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[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN AUTHORS]

Master of Children's Literature Lee Geum-yi: Her Story on Children’s and Young Adult Literature

Korean Authors   Master of Children's Literature Lee Geum-yi:Her Story on Children’s and Young Adult Literature     2026.04     Lee Geum-yi   We are interviewing author Lee Geum-yi, who has been named a finalist for the Hans Christian Andersen Award (HCAA)—often referred to as the "Nobel Prize for Children's Literature"—in the Writing category for the second time, following her 2024 nomination. Lee Geum-yi is a master of children’s and young adult (YA) literature representing Korea. Her extensive body of work includes beloved children’s books such as You Too Are a Twilight Lily and the Bamtee Village Story series, as well as the YA novel Yujin and Yujin and the Korean Female Diaspora Trilogy.   Yujin and Yujin / You Too Are a Twilight Lily         Q...
  • VOL.93 / 2026.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.51 / 2022.10
[TREND / EXPORT CASE]

Successful Import Case of Korean Literature in the U.K.

Export Case   Successful Import Case of Korean Literature in the U.K. Publishing the best literature from East Asia, be it classic or contemporary   2022.09.05   When we started Honford Star, our original plan was to publish the short stories of Yi Sang, the tragic poet of early modern Korean literature. His bizarre imagery and youthful exuberance attracted us, even though the difference in language and decades between him and us. Unfortunately, we were never able to publish Yi, but our love of offbeat Korean literature continued.At Honford Star, we aim to translate books right at the edge between genre fiction and literary fiction. So when Anton Hur sent us the first two stories in the Cursed Bunny (Arzak) short story collection, we bought the rights as fast as we could. The stories were absurdist masterpieces that showcased author Bora Chung’s ability to mix the fantastical with social critique. Her stories fit in perfectly with our other Korean b...
  • VOL.50 / 2022.09
[TREND / ONE-LINER QUOTES]

Copyright Agent’s Pick

One-Liner Quotes   Copyright Agent’s Pick   2022.09.05   As a copyright agent working at the forefront of the copyright business, there is a unique “sense” that years of experience give you. It would be great to give a clear definition for that sense, but as you know, senses are difficult to explain logically. For content to be loved by global citizens crossing the linguistic and geological barriers, a number of elements have to be at play. Among the many elements, if I were to pick only two, I would choose “universal,” and “unique.” Content that has a universally understood story and a specialty differentiated from existing content is highly likely to be loved by readers around the world across borders.     Cheon Seon-Ran is the author that I’m particularly paying attention to as a copyright agent. Her book A Thousand Blues (East-Asia Publishing Co.), whi...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN PUBLISHERS]

Darambooks Publishing: Approaching Korean Literature with a Fresh Perspective CEO Park Hye-jin, a Former News Anchor Turned Publisher

Korean Publishers   Darambooks Publishing: Approaching Korean Literature with a Fresh PerspectiveCEO Park Hye-jin, a Former News Anchor Turned Publisher     2026.03     What is the unique charm found within a book? A journalist who once led the main news for South Korea’s public broadcaster has embarked on a new challenge through books. This is the story of CEO Park Hye-jin, a former MBC news anchor. Darambooks is a house that communicates deeply with readers about the events and social phenomena that Korean society must not forget. Through CEO Park Hye-jin, we explore how Darambooks engages with the world and views society through its diverse catalog—from social issues seen through a journalist’s lens to works of science fiction.   Darambooks Publi...
  • VOL.92 / 2026.03
[INTERVIEW / KOREAN AUTHORS]

Writer Taesoo

Korean Authors   Writer Taesoo Happiness, Found Despite It All   2026.01.05   It is easy to find research results claiming that Social Media lowers people’s happiness. When we compare ourselves to others, even what we already have can start to feel small. And yet, there is someone who says that through the very same Social Media, happiness can be surprisingly ordinary?and therefore easier to notice. Rather than chasing grand success, writer Taesoo lives by his own standards of satisfaction. Even when life is difficult, he speaks of a life that remains happy nonetheless. Following is an interview with writer Taesoo.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers along with a brief introduction of yourself.   Hello. I’m Taesoo, a writer who writes about ordinary moments in life. Somehow along the way, I came to write 1cm Diving (FIKA), Home In Home (PIKA), and most recently...
  • VOL.90 / 2026.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.09.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN PUBLISHERS]

Storybowl

Korean Publishers   Storybowl A bowl that holds thoughtful, heartwarming stories   2025.12.01   Everyone, at least once in childhood, would have imagined something like this: a drawing on a blank sheet of paper suddenly popping out and speaking to you. Picture book author Baek Hee-Na brings that very imagination into reality - she creates three-dimensional dolls of her characters and places them into her scenes. With her fingertips, she delicately builds the world of her stories, transforming imagination into something tangible. In 2005, she was selected as “Illustrator of the Year” at the Bologna Ragazzi Awards, gaining recognition not only in Korea, but also abroad. In 2020, she became the first Korean recipient of the Astrid Lindgren Memorial Award, often called the Nobel Prize of children’s literature. Storybowl, a publishing house Baek Hee-Na founded to ensure a more creative and independent environment, is expanding the artistic universe beyond Korea and...
  • VOL.89 / 2025.12
[INTERVIEW / KOREAN AUTHORS]

Poet Na Tae-Joo

Korean Authors   Poet Na Tae-Joo Poetry, a language of longing shaped by what is missing   2025.12.01   Poetry is the most distilled form of language - words that can express the heart with absolute clarity. How romantic is someone who knows a poem by heart? And, what if so many people know the very same poem? If we were to choose the single poem most widely known among Koreans, it would likely be Na Tae-Joo’s Wildflower. Ever since it appeared on the well-known message board on the exterior of the Kyobo Life building in Gwanghwamun, it has become a nationally beloved poem - yet it continues to linger deeply and resonate with quiet force. The following is an interview with poet Na Tae-Joo, who has engraved poetry in the hearts of the Korean people for more than 55 years.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers along with a brief introduction of yourself.   It’s a p...
  • VOL.89 / 2025.12
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