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South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

Moonji Publishing Belongs to the Literary Community

Moonji Publishing Belongs to the Literary Community   2019.11.04   Moonji Publishing Co., Ltd is the publisher that owns the entire novel collection by Man Booker International Prize winner Han Kang. It is also the publisher of poetry collections by Kim Hye-soon, who received the Griffin Poetry Prize in Canada earlier this year. Even with just these two statements, it is easy to define Moonji Publishing as South Korea's top publisher of literature. The following looks at the treasure trove of Korean literature Moonji Publishing has and what values the publisher prioritizes when it releases books.   Moonji Publishing Co., Ltd    Please tell our readers what kind of publisher Moonji Publishing is.   Moonji Publishing is a South Korean publisher that specializes in literature and liberal arts books that was founded in 1975. For the past 45 years, we have published around 3,000 books, and most of these have been Korean poetry, novels,...
  • VOL.17 / 2019.11
[INFORMATION / BEST SELLERS]

South Korean bestsellers in August

South Korean bestsellers in August Bestsellers at South Korea's biggest online bookstores, YES24 and Aladin   2019.09.09   As of the third week of August 2019, readers' interest in bilateral relations between South Korea and Japan peaked, largely attributed to a diplomatic rift between the two countries. As a result, Anti-Japan Tribalism rose to become the best-selling book at YES24 and second best-selling book at Aladin last month. Essay collection Why Travel ticked down to third and fourth place in the bestseller lists respectively, but it showed sustained popularity. Other genres that made the bestseller lists last month included novels, essay collections, comic books for children and exam preparation books. Among August bestsellers was a book that was published almost a year ago. Im Hong-taek's 90's Kids Are Coming was released in November last year and despite it not being a new book, it rapidly rose to the higher rungs of the bestseller lists. This was thanks to So...
  • VOL.15 / 2019.09
[REPORT / COLUMN]

South Korea's Book Exports

South Korea's Book Exports World's End Girlfriend, The Salmon Who Dared to Leap Higher Exported Abroad   2017.12.01   Two publications of two South Korean authors beloved by readers here have recently seen good news. South Korean novelist Yeon-su Kim and poet Do-hyun Ahn have succeeded in exporting their books to Taiwan and Indonesia. Kim's book World's End Girlfriend was sold into Taiwan while Ahn's The Salmon Who Dared to Leap Higher was sold into Indonesia. Both were bestsellers in South Korea, making the news even more special.   Yeon-su Kim's World's End Girlfriend Heads to Taiwan     Cover art for Yeon-su Kim's World's End Girlfriendⓒ Munhakdongne   Kim is a renowned author in South Korea who has received several literary awards like the Yi Sang Literary Award and the Dong-in Literary Award. World's End Girlfriend is a collection of short stories and it will be the first time for the writer to be publishe...
  • VOL.7 / 2017.12
[NEWS / BEST SELLER]

South Korea's October Bestsellers

South Korea's October Bestsellers Aggregate data as of the third week of September   2017.10.10   The prolonged rule of bestsellers     Young-ha Kim's Memoir of a Murderer has topped the bestseller list for two consecutive weeks. As the film adaptation of the novel gains momentum, interest in the original novel has spiked. As a result, Kiju Lee’s Temperature of Language lost some ground, but Lee's Dignity of Words rose two spots, enjoying steady popularity. Also, books like I Have Decided to Live as Me, A Lesson in Self-Eeteem and Miracles of the Namiya General Store also inched up, enjoying more time on the bestseller list. This was seen as reflecting readers' wanting to catch up on bestsellers that are guaranteed good reads over the long Chuseok holiday.     'News Effect' from award announcements, out of print books     Han Kang's Human Acts received new interest after news the novel had been awarded Italy's Malaparte Prize while Kwang...
  • VOL.5 / 2017.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

East-Asia Publishing

East-Asia Publishing Aiming for the popularization of culture   2019.09.09   Cultural sciences, social sciences and natural sciences are all, when taken from a broad point of view, part of liberal arts. East-Asia Publishing Co. is a South Korean publisher that focuses on turning these fields of science into culture. Rather than just acting as a publishing archive, East-Asia Publishing says it is constantly working to set the agenda and create trends for the publishing industry by finding common ground with the public. The following article details the goals and plans for East-Asia Publishing where communication with readers is of utmost importance.   East-Asia Publishing, Hubble   Could you introduce East-Asia Publishing to our webzine readers?   Established in 1998, East-Asia Publishing has produced over 200 books in a variety of genres including natural sciences, cultural sciences, social sciences, history and philosophy. Many books from East-Asia Publishing...
  • VOL.15 / 2019.09
[INFORMATION / BEST SELLERS]

South Korean Bestsellers in July

South Korean Bestsellers in July Bestsellers at South Korea's biggest online bookstores, Kyobo Book Centre and Interpark   2019.08.05   Itching to know what books sold the most in South Korea in July? Below is a comparison of the top 10 bestselling books at South Korea's biggest online bookstores Kyobo Book Centre and Interpark as of the third week of July. With the exception of some small differences, the two bookstores saw the same books take up spots from 1 to 6. However, for the rest of the bestsellers, Kyobo saw liberal arts books and novels take up the remainder of its list while Interpark's list included self-help books and books for children.Kim Young-ha's Why Travel, which topped the bestseller lists at both vendors a month ago, dropped down a spot in July after the release of Rhyu Si-min's European City Travels 1. Rhyu and Kim both recently appeared in various television programs in South Korea, driving demand for their books and subsequently landing both t...
  • VOL.14 / 2019.08
[NEWS / BEST SELLER]

South Korea's September Bestsellers

South Korea's September Bestsellers Aggregate data as of the first week of September   2017.9.11   An analysis into the popularity behind South Korea's bestsellers From the final week of August through the first week of September     For the Ji-youngs inside all of us Ji-young Born in '82 When this book was published in October last year, it did not gain big interest, but word of mouth from April this year helped it climb the bestseller list. Sales of the book jumped especially after Aug. 27 when local broadcaster SBS aired a special on the book called “Ji-young Kim Born in '82 -- The Story of Half of the World”. This book is one most people in our everyday world can relate to. It tells the story of the average Korean woman, complete with statistics and news articles. The book takes the form of a report written by a doctor who treats a fictional character named Ji-young Kim and tells the story of her life. Readers of the book have said they can relate to her but ...
  • VOL.4 / 2017.09
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