPublisher | EunHaeng NaMu Publishing Co., Ltd.Publication Date | 2021-07-20ISBN | 9791167370433No. of pages | 276Dimensions | 140 * 210   2. Book Intro   Se-min, a child suffering from albinism, and Hye-jung, a mother who has to protect Se-min from the world. This novel heavily depicts the road to tragedy for Se-min’s family, plagued with bullying and violence. School violence, tragic family history, and the atrocities of religious cults seeking a ‘savior’ for the world?this novel endlessly throws questions about pain that we cannot avoid. “Where are you now?”, “Where is your place now?”- Winner of the 7th Hwangsanbeol Youth Literary Award * k-book.or.kr/u...
  • VOL.64 / 2023.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.11.06   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.64 / 2023.11
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