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[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
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Starting Life With Books, Bookstart Korea

Publishing Policy   Starting Life With Books, Bookstart Korea   2024.02.19                     Initiated in the UK, “Bookstart” is a worldwide program that has now spread to around 40 countries.Starting in 2003 in Korea, it celebrates the 21st anniversary this year.   Bookstart Korea is run by more than 300 libraries in about 72% of local governments with about 1,000 partner organizations.Giving bags full of picture books as a gift for babies, the babies and parents read them together in joyful laughter. Bookstart Korea is a program that gives happiness and joy!   Six Objectives of Bookstart Korea • Providing social support for childcare • Providing communication tools between parents and babies • Helping babies get familiar with books • Giving parents tips for childcare • Supporting cultural welfare for local communities ...
  • VOL.67 / 2024.02
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2020-2022 Bestsellers: Korean Humanities Books

Publishing Policy   2020-2022 Bestsellers: Korean Humanities Books   2024.01.02                                 Korean Humanities Bestsellers for 2020 - 2022Explore Korean humanities books that will inspire your life with rich knowledge and refined ideas!   2020 1 Broad and Shallow Knowledge for Intellectual Conversation: 0 2 You’re Always Right 3 When I Don’t Know What I Really Want 4 Broad and Shallow Knowledge for Intellectual Conversation: 1 5 Seol Min-seok's Romance of the Three Kingdoms 1 6 A Book for Highly Sensitive People 7 Seol Min-seok'...
  • VOL.66 / 2024.01
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Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”?There are two ways that stand out - recovered limit...
  • VOL.65 / 2023.12
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2020-2022 Bestsellers: Korean Self-help Books

Publishing Policy   2020-2022 Bestsellers: Korean Self-help Books   2023.12.04                                 2020-2022 Bestsellers: Korean Self-help BooksDiscover Korean self-help books that share life wisdom and secrets to success!   2020 1 Secret of the Top 1% in Harvard 1 Reboot 3 The Having 4 Eight 4 I Start My Day at 4:30 AM 6 This One Phrase Sav...
  • VOL.65 / 2023.12
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Korean Libraries’ Various Book-reading Activities and Cooperation Efforts with the Publishing Industry

Publishing Industry   Korean Libraries’ Various Book-reading Activitiesand Cooperation Efforts with the Publishing Industry   2023.11.06         Libraries are public service organizations that are easily accessible to anyone in their daily lives when it comes to reading activities. The Korean Library Act also defines a library as a place that contributes to the promotion of reading culture based on library materials. After the Korean government designated 1993 as the “Year of Books,” the Ministry of Culture, Sports, and Tourism and publishing organizations carried out vigorous campaigns to promote reading among the public. They pushed for the enactment of the “Reading Promotion Act (tentative title)” as a basis for more systematic and continuous promotion. In the process, as discussions progressed with the library co...
  • VOL.64 / 2023.11
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Bookshelves are Going into TVs!

Publishing Industry   Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service”   2023.10.04         The background and purpose of expanding publishing content into IPTV content   The logo of U+ Kids Service serviced by LG U+     In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...
  • VOL.63 / 2023.10
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Today and Future of Korean Digital Publishing

Publishing Industry   Today and Future of Korean Digital Publishing   2023.08.07         The COVID-19 pandemic that began in 2020 has also brought about major changes in the digital publishing industry. Most importantly, it accelerated the AI digital textbook project, which nobody knew when it would gain a boost. It was also the trigger that facilitated digital transformation and digital convergence in the publishing industry.The digital publishing industry in Korea has been developing for the past decade through continuous transformations. The iBooks Store - an e-book distribution market launched by Apple and Amazon Kindle – Amazon’s self-publishing service opened a full-fledged e-book publishing market in Korea. Many digital publishing start-ups joined the industry. There, major issues in the publishing industry were ...
  • VOL.61 / 2023.08
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Book Pricing Strategies in Korea

Publishing Industry   Book Pricing Strategies in Korea   2023.07.03         Average list price of books sold in 2022 was 17,869 Korean won   In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
  • VOL.60 / 2023.07
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The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
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