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Expanding the World of Books Through Book-Themed Merchandise

Topic   Expanding the World of Books Through Book-Themed Merchandise   2025.12.01   The craze for book-themed merchandise   At bookstores and book fairs across the country, what catches the eye as much as the books themselves these days is book-themed merchandise. From bookmarks, postcards, and stickers to keyrings, T-shirts, book covers, incense, and drip-bag coffee, objects orbiting around books have now become a form of publishing content in their own right. According to Kyobo Book Centre’s statistics, sales of reading accessories in 2024 rose by 28% compared to the previous year. The trend was evident at this year’s Seoul International Book Fair (SIBF), where nearly every publisher’s booth displayed merchandise beside their books, and readers purchased these items with enthusiasm equal to the books themselves.Some criticize this shift, arguing that merchandise is overshadowing books and accelerating the commercialization of publishing. However, the ph...
  • VOL.89 / 2025.12
[TREND / EXPORT CASE]

The Secret Weapon: How Data Connects Global Publishing

Export Case   The Secret Weapon: How Data Connects Global Publishing   2025.12.01   LEE’s Literary Agency, founded in 2008 in Taiwan, is a rights agency specializing in cross-border licensing across Asia and beyond. It represents both Asian and international publishers, focusing on building data-driven connections between markets through translation rights and global collaboration. From the very beginning, LEE’s Literary Agency aimed not merely to bring foreign copyrights into Taiwan, but to help publishers across markets recognize and engage with one another. Our very first project was representing an American author and closing 17 deals within 1 year ? including one with a major US publisher. At the time, I had no idea that this experience would one day allow me to witness the shifting map of the Asian publishing landscape.   Insights into the global publishing market   Through countless cross-border collaborations and negotiations over the past yea...
  • VOL.89 / 2025.12
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Korean Literature: From Page to Screen

Topic   Korean Literature: From Page to Screen   2025.09.04   In the Korean film industry, the label “based on a novel” is no longer unusual. Over the past decade, films adapted from literary works have steadily reached theaters, making secondary rights sales a significant revenue stream for publishers. For filmmakers, novels are an attractive source material because they offer strong narratives and existing recognition, all within the constraints of limited budgets. As a result, adaptations have not only drawn audiences to cinemas but also reignited book sales, often sending older titles back up the bestseller lists. Since the success of adaptations such as Gong Ji-Young’s The Crucible (Changbi Publishers) and Kim Ryeo-Ryeong’s Wandeuk (Changbi Publishers), which achieved both commercial popularity and social impact, literary-based films are no longer regarded as “exceptional undertakings.” This month’s article reviews prominent examples from the last ten...
  • VOL.86 / 2025.09
[TREND / KNOWLEDGE]

A Thriving Metamorphosis of Queer Literature

Knowledge   A Thriving Metamorphosis of Queer Literature The growth and prospects of Korean queer literature   2025.09.04   Refreshing history: joining hands with feminism   The queerness of Korean literature continues to reach new heights. Recent works published in literary magazines, almost without exception, embody a feminist consciousness and a queer-friendly stance. Novels that feature gay, lesbian, and transgender characters as central figures are also steadily on the rise. Of course, whether a work can be called “queer literature” simply because its characters are named and categorized as queer remains a question that requires ongoing reflection. Over the past ten years, however, the demographic composition of the literary world created by Korean literature has gradually shifted from cisgender heterosexuals to characters where queerness, disability, and feminism intersect. Given that the visibility of queer identities begins wit...
  • VOL.86 / 2025.09
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The Reality and Prospects of K-Mystery Literature

Topic   The Reality and Prospects of K-Mystery Literature   2025.08.04   The global popularity of Korean content has spread beyond popular music (K-POP), dramas, and movies to include literature. However, Korean mystery literature is a relatively minor and lesser-known area. Yet, with the increasing attention and translations of Korean crime and mystery novels abroad, there have been comments that Korean mystery literature could be the “next Scandi Noir.” 1) In fact, Korean mysteries have been gaining prominence on the international stage, with Yun Ko-Eun’s The Disaster Tourist (Minumsa Publishing) winning the Dagger Award for Translation by the Crime Writers’ Association (CWA) in the UK in 2021. This article aims to shed light on the current state and potential of Korean mystery literature in a global context. I will look at the characteristics of works that incorporate Korean sentiment and social background, as well as notable authors.  ...
  • VOL.85 / 2025.08
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A City on the Mirror-Like Surface of Water: Stockholm

