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Search word : "Bookstore",   Search result : 508
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Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror

Topic   Not just comfort and empathy, but anxiety and fear: Pay Attention to K-Horror     2026.03     Healing and Zombies   In the Bag   For the past few years, the mainstream of Korean genre literature has undeniably been "healing." Healing fantasy, set in familiar spaces such as convenience stores, bookstores, and antique shops, offered solace to Korean readers weary of individualism. Messages like "You are not alone in your struggles" and "We are looking toward the light together" were sweet and comforting. However, where there is bright light, there are also deep shadows. No matter how much we comfort one another, we remain beings who must ultimately compete alone in a cold, harsh reality. To make matters worse, the pandemic that struck like a tidal wave...
  • VOL.92 / 2026.03
[TREND / KNOWLEDGE]

Book Funding: Getting Closer to Readers

Knowledge   Book Funding: Getting Closer to Readers     2026.03     The landscape of the Korean book market has shifted significantly since the online bookstore Aladin launched its Book Fund in 2018. This crowdfunding style platform was designed specifically for the pre-promotion of new titles. By 2024, all three major online bookstores in Korea had integrated their own dedicated funding systems. This marketing strategy has now become so mainstream that it is considered a standard step for any Korean publisher preparing to release a new book.   Aladin Book Fund campaign example for If We Can’t Go at the Speed of Light.   The funding systems of online bookstores offer a closer connection with readers than specialized crowdfunding platforms. Once the funding period ends and ge...
  • VOL.92 / 2026.03
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Opening a New Era of K-Content : The Culinary Class Wars Recipe Books

  Topic   Opening a New Era of K-Content: The Culinary Class Wars Recipe Books     2026.02     Netflix's hit variety program 〈Culinary Class Wars: Cooking Class War〉, which returned for Season 2 after 15 months, is continuing a level of success that rivals Season 1. It’s the unshakeable top show on Netflix Korea. Every Tuesday when new episodes drop, 〈Culinary Class Wars〉 takes over social media feeds.This intense fever for 〈Culinary Class Wars〉 has directly hit the publishing market. Following the release of 〈Culinary Class Wars〉 Season 2, recipe books previously published by the appearing chefs are "reverse-running" back onto the bestseller lists.   〈Culinary Class Wars〉 Season 2 Poster ...
  • VOL.91 / 2026.02
[TREND / TOPIC]

Korean Publishing Market Trends in 2025 and Outlook for 2026

Topic   Korean Publishing Market Trends in 2025 and Outlook for 2026   2026.01.05         Trends in 2025: A Year of Digital Transformation and Practical, Stability-Oriented Content   In 2025, Korea’s publishing market underwent noticeable shifts in the ways readers discovered, selected, and consumed books, as digital transformation accelerated and social and economic uncertainty deepened. On the surface, the overall market size appeared relatively stable. Beneath that stability, however, structural changes became increasingly clear: the number of new titles grew significantly, while the average print run per title declined. As supply expanded, the actual market reach secured by individual titles continued to narrow. These changes were further shaped by the expansion of generative AI (Artificial Intelligence) and intensified competition from OTT (Over-the-Top) platforms. Together, t...
  • VOL.90 / 2026.01
[TREND / KNOWLEDGE]

The Expansion of Korea’s Picture Book Market

Knowledge   The Expansion of Korea’s Picture Book Market   2026.01.05   At some point, Korean picture books began making headlines. Korean authors are now frequent winners of Italy’s Bologna Ragazzi Award, one of the most prestigious prizes in the field. They have also produced award recipients of the Biennial of Illustrations Bratislava (BIB) Award?one of the world’s oldest international picture book festivals, launched in 1967?as well as Sweden’s Astrid Lindgren Memorial Award, often described as the Nobel Prize in children’s literature; the Hans Christian Andersen Award, the highest honor bestowed upon authors and illustrators of children’s literature; and France’s most prestigious children’s literature prize, the Prix Sorci?res. Plus, countless Korean picture books have been exported to countries around the world, earning the love of readers internationally. Most importantly, picture books have become central to Korea’s reading culture, ...
  • VOL.90 / 2026.01
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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
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Life and Community Built Through Books: Gochang Book Village

