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[TREND / BOOK TRIP]

A Decade of Living With Poetry: The Poet’s Journey Blossoming Through Verse

Book Trip   [A Trip to Literary Museums ⑧] A Decade of Living With Poetry:The Poet’s Journey Blossoming Through Verse Chungcheongnam-do, Buyeo-gun: Shin Dong-Yeop Literary Museum   2024.12.02   Buyeo is a place that witnessed the rise and fall of the ancient kingdom of Baekje, located in the southwestern part of the Korean Peninsula. It was home to the Baekje royal palace for 122 years until the kingdom’s fall. Traveling to Buyeo is like traveling back in time to the glory and prosperity of Baekje. This is because you can enjoy the charm of ancient culture and arts in depth. Additionally, Buyeo is home to the Shin Dong-yeop Literary Museum, where visitors can encounter the poet Shin Dong-yeop, who resisted the painful modern history of Korea. Also, a journey to Buyeo is an encounter with a rich, long-established culture, as you can visit the Buyeo National Museum, where you can explore the various cultural heritages left behind by the Baekje pe...
  • VOL.77 / 2024.12
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
[TREND / SPECIAL PROJECT]

Literary Awards: A Message of the Times

Special Project   [Award-winning Korean Books ①] Literary Awards: A Message of the Times Major Korean literary award-winning books in 2024   2024.11.04   Writer Han Kang, who won the Nobel Prize in Literature in 2024     Where does the authority of the Nobel Prize in Literature derive from? Is it the huge prize of 1.3 billion won, or the long history of 124 years? Or is it the exceptional life stories of Alfred Nobel, the inventor of dynamite? Well, it’s probably a combination of all of these elements, but more than that, it’s the message that holds the secret to its long-standing authority. The Nobel Prize in Literature has always pointed out exactly what we, as a species, need to think about right now, and where we should be headed together. Each year, hundreds of millions, perhaps billions, of people around the world share the same curiosity when the Prize is announced. They ask themsel...
  • VOL.76 / 2024.11
[INFORMATION / BEST SELLERS]

August Bestsellers to Cool Off the Sweltering Summer

Best Sellers   August Bestsellers to Cool Off the Sweltering Summer     2026.09     In this September issue, we examine the bestseller rankings from Jongno Books, South Korea's third-largest bookstore chain. While Jongno Books maintains various sub-charts, it does not offer a combined ranking for both online and offline sales. Therefore, unlike our previous reports, this month's analysis relies exclusively on online sales data.   In the second week of August, the young adult science fiction novel Big Home claimed the top spot on the official Jongno Books Naver Store. Notably, Big Home did not appear on the August bestseller lists of any other major bookstore. Furthermore, it stood as the sole work of fiction to rank within Jongno Books' top 10. The bookstore's August rankings were predom...
  • VOL.98 / 2026.09
[TREND / KNOWLEDGE]

Write the Story You Want to Read

Knowledge   Write the Story You Want to Read Self-publishing platforms in Korea: The reasons for growth and the current state   2024.11.04         “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” - Toni Morrison, winner of the Nobel Prize in Literature in 1993   While there is no established academic definition, “self-publishing” refers to authors planning, editing, publishing, and distributing their own manuscripts without working through a publishing company. As opposed to “vanity publishing,” which involves paying an upfront fee to a publisher to produce and distribute a book, it is used almost interchangeably with “independent publishing” in Korea (some researchers and book critics use the two terms separately). The desire to document ...
  • VOL.76 / 2024.11
[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[INFORMATION / AGENCY LIST]

Agency list

  Agency List   Agency List     2026.09     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...
  • VOL.98 / 2026.09
[INFORMATION / BEST SELLERS]

Beat the Heat with Books: July's Bestsellers

Best Sellers   Beat the Heat with Books:July's Bestsellers     2026.08     In this August issue, we look at the overall ranking charts of Youngpoong Bookstore, the second-largest brick-and-mortar bookstore chain in Korea. Although Youngpoong Bookstore does not stand out as significantly online, its strength lies in services connected to its solid offline network. Examining Youngpoong Bookstore's bestsellers provides valuable insights into current Korean reading trends.   The title claiming the top spot at Youngpoong Bookstore in the first week of July is Contradictions, a steady seller that has enjoyed continuous love throughout 2026. Contradictions has maintained a steady position on the charts this year, though its specific ranking fluctuates across different bookseller lists. A key characteristic of Youngpoong Bookstore's chart is that fiction and children's literature account for the vast major...
  • VOL.97 / 2026.08
[TREND / EXPORT CASE]

New Trends in Korean Literature

Export Case   New Trends in Korean Literature   2024.10.07   It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...
  • VOL.75 / 2024.10
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