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K-Thrillers lead Hallyu publications in Europe

K-Thrillers lead Hallyu publications in Europe   2018.06.28   As we are approaching the third quarter of this year, K-thrillers(Korean thrillers) are emerging as the new leading force in the world’s publishing market. And at the center of that whirlwind are authors like Jeong You-jeong, Kim Un-su and Seo Mi-ae. The attention on these authors - whose work can be summarized into three words: mystery, thriller, crime - has been heating up from global publishers. Not only has interest been burgeoning in Europe, especially English speaking countries there, but also in Asia. One point to note is that this interest from the global publishing market in Korean literature, especially K-thrillers, is not entirely new. Global publishers, especially those in English dominant countries, have consistently been drawn to titles in this genre. However, if that interest had not led to exports before, soft interest at home and a lack of sales marketing for these books were likely to blame. Wha...
  • VOL.10 / 2018.06
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