Topic   Life and Community Built Through Books: Gochang Book Village   2025.11.03   In Gochang, Jeonbuk State, there is “Gochang Book Village (고창서점마을).” Officially opened on October 11, 2025, it is Korea’s first village of bookstores, bringing together six independent bookstores that each specialize in distinct genres - philosophy, graphic novels, ecology, travel, and picture books. Why, in an era when even large bookstores in bustling cities struggle to survive, did these individuals gather in a small rural town? Lee Yoon-Ho (이윤호), the village head, recounts how Gochang Book Village - created by a diverse group of people including literary critics, planners, and teachers who dreamed of England’s famous book town Hay-on-Wye - came into being.   View of Gochang Book Village     How Gochang Book Village was born   The creation of Gochang Book Village began by chance....
  • VOL.88 / 2025.11
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AI Reshapes the Reading Landscape

Topic   AI Reshapes the Reading Landscape From technology to everyday language   2025.10.02   A “quiet revolution” in our bookshelves   According to statistics from the online bookstore Aladin, out of roughly 65,000 new titles published in a single year, no fewer than 2,027 carried the keyword “artificial intelligence (AI).” Even more striking is the pace: of the 5,719 AI-related books registered with Aladin to date, fully 35.4%, more than one-third, were released in just this past year. This is no mere trend, but a market-shaking “explosion.” This surge is fundamentally unlike the period before ChatGPT. In the past, the AI section was filled with specialist texts on machine learning and deep learning for developers; now it has been taken over by practical guides and business strategy titles targeting professionals, creators, and small-business owners. The tidal surge of AI has at last broken free of specialist domains and swept into everyday life. &nb...
  • VOL.87 / 2025.10
[TREND / KNOWLEDGE]

Models for Supporting Connections between Local Bookstores and Libraries

Knowledge   Models for Supporting Connectionsbetween Local Bookstores and Libraries   2025.10.02   The publishing market is said to be facing increasing difficulties day by day. The most fundamental problem is the decline in the reading rate - in other words, the shrinking number of readers. However, rather than lamenting the decrease in readers, now is the time to make efforts to sustain and expand the readership. Then, what are the things that move most closely with readers for the promotion of reading? Libraries and local bookstores. According to the Value-Added Tax Act Article 8 of the Publishing Industry Promotion Act, a local bookstore refers to a bookstore that registers as a retail business for books and is operated by a small or medium-sized enterprise in accordance with Article 2 of the Framework Act on Small and Medium Enterprises. In this article, however, the term “local bookstore” encompasses independent bookstores, curated bookstores, and concept...
  • VOL.87 / 2025.10
[TREND / EXPORT CASE]

Paving the Way for Exports Through People-to-People Exchange

Export Case   Paving the Way for Exports Through People-to-People Exchange The export case of Don’t Worry About Me   2025.09.04   Korean picture books have recently gained worldwide attention by winning international picture book awards. In 2022, illustrator Lee Suzy became the first Korean winner of the Hans Christian Andersen Award (HCAA). Her works were translated and published in Japan, Taiwan, and France. In 2020, Wave (BIR Publishing) was selected for Taiwan’s OpenBook Good Book Awards. In 2025, Borders (Bearbooks) by Gudol (writer) and Haerang (illustrator), and Mo Story (Atnoonbooks) by Choi Yeon-Ju became the first Korean works to win France’s Prix Sorci?res. Yet many outstanding Korean picture books remain unknown abroad. With 2025 designated as the “Year of the Picture Book” in Korea, this article examines an export case of the particular picture book Don’t Worry About Me (Bombyeott Publishing).   How Don’t Worry About M...
  • VOL.86 / 2025.09
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