K-Book Trends -

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[TREND / ONE-LINER QUOTES]

One-Liner Quotes Conditions for Timeless Books Korean book critic’s pick 2025.07.07 Lee Kwon-Woo is a book critic who has devoted himself to reading the vast number of books published to date and selecting those that hold value for our society to share, spreading the knowledge of these books far and wide. His books include Master of Book Reading: Homo Bookers (Odos Books), Writing Class Beginning From Reading Books (Hankyoreh Publishing Company), Reading of Discovery (Odos Books). Having made reading books my profession, I look back and realize that I have read countless books. Although my major was literature, my interests leaned toward the humanities, and I also developed an interest in science, in line with the trends of the time. Most of the books I read were translations, but I also encountered some notable works by Korean authors. I was always delighted to read books by authors who could write about profound topics in a way that was ac...

VOL.84 / 2025.07

[TREND / EXPORT CASE]

The “Anxiety of Youth” Crosses National Borders

Export Case The “Anxiety of Youth” Crosses National Borders 2025.05.07 What defines independent publishing? As publishing formats diversify and formerly “self-published authors” begin to compete by starting their own publishing houses, the question of what constitutes independent publishing has become a hot topic. In the absence of objective indicators, independent publisher Balcony defines independent publishing as follows: publishing that can entice readers with its own narrative without large-scale capital investment. In this sense, Yeon Jeong’s Tomorrow’s Sun Will Rise, But What About Tonight? can be considered one of the clear success stories of independent publishing.Before it was published by Balcony in 2020, Tomorrow’s Sun Will Rise, But What About Tonight? was an independent publication that Yeon Jeong wrote as a palm-sized book and distributed on a small scale. The publisher at Balcony discovered the book, which had been dis...

VOL.82 / 2025.05

[TREND / KNOWLEDGE]

Books Loved Across Generations: Korean Steady Sellers

Knowledge Books Loved Across Generations: Korean Steady Sellers 2025.04.07 Bestseller lists reflect the issues of the times and the interests of readers. You can get a glimpse into readers’ thoughts and interests by looking at why a book gained traction. On the other hand, steady sellers are not only reflective of the times, like bestsellers, but they have the power to transcend time. A steady seller refers to a book that goes beyond just being a trend, and has a long-lasting lifespan through the power of its story. There are many books that become overnight bestsellers simply because they are written by popular authors with a fandom, or because they are endorsed by influencers. However, steady sellers are the ones that stay with readers across time. These books have stood the test of time and are more than just a fad; they resonate with readers and deliver a deeper message about life. They are not just books published a long time ago, but books still bein...

VOL.81 / 2025.04

[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways 2025.03.10 At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges). “Congratulations, you are now a writer. You mu...

VOL.80 / 2025.03

[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy 2025.03.10 Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans. Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth Capturing Social Resonance Points in Korean Literature In recent years, Korean literature has shifted from grand narrati...

VOL.80 / 2025.03

[TREND / SPECIAL PROJECT]

A City of Endless Stories: New York

Special Project [New Ways of Walking Through Cities ①] A City of Endless Stories: New York 2025.01.06 Special Project in 2025 will be a new series that introduces readers to Korean books. Since K-Book Trends targets a global audience, we have been thinking about how to connect with readers in different countries. While we have introduced many cities in Korea, we wondered what it would be like to introduce readers to the cities where they live. That’s how the new series, “New Ways of Walking Through Cities,” began. We would like to feature Korean books that are set in cities outside of Korea and walk through those cities with our readers. As the first city, we chose New York, a city you might be living in, a city you might have traveled to, or a city you might be dreaming about.New York is like a giant heart that changes every moment. Its streets are always bustling with life, with people fr...

VOL.78 / 2025.01

[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic The Art of Selling Books:Innovative Strategies by Korean Booksellers 2024.11.04 You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...

VOL.76 / 2024.11

[INFORMATION / NEW BOOKS]

The Mood We Want for Tomorrow

New Books The Mood We Want for Tomorrow 2026.09 Kang Bora, Kwon Seok, et al., Even Wanting It to Be Fun Is Asking Too Much, Munhakdongne, 2026. Even Wanting It to Be Fun Is Asking Too Much is a short story anthology published by Munhakdongne since 2023. The anthology's theme is “labor.” Its editor is novelist Jang Kang-myoung, a writer who moves between reality and literature to capture a self-portrait of Korean society, sometimes sharply and sometimes with humor. In planning the labor fiction series, he set the rule that, driven by the belief that “more works capturing today's labor scene need to be written,” the stories should record the “here and now” rather than decades past or a distant future, and should be written realistically, through legwork. Jang Kang-myoung, together with writers who shared this vision, formed a literary collective cal...

VOL.98 / 2026.09

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency List 2026.09 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...

VOL.98 / 2026.09

[INFORMATION / AGENCY LIST]

Agency List

Agency List Agency List 2026.08 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...

VOL.97 / 2026.08

VOL.98/2026.09

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