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[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
[TREND / SPECIAL PROJECT]

Literary Awards: A Message of the Times

Special Project   [Award-winning Korean Books ①] Literary Awards: A Message of the Times Major Korean literary award-winning books in 2024   2024.11.04   Writer Han Kang, who won the Nobel Prize in Literature in 2024     Where does the authority of the Nobel Prize in Literature derive from? Is it the huge prize of 1.3 billion won, or the long history of 124 years? Or is it the exceptional life stories of Alfred Nobel, the inventor of dynamite? Well, it’s probably a combination of all of these elements, but more than that, it’s the message that holds the secret to its long-standing authority. The Nobel Prize in Literature has always pointed out exactly what we, as a species, need to think about right now, and where we should be headed together. Each year, hundreds of millions, perhaps billions, of people around the world share the same curiosity when the Prize is announced. They ask themsel...
  • VOL.76 / 2024.11
[TREND / KNOWLEDGE]

Write the Story You Want to Read

Knowledge   Write the Story You Want to Read Self-publishing platforms in Korea: The reasons for growth and the current state   2024.11.04         “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” - Toni Morrison, winner of the Nobel Prize in Literature in 1993   While there is no established academic definition, “self-publishing” refers to authors planning, editing, publishing, and distributing their own manuscripts without working through a publishing company. As opposed to “vanity publishing,” which involves paying an upfront fee to a publisher to produce and distribute a book, it is used almost interchangeably with “independent publishing” in Korea (some researchers and book critics use the two terms separately). The desire to document ...
  • VOL.76 / 2024.11
[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case   Yanolja CEO Sujin Lee’s Restart Advances Into the UK   2024.09.02   Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...
  • VOL.74 / 2024.09
[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip   [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum   2024.09.02   A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...
  • VOL.74 / 2024.09
[TREND / KNOWLEDGE]

Current Status of Adult-Oriented Picture Book Publishing and Publishers in Korea

Knowledge   Current Status of Adult-Oriented Picture Book Publishingand Publishers in Korea   2024.09.02   Reflections on “picture books for adults”   My publishing house, “A Little Cat at Noon (오후의 소묘),” began to be called the “picture book publisher for grown-ups” as we published our first picture book At the Drop of a Cat (written by ?lise Fontenaille, illustrated by Violeta L?piz) in spring 2019. But, what exactly is a “picture book for adults”?   Korean cover of At the Drop of a Cat     According to Rouergue, French publisher of the original book At the Drop of a Cat (original title: Les poings sur les ?les), the book is a picture book for children aged 6 or above. If a child and an adult read the book together, the child reads it more progressively. As such, while the best readers of picture books have been, and are, children, there are, in fact, fun picture ...
  • VOL.74 / 2024.09
[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project   [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English   2024.08.05   Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...
  • VOL.73 / 2024.08
[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge   Korean Publishers’ Efforts to Meet New Readers   2024.08.05   Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores).   Where both present and future readers...
  • VOL.73 / 2024.08
[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic   What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print   2024.07.01   The implication of books that hit the 100th print   Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...
  • VOL.72 / 2024.07
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