Special Project   [New Ways of Walking Through Cities ⑧] A City on the Mirror-Like Surface of Water: Stockholm   2025.08.04       The nickname “Venice of Scandinavia” is not quite accurate for Stockholm. While Stockholm and Venice share a common ground in that they are both comprised of several islands and countless bridges connecting them, Stockholm is much smaller and quieter than Venice. People in Stockholm are adept at having conversations without much gesturing, while naturally maintaining an appropriate distance between themselves. However, in the summer, especially in August, the city transforms into a completely different place. The sun shines on the city well past nine in the evening, and people smile and chat with each other at a slightly closer distance than usual. It might be in an outdoor caf?, or on a boat rocking gently, or on the steps of Stockholm City Hall, where the Nobel P...
  • VOL.85 / 2025.08
[TREND / EXPORT CASE]

How Korean Essays Captured the Hearts of Japanese Female Readers

Export Case   How Korean Essays Captured the Hearts ofJapanese Female Readers   2025.08.04   Korean books in the Japanese publishing industry are more dynamic than translations from any other language. There are a wide variety of genres, including fiction, poetry, non-fiction, humanities, self-help, and learning materials, all available in a large number of titles. This is something that translators and publishers in other languages envy. This article focuses on the non-fiction (essay) genre and examines the recent trends of readers in Japan and the reasons for the popularity of Korean essays.   The “K-Healing essay” reaches Japanese readers   I Decided to Live as Me (Clay House) became a bestseller as soon as it was translated and published in Japan in late 2018. To date, it has sold over 600,000 copies, making it the best-selling essay collection of all time. This was followed by I Want to Die But I Also Want to Eat Tteokppokki (HEUN) and I Almost L...
  • VOL.85 / 2025.08
[TREND / SPECIAL PROJECT]

The Most Remote Place Travelers Dream Of: Antarctica

Special Project   [New Ways of Walking Through Cities ⑦] The Most Remote Place Travelers Dream Of: Antarctica   2025.07.07       If you love traveling, you must have imagined yourself slowly making your way to Antarctica. No matter where you start from, it will be a long journey, but that is why there is no other place that stimulates curiosity as much as Antarctica. Antarctica is a unique and special place unlike any other. It is a much harsher environment for sustaining life than the Arctic, which is also a polar region. That is probably why so many people have ventured toward the barren South Pole. As a place that ignites the imagination and spirit of adventure, creative works set in Antarctica are all extraordinary. Characters who awaken something unknown or experience mysterious phenomena beyond understanding appear in these works. Readers readily accept such settings simply because the story is se...
  • VOL.84 / 2025.07
[TREND / ONE-LINER QUOTES]

Conditions for Timeless Books

One-Liner Quotes   Conditions for Timeless Books Korean book critic’s pick   2025.07.07   Lee Kwon-Woo is a book critic who has devoted himself to reading the vast number of books published to date and selecting those that hold value for our society to share, spreading the knowledge of these books far and wide. His books include Master of Book Reading: Homo Bookers (Odos Books), Writing Class Beginning From Reading Books (Hankyoreh Publishing Company), Reading of Discovery (Odos Books).   Having made reading books my profession, I look back and realize that I have read countless books. Although my major was literature, my interests leaned toward the humanities, and I also developed an interest in science, in line with the trends of the time. Most of the books I read were translations, but I also encountered some notable works by Korean authors. I was always delighted to read books by authors who could write about profound topics in a way that was ac...
  • VOL.84 / 2025.07
[TREND / EXPORT CASE]

The “Anxiety of Youth” Crosses National Borders

Export Case   The “Anxiety of Youth” Crosses National Borders   2025.05.07   What defines independent publishing? As publishing formats diversify and formerly “self-published authors” begin to compete by starting their own publishing houses, the question of what constitutes independent publishing has become a hot topic. In the absence of objective indicators, independent publisher Balcony defines independent publishing as follows: publishing that can entice readers with its own narrative without large-scale capital investment. In this sense, Yeon Jeong’s Tomorrow’s Sun Will Rise, But What About Tonight? can be considered one of the clear success stories of independent publishing.Before it was published by Balcony in 2020, Tomorrow’s Sun Will Rise, But What About Tonight? was an independent publication that Yeon Jeong wrote as a palm-sized book and distributed on a small scale. The publisher at Balcony discovered the book, which had been dis...
  • VOL.82 / 2025.05
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